How To Effectively Use Facebook As A Marketing ToolLiudas Butkus
While Facebook was originally intended as a social network, it has become a powerful marketing tool for businesses. There are many strategies businesses can use on Facebook to promote their products and services, including custom tabs, reveal pages, and linking Facebook updates to company blogs. Using these Facebook marketing strategies effectively can help businesses attract and engage customers for free.
The document discusses strategies for writing attention-grabbing email subject lines. It provides examples of headlines that tend to pique people's curiosity, such as using fearful adjectives, sharing a secret, sounding an alarm, asking a question, telling a story, or offering a difficult to resist benefit. However, it notes that the content of the email still needs to be relevant and engaging to keep people reading.
Animatics Create and Deliver Inexpensive Visual Marketing MessagesLiudas Butkus
Animatics have evolved from simple film synchronization tools to become their own media form. They are commonly used as social media videos or branding tools by major corporations due to their low cost, short production time, and versatility. Most animatics are 30-120 seconds long and use simple sketches of stick figures and backgrounds to communicate a professionally prepared script and its underlying message in an affordable and eye-catching way.
Datum - Secure and Monetize Your Digital LifeLiudas Butkus
Datum is a startup that focuses on building a decentralized marketplace of data. Users have full control over their data and to whom they sell it to.
Liudas
How To Effectively Use Facebook As A Marketing ToolLiudas Butkus
While Facebook was originally intended as a social network, it has become a powerful marketing tool for businesses. There are many strategies businesses can use on Facebook to promote their products and services, including custom tabs, reveal pages, and linking Facebook updates to company blogs. Using these Facebook marketing strategies effectively can help businesses attract and engage customers for free.
The document discusses strategies for writing attention-grabbing email subject lines. It provides examples of headlines that tend to pique people's curiosity, such as using fearful adjectives, sharing a secret, sounding an alarm, asking a question, telling a story, or offering a difficult to resist benefit. However, it notes that the content of the email still needs to be relevant and engaging to keep people reading.
Animatics Create and Deliver Inexpensive Visual Marketing MessagesLiudas Butkus
Animatics have evolved from simple film synchronization tools to become their own media form. They are commonly used as social media videos or branding tools by major corporations due to their low cost, short production time, and versatility. Most animatics are 30-120 seconds long and use simple sketches of stick figures and backgrounds to communicate a professionally prepared script and its underlying message in an affordable and eye-catching way.
Datum - Secure and Monetize Your Digital LifeLiudas Butkus
Datum is a startup that focuses on building a decentralized marketplace of data. Users have full control over their data and to whom they sell it to.
Liudas
4 Steps to Success for Video Marketing VirginsLiudas Butkus
1. The document provides tips for creating a successful first video marketing attempt, breaking the process down into four steps: plan, shoot, review, and follow-up.
2. It recommends taking time to plan the video's aims, audience, message, look, keywords, script, and length before shooting.
3. For the shooting step, it emphasizes choosing a good location with natural light and doing practice runs to refine the message.
4. The review step involves editing, adding on-screen information, and getting feedback to ensure all key points are covered clearly.
5. Follow-up is described as the most important step, marketing the video widely on social media and via emails to
10 Steps To Success In Social Media Marketing For Your BusinessLiudas Butkus
Social media marketing requires little financial investment and allows businesses to interact personally with their audience. A single video or post can generate significant traffic if businesses follow advice such as posting engaging content, using popular social networks, and regularly updating their pages with photos and deals. Most importantly, businesses must create high-quality, targeted media that turns visitors into customers.
Social Media Marketing Confusing You? Help Is Here!Liudas Butkus
This document provides tips for effectively using social media to market a business. It suggests making introductions on social media personal yet professional, engaging with customers by responding to feedback and questions, having employees blog on the company website to give customers insights, interacting frequently yet appropriately with customers on social media, keeping social media posts short, using hashtags on Twitter to engage potential customers, offering exclusive deals to increase social media followers, including sharing buttons on all blog posts to encourage shares, and continuing to learn how to best use social media to promote a business.
Business Insurance for Natural DisastersLiudas Butkus
The document discusses the importance of business insurance for protecting companies from natural disasters. It notes that 25% of businesses cannot resume operations after a major disaster without proper insurance. The document provides three key things businesses should do to plan for natural disasters: 1) create a disaster recovery plan including an emergency kit and backup documents/plans, 2) get business interruption insurance to cover lost income, and 3) review current insurance policies and ensure adequate standalone coverage for disasters like earthquakes and floods. Having business insurance provides protection and peace of mind for unexpected catastrophes.
