1. SUMMER INTERNSHIP REPORT
For The Partial Fulfillment of Post Graduate Program in Management
On
Market survey on demand of budget housing, industrial development, standard of living of
given area
For VBHC PVT. LTD.
Submitted to
Regional Office, Gurgaon.
Date: 30th June 2011
Submitted By
Ajay Singh
Fostiima Business School
1
2. Declaration By The Organization
This is to certify that this project, entitled “Market survey on demand of budget housing,
industrial development, standard of living of given area” submitted to VBHC Regional
Office Gurgaon, done by Ajay Singh (PGP13003) is original work .
This work has been carried out as summer internship under my guidance from „16th April 2011
to 16th June 2011’
Mr. Vivek kumar
Regional Business Head
VBHC pvt. Ltd.
Gurgaon
2
3. ACKNOWLEDGEMENT
Life is full of unpredictable yet is filled with good experiences and these experiences can leave
you with some of the best memories for life. My summer training was one of the events which
will stay forever in my life.
As I have been selected in VBHC, at GURGAON, I got the opportunity to do a live project on
market survey to find out the demand of budget housing and industrial development of
concerned areas. It was a good experience for me to be a member of VBHC family for two
months. The company provided me with practical marketing survey knowledge and also gave me
a chance to interact with different people from different cultures.
First of all I would like to thank my parents for their cooperation and guidance. Secondly, I
would be thankful to the Executive Chairman of FOSTIIMA Business School Mr. Anil
Somani, Director of FOSTIIMA Business School, Mr. Kamal Sharma and my faculty
member for their guidance & moral support.
I would like to express my special thanks to my project guide and mentor Vikas Kumar Bharti
and Vivek Kumar (Business Head, Delhi) who has given me proper guidance in spite of his
busy schedule and suggestions regarding training and preparation of report.
I would also owe my sincere gratitude to Mr. Rajeev Talwar, (HR Director, Delhi) for his
approval and for my training in the company.
Ajay Singh
(PGP13003)
3
4. Executive Summary
This report provides an analysis and evaluation of the demand of Budget Housing in different
places.
We conducted a survey in different locations at nine different places. This report includes the
preferences of the people, location of the gated community, Size of the house, Budget of the
house. It also includes the information about the existing infrastructure and the future projects
coming in there and nearby locations.
I have tried to gather the primary data which was relevant for the above mentioned objectives of
the company by identifying the opportunities present and by formulating and applying various
strategies to capture those opportunities with analysis, conclusions and recommendations.
4
5. Table Of Contents
Title Page No.
Declaration By The Organization………………………………………………………2
Acknowledgement……………………………………………………………………….. 3
Executive Summary……….……………………………………………………………4
Table of content………………………………………………………………………….5
Table of content………………………………………………………………………….6
About VBHC………..….………………………………………………………………7
Vision and mission……………………………………………………………………….7
Industry analysis…………………………………………………………………………7
Objective of research…………………………………………………………………….8
Methodology used………………………………………………………………………..8
Market survey key……………………………………………………………………….9
Areas visited .…………………………………………………………………………….9
1. Tala………………………………………………………………………………10
2. Dhan tala gujran………………………………………………………………...10
3. Dhan tala meena…………………………………………………………………11
4. Chandwaji………………………………………………………………………..11
5. Modinagar………………………………………………………………………..12
6. Muradnagar………………………………………………………………………13
7. Neemrana…………………………………………………………………………13
8. Behror……………………………………………………………………..………14
5
7. ABOUT VBHC
Company Background
About VBHC: Homes those are high on 'value' and low on 'budget'.
VBHC is an affordable housing start-up, aspiring to revolutionize construction paradigm in India
by ramping operational efficiency into system, utilizing best in class processes, ERP interfaces,
and BIM modeling to achieve its goal of providing high value homes at a budget price. The
organization has a vibrant mix of technocrats and professional managers, both from Civil
Engineering Industry and from other sectors. VBHC is a professionally managed real estate
company with marquee investors. We are privileged that India's largest home financer, Housing
Development Finance Corporation (HDFC), is an anchor equity investor in VBHC.
Vision & Mission
VBHC‟s have a vision of building meticulously planned and well designed homes that give you
value for your money. The company‟s vision is to build 1 million homes in 10 years.
Industry Basics
There is strong unmet demand for affordable housing in India, which will continue to increase steadily as a
result of urbanization, increasing number of nuclear families; rising income levels and strong desire for home
ownership. To cater to this large demand that focus on cost efficient, quick and high quality construction.
The sector as a whole has been performing very well over the past decades, especially given the
property prices that has really experienced in most developed economies. Despite a correction in
prices being anticipated, it came as a huge blow, accompanied as it was, by the worst recession
since the Great Depression. Given sub-prime mortgages were the primary catalyst for the
collapse of many leading financial institutions, leading to the economic recession, suffice to say,
the industry came under heavy strain, especially in the United States. The inability to make the
7
8. revised mortgage, payments forced a huge number of foreclosures, creating excess supply and
dramatic price falls. Meanwhile, with everyone tightening their belts, new construction halted for
both commercial and residential projects, resulting in an even weaker market sentiment.
