A short presentation on UX strategy and how to build a hybrid approach that combines the best of Traditional, Lean and Agile UX strategies.

1. UX Strategy
(building a hybrid)
PowerPoint Developed
by Mark Hempel

2. UX Strategy

3. - Steve Baty, VP IxDA
“An experience strategy is that collection of activities that an organization
chooses to undertake to deliver a series of interactions, which, when taken
together, constitute a product or service offering that is superior in a
meaningful, hard to replicate way; that is unique, distinct and distinguishable
from that available from a competitor.”
The UX Strategy

4. UX Strategy Translates to Revenue

5. UX is a Key Revenue Driver
(and customer retention tool)
With great UX strategy, customers will not only use your
product, application or service with greater ease, but they
will also desire the next iteration or version with greater
interest and demand.
This fuels viral energy and excites the network effect.

7. Key Learnings

8. Agile Business Objectives

9. Why Hybrids Work
Development methodology can be a mixture of traditional,
lean and agile. Combining these methods can create a
more well-rounded product with balance between:
1. visual design
2. go-to-market velocity
3. compliance to customer use data

10. Hybrid UX
traditional | lean | agile

11. UX Best Practices
(cherry-picking the best)
Select the best features from each discipline/approach. It’s
not a one-size-fits-all world. Use the three approaches
judiciously in order to find the right mix in your DevOps
culture.

12. High-quality high-
velocity delivery of
working software.
Experience Quality
becomes an evermore
critical factor in product
success .
Prototyping and
GOOB (Get out of the
Building).
UX Best Practices

13. UX Leads DevOps Process
(leadership principles to adapt by)
Hybrid UX strategy requires team leadership that operates
cohesively and possesses—within every team member—a
deep understanding of the goal.

14. Team Leadership

15. Gaining Deep Understanding
(Focus on the Differentiator)
The best way to really gain a deep understanding of the
product within the product team is to drive out the
hypotheses and look at how they can become
differentiators in the UX that:
• Create functional re-use and viral effect
• Become essential in work-flow or day-to-day use
• Generate a mesh between existing apps
• Addictive user benefits
• Fulfill emotional need

16. Drive out the Hypotheses

17. Final Thoughts
UX Strategy is a central success factor in an organization. It is a
core value in the learning organization.
There are three principal approaches: traditional, lean and agile.
UX strategy that combine these three approaches to build
products achieve competitive advantage.
PowerPoint Developed
by Mark Hempel