Google rolled out new privacy rules that combine data from all Google services into one policy. While Google claims this will provide a more seamless experience for users, others find it unnerving that Google will connect data like search histories and YouTube viewing habits. However, many people already freely share personal information on social media. And most users likely don't care if Google collates information it already has on them, and may even welcome services tailored to their interests through tracking.
Business Writing - Choosing the Right WordsLiudas Butkus
This document discusses the importance of choosing words carefully. It describes a company that announced a new "partnership" with vendors using the word "synergy", but the vendors found this did not match the reality of the company dictating terms without input. Checking definitions and perceptions of words can help ensure the intended meaning is conveyed. Word choice is especially important for important communications, changes, or difficult discussions where the wrong word could damage trust and reputation.
RFID Wristbands And Social Media Check-Ins - 3 New TrendsLiudas Butkus
The hotel was able to greatly increase its Facebook fans and collect valuable customer data by providing wristbands with RFID chips at events. This experiment showed how RFID technology can be used to create engaging experiences for customers and gather information about them. Now, many businesses are exploring ways to use RFID wristbands and social media check-ins to provide interactive experiences, conduct real-time market research, and promote products.
Board games were traditionally either for children or niche hobbyists, but the 1980s saw more social adult games like Trivial Pursuit become popular. The 1990s saw a decline due to video games, until The Settlers of Catan was released in 1997 and became hugely influential. It appealed to all types of gamers and influenced modern game design with elements like victory points and modular boards. Today board gaming is more popular than ever with many people playing together.
4 Steps to Success for Video Marketing VirginsLiudas Butkus
1. The document provides tips for creating a successful first video marketing attempt, breaking the process down into four steps: plan, shoot, review, and follow-up.
2. It recommends taking time to plan the video's aims, audience, message, look, keywords, script, and length before shooting.
3. For the shooting step, it emphasizes choosing a good location with natural light and doing practice runs to refine the message.
4. The review step involves editing, adding on-screen information, and getting feedback to ensure all key points are covered clearly.
5. Follow-up is described as the most important step, marketing the video widely on social media and via emails to
10 Steps To Success In Social Media Marketing For Your BusinessLiudas Butkus
Social media marketing requires little financial investment and allows businesses to interact personally with their audience. A single video or post can generate significant traffic if businesses follow advice such as posting engaging content, using popular social networks, and regularly updating their pages with photos and deals. Most importantly, businesses must create high-quality, targeted media that turns visitors into customers.
Social Media Marketing Confusing You? Help Is Here!Liudas Butkus
This document provides tips for effectively using social media to market a business. It suggests making introductions on social media personal yet professional, engaging with customers by responding to feedback and questions, having employees blog on the company website to give customers insights, interacting frequently yet appropriately with customers on social media, keeping social media posts short, using hashtags on Twitter to engage potential customers, offering exclusive deals to increase social media followers, including sharing buttons on all blog posts to encourage shares, and continuing to learn how to best use social media to promote a business.
Business Insurance for Natural DisastersLiudas Butkus
The document discusses the importance of business insurance for protecting companies from natural disasters. It notes that 25% of businesses cannot resume operations after a major disaster without proper insurance. The document provides three key things businesses should do to plan for natural disasters: 1) create a disaster recovery plan including an emergency kit and backup documents/plans, 2) get business interruption insurance to cover lost income, and 3) review current insurance policies and ensure adequate standalone coverage for disasters like earthquakes and floods. Having business insurance provides protection and peace of mind for unexpected catastrophes.
Google rolled out new privacy rules that combine data from all Google services into one policy. While Google claims this will provide a more seamless experience for users, others find it unnerving that Google will connect data like search histories and YouTube viewing habits. However, many people already freely share personal information on social media. And most users likely don't care if Google collates information it already has on them, and may even welcome services tailored to their interests through tracking.
Business Writing - Choosing the Right WordsLiudas Butkus
This document discusses the importance of choosing words carefully. It describes a company that announced a new "partnership" with vendors using the word "synergy", but the vendors found this did not match the reality of the company dictating terms without input. Checking definitions and perceptions of words can help ensure the intended meaning is conveyed. Word choice is especially important for important communications, changes, or difficult discussions where the wrong word could damage trust and reputation.