Despite the dismal global scenario, the Indian market was somewhat shielded from the effects, as
the economy as a whole remained more robust than its counterparts. Though private construction
did not accelerate at the same pace as pre-2008, it remained positive. The largest players such as
India bulls, GMR, Larsen & Toubro, DLF, Unitech and Grasim Industries sailed the storm and
emerged relatively unscathed.
OBJECTIVE OF RESEARCH:
To know about the demand of budget housing,
To segment the target market on the basis of income,
To figure out the future perspective of developments in the specified area.
Methodology Used:
I have tried my best to follow proper method for data collection, field work carried out, analysis
and interpretation done.
Any scientific research starts with identifying & defining the problem and the same is true about
the study. The study is aimed at the knowing the market size. The project work will be based on
the primary data obtained by market survey.
8
9. Market Survey
Sample size 300
Sample nature Convenience
Marketing research method Quantitative marketing research
Survey type Personal interview through
Questionnaire
Areas Visited:
10. Tala
11. Dhan tala gujran
12. Dhan tala meena
13. Chandwaji
14. Modinagar
15. Muradnagar
16. Neemrana
17. Behror
18. Kotputli
Findings:
The concept of budget housing is appreciated by everyone.
The demand of low price flat is in peek.
VBHC does not have good Brand Name in the North Indian market.
9
10. Tala
1. There was lack of medical facilities and college in this village. People of this village
had to travel 13 km to avail any medical facilities and more than that for colleges.
Medical facility was the most important issue for the people of the village.
2. There was a lack of land available with people of this village. They showed interested
to buy flats if flats would be available near their village.
3. There is no water problem in the village.
4. Village was well connected to the Delhi-Jaipur highway through road transport.
5. People from other villages and Jaipur also come to this village for visiting the famous
Dargah and were also interested in buying flats.
Dhan tala gujran:
1. There was lack of medical facilities and college in this village. People of the village had to go
15km to avail any medical facility and more than that for college. Medical facility was the
most important issue for the people of the village.
2. They had the electricity issues where they use to get electricity for 6 hours a day and there
were poor lighting facilities for nights.
3. The people living in this village had their own house and their own land. They built houses for
themselves in their own land when required.
4. There was no water problem in this village.
5. Village was well connected to the Delhi-Jaipur highway and NH11 through road transport.
10
11. Dhan tala mena
1. There was lack of medical facilities and college in this village. People of the village had to go
15km to avail any medical facility and more than that for college. Medical facilities were the
most important issue for the people of the village.
2. They had the electricity issues where they use to get electricity for 6 hours a day and there
were poor lighting facilities for nights.
3. People had another major problem here as the Wild animals come to the village at night and
attack people and their pets because of which people were ready to buy flats if security is
provided.
4. There people were also facing water related problems.
5. Village was well connected to the Delhi-Jaipur highway and NH11 through road transport.
Chandwaji
The people of Chandwaji were ready to buy flats if they would be built within 5 km radius of
Chadwaji. They are not interested buy flats in Dhantala because of the following reasons:
1. Dhantala is less developed then Chandwaji and is away from highway.
2. Due to the problem of electricity in Dhantala.
3. Due to lack of facilities like hospital and College.
4. People already have their own houses in their own village so they are not willing to shift
from one village to another.
Existing Infrastructure in Chanwaji:
1 RIICO Office and Industrial Area near Tala Turn.
11
12. 2 Till 5th Standard there is a school in Dhan Tala Dekla Village and till 10th standard
within 1Km
3 Cement factory in Kotputli, Rajasthan
4 Jaipur Nagar Nigam and Science city near river in Achrol
5 Shayam Vidya Peeth School and College
6 Education Valley in Achrol/Shapura
7 Many dealers in the nearby places are buying land, dividing it into multiple plots and
selling then, but none of them are constructing flats on the land.
8 Vinayak Property (8058311414) and Vijay Group- Selling plots near Tala Village
Future Development in Chandwaji:
Government has approves a hospital near Dargah in Tala village but the work has not started
since last few years
1 Keshav Nandan and Aryan College near Chadwaji
2 Talawas Rajput - Building College
3 Aditya Group - Alisha Nagar
Modinagar:
Modinagar is a municipal board in Ghaziabad district in Uttar Pradesh. It is situated on
Delhi – Meerut highway (NH– 58) and is 57 Km from central Delhi. It is an education
hub. It has around 30 colleges. It also offers many hospitals, factories and shopping
complex etc. To name a few: Dayawati Modi Public School, Modi Science & commerce
Inter College, Modi Institute of Engineering and Technology, Multani Mal Modi Post
graduate Degree College, Center for Management Development (C.M.D), SRM
University, NCR Campus, E.S.I. Hospital, Sarvodya Hospital etc.
12
13. Based on the analysis of demand in Murad Nagar and Modi Nagar the company presumes
that they should do the project there. The company should start the project “B/w
Modinagar & Murad Nagar” or on the “road connecting NH58 & NH24 (Near Ordinance
Factory)”. As these places are near highway and land is available in abundance. The
colleges and schools are also nearby.
