An special insight in the visitors of Vakantiebeurs (Travel Fair Netherlands) who are interested in the destination: Africa. We asked our visitors what type of holidays they like, what they are looking for and what kind of countries they want to visit in the coming years.

3. Total
Visitors
# 108.779
Total
Exhibitors
Total
Destiantions
# 1.100 # 700
Total Trade
Visitors
# 18.567

4. 7,5
13
16
60
20
0%
20%
40%
60%
80%
100%
Very Good
Good
Moderate
Bad
Very Bad
Verdict on range of exhibitors
Average visit time
80%
4%
66% told us that they found new inspiration
for multiple holidays or travel destinations.
1 / 5 (23%) has changed the
plans for their holiday after
visiting Vakantiebeurs.
1 / 3th (37%) is surprised by
destinations that they would never
had considered before.
Almost half of the visitors (48%)
found new ideas & inspiration during
Vakantiebeurs that they would never
found somewhere else (due to contact
with locals from the country
during exhibition)
Of the visitors that visited the Vakantiebeurs consumer days:
Key Figures| Visitors
4h4m

5. Age Family situation Income
6
11
12
22
28
22
<25
25-35
35-45
45-55
55-65
65+
Average age: 51 years old
24
7
51
5
13
Families with children living at
home
Families without children living
at home, partner <35
Families without children living
at home, partner 35+
Single, < 35
Single, 35+
11
24
50
11
5
< average
Average
1,5x-2x average
3x average
4x average or
higher
Kerncijfers | Bezoekers

6. Comes for information about:
Netherlands
21%
Europe
73%
Outside Europe
65%
Interest in Africa:
Top 10 interest in African countries
1. South-Africa
2. Namibia
3. Tanzania
4. Madagascar
5. Kenya
6. Botswana
7. Gambia
8. Seychelles/Zambia
9. Morocco
10. Uganda/Mauritius
2,5x
The average spend on holidays of
an Vakantiebeurs visitor is 2,5 times
higher than the average Dutch
traveller.
How many times a year
will an Vakantiebeurs visitor travel?
Average spend on holidays
of an Vakantiebeurs visitor.
€ 3.158 p.p.p.y.
!
Key Figures | visitors
Rise of +50% compared
with last edition!

8. 87%
11
11
63
24
0%
20%
40%
60%
80%
100%
Very good
Good
Moderate
Bad
Very bad
Rating
Average visiting time
87%
2%
From the visitors that are visiting Vakantiebeurs with the interest in African destinations:
Key Figures | Visitors with interest in Africa
4h8m
Almost 5 / 10th (48%) is surprised by
destinations that they would never
had considered before.
69% told us that they found new
inspiration for multiple holidays
or travel destinations.
More than half of the visitors (56%)
found new ideas & inspiration during
Vakantiebeurs that they would never
found somewhere else (due to contact
with locals from the country
during exhibition)
58%
mark 8+

9. Age Family situation Income
7
16
11
26
26
14
<25
25-35
35-45
45-55
55-65
65+
Average age: 48 year
(Africa interested visitors)
26
11
43
9
11
Families with children living at
home
Families without children living
at home, partner <35
Families without children living
at home, partner 35+
Single, < 35
Single, 35+
8
22
52
13
5
< average
Average
1,5x-2x average
3x average
4x average or…
Average spend on holidays
of an Vakantiebeurs visitor that is
interested in Africa as destinatino.
€ 3.633 p.p.p.y.
Key Figueres| Visitors with interest in Africa