5. Pre Survey Results
● 611 total surveys
● 53% of people had favorable views of the fuel and petrochemical industries
● 75% are likely to consider a job in the fuel and petrochemical industries
7. Focus Group
Our research team conducted a focus group with engineering
students. The participants we spoke with were knowledgeable of
the industries and understand that they are essential to the
economy. They all had positive views about petrochemicals.
“There is no perfect substitute [for petrochemicals].”
- Focus Group Attendee
9. Facebook
Our Petro Party Rap was
posted to our Facebook
page and received a
substantial amount of
impressions & more than
300 views on YouTube
Petro Party Rap
Fueling Futures
● 435 likes
● Total reach: 20,000+
● Engagement: 7500+
14. Events
Presented to the Comin’ Up Gang Intervention Program.
This program serves youth ages 18-24 and encourages them to explore careers, complete high school and move
on to postsecondary education.
15. UTA Career Fair
Recruited young individuals looking for job opportunities within various fields. We also
informed them of the fuel and petrochemical industries. Conducted research as well as
gained further interest within the petrochemical industry.
16. Petro Party
Our campaign team set up a table on the UTA campus and had a “Petro Party.” We
invited students to come out and enjoy pizza while we informed them on the benefits
and career opportunities in the fuel and petrochemical industries.
17. Tarrant County College
Our team held an outreach event at Tarrant County College to both
increase awareness and recruit individuals interested in the fuel and
petrochemical industries.
18. Brookhaven College
Our team held a very successful outreach event at Brookhaven College.
We were allowed to set up a table during their job fair and reach out to those interested in the fuel
and petrochemical industries.
19. Lincoln Technical Institute
We engaged with skilled craft
professionals who were interested in
the petrochemical industry.
22. Evaluation
● Exceeded 100% social media goals on all platforms
● Surpassed online interest forms recruitment goal by 414
● Succeeded in organic social media reach
● Produced 50 informative and engaging post for Instagram
● Created 4 quality recruitment videos
● Produced creative & original content for each social platform
● Increased awareness throughout multiple campuses in the DFW area