Muradnagar:
Murad Nagar is situated on Delhi – Meerut highway (NH – 58). It is around 48Km from
central Delhi. It is being surrounded by more than 50 villages. The city's central part is
Ordinance Factory Muradnagar.
Murad Nagar has major leading Colleges, Schools, Banks etc. To name a few: Ordinance
Factory Murad Nagar, KIET - An engineering college, KPT Degree College, ITS-Dental &
Medical College , ITS-Pharma College, K N Inter College, Jan Gan Man Public School, Kushal
Pal Tyagi degree college, Kendriya Vidhyalya, Murad Nagar Railway Station, Gurh Mandi
(Famous Place), Branch of Central Power Research Institute (CPRI) and many other.
Neemrana:
Neemrana, a town in District Alwar, Rajasthan, is situated at a distance of about 122 kms from
New Delhi. Neemrana is known for its grand fort that stands on the Jaipur – Delhi National
Highway (NH – 8).
The area is fast developing into an Industrial hub. Rajasthan government, through Rajasthan
Industrial Cooperation (RIICO) has developed industrial zones in various stages in Neemrana,
Alwar district in the past several years. Apart from the usual industrial areas, the Export
Promotion Industrial Park (EPIP) and the Japanese Zone in Majarkanth is particularly
13
14. noteworthy. Many eminent companies from India and abroad have set up their units in these
industrial areas and many new industries are coming that are not only adding a new dimension to
the industrial progress of Rajasthan but also creating new employment opportunities. Popular
companies in Neemrana are:
Terry Plus
Parle G Biscuit
Ginni International
Prarna Syntex
M.V. Cotspin
Electrolux Kelvinator
Roaches Breaweries
Sesame Food
Behror:
Behror, a tehsil in District Alwar, Rajasthan, is situated at a distance of about 135 kms from New
Delhi. Behror is midway between Delhi and Jaipur.
Behror has been an industrial place since the early 90's; the industrial area is known as RIICO
(Rajasthan State Industrial Development and Investment Corporation Limited) Industrial area.
The industries set up are Cement Production Plants, pharmaceutical companies and plywood
companies.
G. S. Pharmbutor Pvt. Ltd.
Green Ply Industries
RETER
14
15. Kotpuli:
It is situated on the NH-8 at a distance of 165 km South from Delhi and 106 km North from
Jaipur.
The main landmarks of Kotputli include Asia's 2nd largest Cement plant Ultra tech Cement of
Aditya Birla Group, B.D.M. Government Hospital, Sardar Senior Secondary School, Lal
Bahadur Shastri P.G. College etc. Kotputli is also famous for its fresh and good quality of
vegetables. Kotpulti is now emerging as Educational center, with many B.Ed Colleges, Dental
College, Law College, good schools and some good Degree colleges. Kotputli is also known for
its rich cultural diversity.
15
16. Conclusion
VBHC has huge market potential in these areas as responders were very keen in buying budget
houses. VBHC will get the benefit of first mover in these areas as there is no other company with
budget houses that have their presence in these areas except Neemrana.
VBHC should go for these markets to increase their strong presence in the market.
16
17. Recommendation:
Target market is potential market, so there should be no further delay in starting project.
VBHC should build their brand name in north India as business opportunity is high.
On the basis of survey analysi, VBHC should focus on three or four flooring building; the
demand of them is high.
On the top, company should focus on Neemrana and Behror projects, we are already late.
Bibliograghy
Primary source of data based on survey
Secondary source of data based on internet
Some other sources are interviews, discussion.
17
18. ANNEXURES
MURAD NAGAR AND MODI NAGAR RESEARCH REPORT
EXECUTIVE SUMMARY:
This report provides an analysis and evaluation of the demand of Budget Housing in Murad
Nagar and Modinagar which are 9 Km apart from each other. Both of them are situated on Delhi
– Meerut highway (NH – 58).
We have conducted survey in different locations in Murad Nagar, Modinagar and few villages
nearby. This report includes the preferences of the people for the location, Budget and Size of
different types of houses. It also includes the information about the existing infrastructure and
the future projects coming in nearby locations.
OBJECTIVE OF RESEARCH:
To know about the demand of budget housing,
To know the income group of people residing,
To figure out preferred locations for the project,
To figure out the future perspective of developments in that area.
Findings and Analysis:
Overview of Murad Nagar
Population:- Around 1.5 lakh
Murad Nagar is situated on Delhi – Meerut highway (NH – 58). It is around 48Km far from
central Delhi. It is being surrounded by more than 50 villages. The city's central part is Ordnance
Factory Muradnagar.
18
19. Murad Nagar has major leading colleges, Schools, Banks etc. Few of them are Ordnance Factory
Murad Nagar, KIET - An engineering college, KPT Degree College, ITS-Dental & Medical
College , ITS-Pharma College, K N Inter College, Jan Gan Man Public School, KushalPal Tyagi
degree college, Kendriya Vidhyalya, Murad Nagar Railway Station, Very famous Gurh Mandi,
Branch of Central Power Research Institute (CPRI) and many other..
Overview of Modi Nagar
Population:- 2.5 lakh
Modinagar is a municipal board in Ghaziabad district in Uttar Pradesh. It is situated on Delhi –
Meerut highway (NH– 58) and is 57Km far from central Delhi. It is a education hub. It has
around 30 colleges. It also has many hospitals, factories and shopping complex etc. Some of
them are Dayawati Modi Public School, Modi Science & commerce Inter College, Modi Institute
of Engineering and Technology, Multani Mal Modi Post graduate Degree College, Center for
Management Development (C.M.D), SRM University, NCR Campus, E.S.I. Hospital, Sarvodya
Hospital etc.
19
20. Interested In Buying in Murad Nagar
4%
Yes
No
96%
Interested In Buying in Modi Nagar
23%
Yes
No
77%
20
21. 70% 62%
60%
50%
40% 33% 1 Bhk
2 Bhk
30%
3 Bhk
20%
5%
10%
0%
Preferred Size of house in Murad
Nagar
21
22. 56%
60%
50%
40% 1 Bhk
30% 24% 2 Bhk
20%
3 Bhk
20%
10%
0%
Preferred Size of house in Modi Nagar
Preferrence of location for the project:
22
23. 22.58% • B/w Modi Nagar & Murad Nagar
19.35% • Near Highway in Modinagar
9.67% • Niwadi Road
8.87% • Near Krishna Institute Of Engineering and Technolog
6.04% • Road conecting NH58 & NH24 (Near Ordnance Factor
5.64% Factory)
• Near Highway in Murad Nagar
5.24% • Near Bus stand in Modinagar
5.24% • Rawli Road
3.63% • Jalalpur Road
2.41% • Near Modi Park
2.01% • b/w railway line and Highway in Modinagar
1.61% • Duhai
1.61% • hapur road
1.20% • B/w Modingr & Meerut
1.20% • kadrabad
1.20% • Near Modi Factory
0.80% • Phaprana Road
0.80% • Near Murad Nagar Bus Stand
0.80% • Pipe line road
23
24. Breakup of individual Income in Murad Nagar
50% 44%
45%
40%
35%
30%
25% 23%
20%
15% 13%
9% Income
10%
5% 3% 3% 2% 1% 2%
0%
Breakup of Individual Income in Modi Nagar
30% 26%
25%
21%
20%
16%
15%
10% 8% 7% 7%
5% 5% 6% Income
5%
0%
24
25. Breakup of family Income in Murad Nagar
35%
30% 29%
27%
25% 23%
20%
15%
10% Income
6%
4% 4% 3%
5% 2% 2%
0%
Breakup of family Income in Modi Nagar
25%
19% 18% 19%
20%
16%
15%
10% 9%
7% 7%
5% Income
5%
2%
0%
25
26. SWOT ANALYSIS:
Strength Weakness
Land available in abundance in nearby Land prices already hiked,
location, Only 16 hours of electricity,
Availability of water is good due to Ganges 90% of the people already have
Canal flow nearby, their own houses,
First mover advantage, Reluctance to live in Multi
Good transport facilities through road and rail, Stories,
Education, Hospitals, Banks etc available in People have already made
abundance, investment in Indrapuram and
Workers easily available due to loss of jobs in Ghaziabad.
factories that has been closed recently
Opportunity Threat
Can purchase land Near Duhai where project Living culture of people - As
of Eastern Peripheral Expressway is they want the land and roof of
approved, their own,
Can purchase land on main highway in Modi The future projects were
Nagar, Murad Nagar and Duhai which are the proposed by Mayawati
proposed stations of Rapid Rail Transit government, they might not be
System which is expected to be completed by continued by the new
26
27. 2006, government,
Chances of having problem in
Can purchase land on Road connecting NH58
payment from customer because
& NH24 (Near Ordnance Factory) Factory),
lack of fixed monthly income of
as land is available there at cheaper prices and
local residence.
the place is also near main highway.
Notes:
A Rapid Rail Transit System is the journey from Anand Vihar(Delhi) to Begumpul
(Merrut). Which will help to reach the Capital from Merrut in less than 50 minutes.
Murad Nagar, Modi Nagar and Duhai are among its 17 proposed stations. This project is
expected to be completed by 2016,
“Eastern Peripheral Expressway” is a proposed road which will bypass Delhi on eastern
side. The project involves construction of a six-lane expressway.. It will also linked to
NH-58 near Duhai. Which is 9 Km far from Murad Nagar. Areas covered are
Sonipat, Faridabad (Haryana), Baghpat, Ghaziabad, Gautam Budh Nagar (UP) On
intersections with NH-1, NH-2, NH-24, NH-58, NH-91, SH-57, Hindon Expressway,
Yamuna Expressway,
Development of Transport Nagar at Baghpat road, Meerut,
People of these locations have already purchased houses in Inrapuram, Ghaziabad and
Delhi
90% of the people in both Murad Nagar and Modi Nagar have their self owned houses,
There is no degree college for girls in Murad Nagar so all the girls go to Modi Nagar for
studies,
There is no good hospital in Murad Nagar. People of Murad Nagar go to Modi Nagar or
Ghaziabad for better treatment,
Murad Nagar have many handloom factories and a major part of population work in those
factories,
27
28. Lot of factories in Modi Nagar have been closed due to which a large amount of
population of Modi Nagar go to work in Delhi and Ghaziabad,
Murad Nagar and Modi Nagar get electricity for approximately 16 hours,
They prefer low rise apartments maximum of 4 floors,
Till now there is no real estate project in both Murad Nagar and Modi Nagar,
Suraj city and other Multi Stories apartments is already present on Phaprana road, Modi
Nagar, which is built by local dealers,
People of Modi Nagar do not prefer to buy flats cross the railway line because the railway
portal is very busy.
Recommendations:
Based on the analysis of demand in Murad Nagar and Modi Nagar we think that we should do
the project there. We should start the project “B/w Modinagar & Murad Nagar” or on the “road
connecting NH58 & NH24 (Near Ordnance Factory)”. As these places are near highway and
land is available in abundance. The colleges and schools are also nearby.
NEEMRANA/BEHROR/KOTPUTTLI RESEARCH REPORT
EXECUTIVE SUMMARY:
This report provides an analysis and evaluation of the demand of Budget Housing in Neemrana,
Behror and Kotputtli which are situated on Delhi – Jaipur highway (NH – 8).
We have conducted survey in different locations in Neemrana, Behror and Kotputtli. This report
includes the preferences of the people, of the location of the house, Size of the house, Budget of
28
29. the house. It also includes the information about the existing infrastructure and the future
projects coming in there and nearby locations.
OBJECTIVE OF RESEARCH:
To know about the demand of budget housing,
To know the income group of people residing,
To figure out the future perspective of developments in that area.
Findings and Analysis:
Overview of Neemrana
Population: - Around 2.5 lakh
Neemrana, a town in District Alwar, Rajasthan, is situated at a distance of about 122 kms from
New Delhi. Neemrana is known for its grand fort that stands on the Jaipur – Delhi national
highway (NH – 8).
The area is fast developing into an Industrial hub. Rajasthan government, through Rajasthan
Industrial Cooperation (RIICO), has developed industrial zones in various stages in Neemrana in
Alwar district in the past several years. Apart from the usual industrial areas, the Export
Promotion Industrial Park (EPIP) and the Japanese Zone in Majarkanth is particularly
noteworthy. Many eminent companies from India and abroad have set up their units in these
industrial areas and many more new industries are arriving which is not only adding a new
dimension to the industrial progress of Rajasthan but also creating new employment
opportunities. Popular companies in Neemrana are:
Terry Plus
Parle G Biscuit
Ginni International
Prarna Syntex
M.V. Cotspin
29
30. Electrolux Kelvinator
Roaches Breaweries
Sesame Food
Interested In Buying In Neemrana
21%
Yes
No
79%
30
31. 66%
70%
60%
50%
1 Bhk
40%
2 Bhk
30% 21% 3 Bhk
14%
20%
10%
0%
Preferred Size of house in Neemrana
31
32. Breakup of individual Income in Neemrana
30%
25% 25%
25%
20%
15% 14%
11% 11%
10%
5% 5% 5% Income
5%
0%
0%
32
33. Breakup of family Income in Neemrana
25% 22%
20% 20%
20%
14%
15%
10%
7% 6%
3% 4% Income
5% 3%
0%
SWOT ANALYSIS OF NEEMRANA
Strength Weakness
Good transport facilities through 90% of the people already have their own
National Highway, houses,
Education, Hospitals, Banks etc People have already made investment in
available in abundance, other projects in Neemrana itself.
Already developed area,
First movers advantage as a budget
33
34. housing,
Demand of low pricing flats is high.
People are aware and ready to buy
flats.
Opportunity Threat
Demand is very high, can go for Many projects are already there.
many other projects as well.
Overview of Behror
Population:- 26000(approx)
Behror, a tehsil in District Alwar, Rajasthan, is situated at a distance of about 135 kms from New
Delhi. Behror is midway between Delhi and Jaipur.
Behror has been industrial since the early 90's; the industrial area is known as RIICO (Rajasthan
State Industrial Development and Investment Corporation Limited) Industrial area. The
industries set up are Cement Production Plants, pharmaceutical companies and plywood
companies.
G. S. Pharmbutor Pvt. Ltd.
Green Ply Industries
34
35. RETER
Interested In Buying In Behror
38.46%
Yes
62%
No
35
36. 47%
50%
45%
40%
35% 27%
26% 1 Bhk
30%
25% 2 Bhk
20% 3 Bhk
15%
10%
5%
0%
Preferred Size of house in Behror
Breakup of individual Income in Behror
40%
35%
35%
30%
25%
19%
20%
14%
15% 11% Income
10% 6% 6%
5%
5% 2% 2%
0%
0 to 5K to 10K to 15K to 20K to 25K to 30K to 35K to Above
5K 10k 15K 20K 25K 30K 35K 40K 40K
36
37. Breakup of family Income in Behror
25%
22%
20% 20%
20%
15% 14%
10% Income
7% 6%
4%
5% 3% 3%
0%
0 to 5K to 10K to 15K to 20K to 25K to 30K to 35K to Above
5K 10k 15K 20K 25K 30K 35K 40K 40K
SWOT ANALYSIS
Strength Weakness
Location is good on state highway, Higher % of the people already have their
First mover advantage, own houses,
Good transport facilities through Reluctance to live in Multi Stories,
37
38. road,
Education, Hospitals, Banks etc
available in abundance.
Opportunity Threat
No such project is there in kotputli, Living culture of people - As they want
so VBHC has great opportunity to the land and roof of their own.
capture potential market.
Overview of Kotputli
Population: -
It is situated on the NH-8 at a distance of 165 km south from Delhi and 106 km north from
Jaipur.
The main landmarks of Kotputli include Asia's 2nd largest cement plant Ultra tech Cement of
Aditya Birla Group, B.D.M. Government Hospital, Sardar Senior Secondary School, Lal
Bahadur Shastri P.G. College etc. Kotputli is also famous for its fresh and good quality of
vegetables. Kotpulti is now emerging as Educational center, with many BEd colleges, Dental
college, Law college, good schools and some good Degree colleges. Kotputli is also known for
its rich cultural diversity.
38
40. 74%
80%
70%
60%
50% 1 Bhk
40% 2 Bhk
30% 22% 3 Bhk
20%
4%
10%
0%
Preferred Size of house in Kotputli
40
41. Breakup of individual Income in Kotputli
30% 28%
25%
20%
15%
15% 13%
11%
10% 9% Income
7% 7% 7%
4%
5%
0%
0 to 5K to 10K to 15K to 20K to 25K to 30K to 35K to Above
5K 10k 15K 20K 25K 30K 35K 40K 40K
Breakup of family Income in Kotputli
25%
22%
20% 20%
20%
15% 14%
10% Income
7% 6%
4%
5% 3% 3%
0%
0 to 5K to 10K to 15K to 20K to 25K to 30K to 35K to Above
5K 10k 15K 20K 25K 30K 35K 40K 40K
41
42. SWOT ANALYSIS:
Strength Weakness
Good location as on highway, Land prices already hiked,
First mover advantage, 90% of the people already have their
Good transport facilities through own houses,
national highway, Reluctance to live in Multi Stories,
Education, Hospitals, Banks etc
available in abundance.
Opportunity Threat
No such project is there in kotputli, so Living culture of people - As they want
VBHC has great opportunity to capture the land and roof of their own,
potential market.
TALA REPORT
EXECUTIVE SUMMARY
This report provides an analysis and evaluation of the demand of flats in project site near Tala
village which is 37Km from Jaipur city.
Conducted survey in 6 Villages near the site, Amity University, N.I.M.S University and analyzed
the demand, income, preference of size of house, budget, and occupation of people living near
the project site. We have also analyzed the existing infrastructure and the future projects coming
in nearby locations.
OBJECTIVE OF RESEARCH
42
43. To know about the demand of budget housing,
To know the income group of people residing
GENERAL OVERVIEW OF TALA VILLAGE
Tala Village comes in Jamwa Ramgarh Mandal in Jaipur District in Rajasthan. Tala is 18.4 km
distance from its Mandal Main Town Jamwa Ramgarh. It‟s 7 KM off NH-8(Jaipur-Delhi
highway).
Behlor , Bhanpura Kalla , Birasana , Bobari , Booj , Dhamsya , ... . are the villages along with
this village in the same Jamwa Ramgarh Mandal.
Near By Villages of this Village with distance are Rajpurwastala(2.2 k.m.), Bilod(2.7 k.m.),
Jaichandpura(4.5 k.m.) ,Todameena(5.8 k.m.) ,Mathasoola(6.9 k.m.). Near By towns are Jamwa
Ramgarh(18.4 k.m.) ,Shahpura(24.4 k.m.) ,Amber(26.4 k.m.) ,Viratnagar(30.8 k.m.)
Schools in Tala
Akshay sec. schoot, Tala
Govt. Primary School, TALA
Banks Near Tala Village
State Bank of Bikaner And Jaipur, Jamwa Ramgarh
State Bank of Bikaner And Jaipur, Raisar
Bank of Baroda, Sitapura Industrial Area
FINDINGS OF MARKET RESEARCH
43
44. Amity Business school and NIMS:
S/No Name: Phone Monthly Occupation: Interested Budget: Current Size Preferred
Numb: family for (Lakhs) Residence: Preferred: location:
Income: Buying:
In amity business school and NIMS we meet Registrar Brig. K.P. Singh and Dr. K P Singh
respectively.
Both institutes have got its own hostel for students as well as faculty quarters. Faculty members
are transient and stay there for 2-5 years, after getting better opportunities near to city they
change their job. Even student stay in College for a period of 2-5 years based on type of course
they are joining and then shift to their home town or place where they get employment. Few
students stay outside the college campus in chandwazi in rented flats (Paying rent of 1500-
2000Rs) and were interested in taking flats on rent in chandwazi, not off NH-8.
All faculty members and students didn‟t show interest in buying flat in Tala village due to
following reason:
- It‟s 7Km inside from the highway, and around 37KM from Jaipur city
- All faculties and students are transient
- Having religious problem in tala Village
Dantala gajran Village:
44
45. dankla
road,
1 Ramnarayan NA 15,000 shop/farming No - own 3bhk dantala
Dantala
road,
2 Sampath 9928996883 8,000 Farmer Yes 5 own 2bhk dantala
Dantala
road,
3 Raju NA 10,000 Farmer yes 6 own 2bhk dantala
Dantala
road,
4 Brijesh NA 7,000 shop keeper no 2.5 own 2bhk dantala
5 Ram Singh 9649498141 3,000 Farmer yes 4 0wn 2bhk jaipur city
Dantala
road,
6 Seta ram NA 3,000 Farmer no NA own 3bhk dantala
Dantala
road,
7 madanlal NA 2,000 Farmer yes NA own 3bhk dantala
Dantala
road,
8 Baluram 9555915241 25,000 Army No NA own 3bhk dantala
Dantala
Bhagwan road,
9 Singh 9660138450 NA unemployed No NA own 3bhk dantala
Dantala
Prahlad sales tax road,
10 meena NA 6,000 mine Yes 4 own 2bhk dantala
11 Gopal 8696200893 4,000 Farmer no NA own 3bhk Jaipur
Dantala
road,
12 Babulal ji 9983362923 10,000 Farmer yes 4 0wn 1bhk dantala
Dantala
Radhey road,
13 Shyam 9799592643 5,000 shop keeper yes 4 own 1bhk dantala
45
46. Monthly family Income:
17% 25% 0-3000
3001-6000
33% 25% 6001-10000
above 10000
Note:-
1) Having population of 2500, out of which around 50 people work in Riico Kukas industrial area and aroun
90% of population is dependent upon agriculture.
2) There are 3 Buses from this village in morning at a frequency of 30min which goes to Jaipur. Other mode
of transportation is jeep which goes to Tala village and from there they can get buses running to Jaipur.
46
47. 3) More people were interested in buying flats in case we provide medical facility in the campus as there is
lack of medical clinic in the village and for any type of treatment the nearest available hospital is at a
distance of 15-18KM
4) Power supply is only for 6-7Hrs
5) All of them have their own house and their own land. They built houses for themselves in their own land
when required.
6) Water is available at a depth of 100feet.
Findings from Dantala Mena Village
Monthly Interested
Phone Budget: Current Size Preferred
/No: Name: family Occupation: for
Numb: (Lakhs) Residence: Preferred: location:
Income: Buying:
Dantala
1 Ram ji 8003669471 1500 farmer yes 2.5 own 1bhk road,
dhantala
Dantala
2 Radha kishan 9783546720 1500 student yes 2.5 own 1bhk road,
dhantala
Dantala
3 Ram kishan NA 20000 farming yes 2.5 own 3bhk road,
dhantala
Dantala
4 Krishna 9983805197 3000 shop keeper yes 3 own 1bhk road,
dhantala
Dantala
5 Ramavtar NA 3000 farmer yes 3.5 own 1bhk road,
dhantala
Dantala
Kamlesh
6 9587491757 4000 shop keeper yes 5 own 1bhk road,
sharma
dhantala
Dantala
7 Ramnath ji 9783220200 10000 farmer No NA own 3bhk road,
dhantala
Dantala
8 chaj bhuj ji NA 10000 farmer No NA own 3bhk
road,
47
48. dhantala
Dantala
Kaluram
9 8107847644 5000 farmer No NA own 3bhk road,
gujjar
dhantala
Monthly family Income:
11%
0-3000
22% 44%
3001-6000
22% 6001-10000
above 10000
48
49. Note:
1. Having population of 1200.
2. Lack of medical facilities and college in this village.
3. Power supply is only for 6-7Hrs
4. Wild animals come to the village at night and attack people and their pets because of which people were
ready to buy flats if security is provided
5. Water level is very low because of which people were interested in buying flats in Dantala Gajran
village.
Findings from Tala Village:
Monthly Interested
Phone Budget: Current Size Preferred
S/No: Name: family Occupation: for
Numb: (Lakhs) Residence: Preferred: location:
Income: Buying:
property Dantala
1 Rehman 9983063270 NA yes 6 own 3bhk
dealer road
Dantala
2 Mahindra 9666013746 15000 cement shop yes 10 own 2bhk
road
Dantala
3 Abdul 9680260822 NA painting No NA own NA
road
Dantala
4 Lakeer NA 2000 driver yes 3.5 own 2bhk
road
Dantala
5 Muna khan 9810381512 30000 contractor yes 5 own 2bhk
road
Dantala
6 liyakat ali 9680078163 20000 handicraft yes 4 own 2bhk
road
Ishak khan Dantala
7 9799277168 7500 mechanic yes 5 own 1bhk
Shek road
Dantala
8 Irfan khan NA 10000 shop keeper no NA own NA
road
Dantala
9 Latif khan 9828818042 NA contractor no NA own 1bhk
road
Dantala
10 Ashfak 9799247620 10000 fabrication no NA own NA
road
Hanuman Dantala
11 9829437892 7000 g. store yes 8 own 3bhk
shayere road
garment Dantala
12 Amit 9929689036 8000 yes 5 own 1bhk
shop road
medical Dantala
13 Mohsin khan 7737865554 60000 yes 5 own 2bhk
store road
49
50. Dantala
14 mhd. Sahil NA 10000 painter yes 1 own 2bhk
road
Dantala
15 Kasam khan 8823912706 8000 shopkeeper no NA own NA
road
Dantala
16 Babulal 9929689031 7000 farmer yes 4 own 3bhk
road
property Dantala
17 Papu khan 9950165326 12500 yes 3 own 3bhk
dealer road
Dantala
18 Yameen 9829090006 10000 tailer yes 3.5 own 3bhk
road
Dantala
19 Narender 9829077427 4000 electrician yes 4 own 3bhk
road
garment Dantala
20 C M sharma 9351950225 NA yes 2 rent 2bhk
shop road
building Dantala
21 sarib sheik 9983469215 3000 yes 5 own 2bhk
material road
50
51. Monthly family Income:
6%
29% 12% 0-3000
3001-6000
53% 6001-10000
above 10000
Note:
1. Having population of 20000.
2. Because of the community problem people from this village was not ready to buy in some other
village.
3. Water level is easily available.
4. People from other villages and Jaipur come to this village for visiting famous Dargah. So only this
community people from outside this village shown interest in buying small flats of 1 room.
51
52. Findings from chandwaji Village:
Phone Monthly family Interested for
S/No: Name: Occupation:
Numb: Income: Buying:
1 Muneer 9680260916 4000 Labour NO
Dr. Ramakant
2 9829829734 50,000 Doctor NO
Swami
3 M.L. Sharma 9001477758 5000 Shop/Farmer NO
4 Gopal Nath NA 7000 Farmer NO
5 Rajender 9799527537 7000 Shop/Farmer NO
6 Shravan 9782027950 9000 Shop NO
7 M.K. Arora 9001477621 9500 Shop/Farmer NO
8 Naveen 9829363718 8000 Shop/Farmer NO
9 Ramji Lal 9829030640 15000 Property NO
10 Phoolchand 9636378863 7000 Dhabha NO
11 Dhumilal 9799527227 NA Unemployed NO
12 Kailash 9829567184 NA Unemployed NO
13 phoolchand 9671359017 NA Painter NO
Shambo Dayal
14 9829453146 NA Shop/Farmer NO
Kambli
15 Sushil Ahuja 9828857421 10,000 Painter NO
16 Harpal 9875132840 12000 Shop NO
17 Lakeer 9829594184 11000 Farmer NO
18 mer 9414643670 4000 Shop/Farmer NO
19 Ahmed 9414643671 9000 Painter NO
20 Rajesh 9784231068 12000 Shop NO
21 sanjay Sharma 9929791616 8000 Farmer NO
22 Sardar singh Gujar 9828671319 4000 Shop/Farmer NO
23 Dara Singh 8875619844 30000 Painter NO
24 Govind Ram NA 4500 Shop NO
52
53. Monthly family Income:
0%
30% 25% 0-3000
3001-6000
45% 6001-10000
above 10000
Other Findings:
The people of Chandwaji were ready to buy flats if they would be built within 5 km radius of Chadwaji.
They are not interested buy flats in Dhantala because of the following reasons:
1. Having population of 20000-22000.
2. Chandwazi is located on NH-8 and people staying here was not interested in buying flats 8 Km
away from highway.
Opinion of Property Dealers for Tala:
NAME: Rehman
LOCATION: Tala Village
53
54. MOBILE NO. : 9983063270
1. People from Jaipur and nearby areas are interested in buying land for investment purpose
in and around tala.
2. Preferred budget for buying flat of 2-3BHK is 3-5Lakh.
3. People of TALA will not show interest in buying flats as they need large space for storing
their crops.
4. Transportation is a concern for people.
NAME: Mohd. Ishaaq
LOCATION: Jaipur
MOBILE NO.: 09314512996
1. Demand is very less for tala.
2. Query comes for buying land for the purpose of agriculture.
3. Lack of facilities like hospital, transportation, electricity etc is main reason behind people
having not interest in buying property in tala.
NAME: Pappu khan
LOCATION: Tala Village
MOBILE NO.: 9950165326
1. Frequent demands are there for Land.
2. People will be interested in buying 2bhk and 3bhk flats in the budget of 3-4 Lakh .
3. Because of Amity and NIMS University people can buy flats for purpose of hostel.
Summary of Market research:
1) Even though people shown interest in buying flat but their family income was very less
10-18K/Mnth.
2) Budget for buying different type of flats 1bhk, 2bhk, 3bhk was 2Lacs, 4lacs and 6lacs
respectively.
3) All villages near to the site in the circle of 8-10Km was developed based on different
caste and villagers were not showing their interest for buying flat in other village due to
difference in caste.
54
55. 4) Villagers showed their interest in buying flats in the project which will be done in their
village only because of the fact also that their farming land was near to their village.
5) Institutes didn‟t shown their interest in buying flat in our project because of the fact that
its 40 KM in the outskirt of the city where there is not as such development in terms of
School, college, Hospital, and living standard and 95% of this population is transient.
Recommendation:
Based on demand of individual villages and casteism problem either we should not do project
there or if it‟s feasible for us we can do small-small projects of 20-30Flats for each villages.
55