RFID Wristbands And Social Media Check-Ins - 3 New TrendsLiudas Butkus
The hotel was able to greatly increase its Facebook fans and collect valuable customer data by providing wristbands with RFID chips at events. This experiment showed how RFID technology can be used to create engaging experiences for customers and gather information about them. Now, many businesses are exploring ways to use RFID wristbands and social media check-ins to provide interactive experiences, conduct real-time market research, and promote products.
Board games were traditionally either for children or niche hobbyists, but the 1980s saw more social adult games like Trivial Pursuit become popular. The 1990s saw a decline due to video games, until The Settlers of Catan was released in 1997 and became hugely influential. It appealed to all types of gamers and influenced modern game design with elements like victory points and modular boards. Today board gaming is more popular than ever with many people playing together.
1. Banner marketing is designing and placing ads on different
websites that are selling products complementary to your
own, which the ads are then embedded into your desired
site. These ads were one of the first types of advertising
used on the web; these ads were traditionally 468x60
pixels. This size made the ad easy to place on the majority
of websites at the time. However, today's banner ads have
many more sizes than in the past; much of this is due to
technology allowing more sophisticated ads to be
developed.
2. Banner ads are not a favorite of anyone in general and
thus they have lost much of their gusto at the opening of
the 21st century; in which PPC ads took over. Advertisers
did not like banner ads because they are viewed as
annoying by consumers and because they have a very low
click-through-rate. Consumers do not like them because
they can be annoying and poorly designed. Web hosts do
not like them because they earn them very little
economical reward for hosting. At one time, these ads
were king, but today, they are seen as leftovers from a
bygone era.
3. It should be noted that everyone's "favorite" pop-up ads
are considered banner ads. As you know, everyone hates
pop-ups and it would seem that at least half the planet
spent millions on pop-up blockers. Surely, you have
noticed that today they are rarely if ever seen.
4. When you are just starting out with a new website or new
to the paid traffic marketing model, banner ads are not a
bad way to go. The rates for these have continuously gone
down over the years and thus, a great opportunity for a
website owner with a limited budget and wanting to
attempt several avenues of potential revenue.
5. Now banner ads may not make you rich but the truth is
much of the success associate with banner ads have to do
with design. In the past, these ads have been
clunky, unattractive, and overwhelming to the eye of the
viewer. Nevertheless, today, after tons of research has
been done; one can design ads that are much more
complementary to the host's site, easier on the eyes of the
viewer, and a better representation of your company and
offerings.
6. Of course, design is not the only aspect to be concerned
about, it is equally important to be concerned with ad
placement. You do not want to have your ads in front of
an audience that is not looking for products not related to
yours. This would be a wasted audience that is not
targeted at all, let alone a waste of funds. Trust combining
great design, great placement, and low costs can lead your
company into an excellent return rate on investment.
7. Your goal should always be to spend less and less on
advertising efforts over time. Note, once you have gained
a good footing on the search engine result page, along
with several free ways to advertise, your advertisement
spending will become less and less while or organic search
engine result page placement increases.
8. Once you have placed your banners in different
websites, it is important that you also keep track of their
performance. Check which of the banners are performing
well and learn from the ones that are not doing so well.
10. As stated earlier, banner ads need to be designed in a
manner that is appealing and non-intrusive. That said;
they need to be creative but not gaudy and attention
grabbing but not overly flashy to make potential
customers curious enough to click it. This is not the only
aspect in design to be concerned about; it is equally
important to give attention to fonts and message. If the
font is difficult to read or overwhelming people will not
want to bother with reading your ads. Keep your message
short and simple so the effort spent by potential
purchasers is understood quickly and thoroughly.
11. Remember, to gain a high click through rate that leads to
higher conversions through the use of banner ads
remember the success of your ad relies on the following
four factors: relevance, size, design, and positioning.
Relevance as discussed above simply means that your ad
appears on a page that has something in common what
you are offering. Size, avoid making your ad as large as you
can; keep the ad reasonable to the size of a computer
screen. Do not make it two small either; you do want
people to notice it, use common sense and attractiveness
as a guide. Keep your design elements clean and simple;
do not design the ads to be flashy. Position the ad to
where it will be most attractive on the page according to
its size. If your ad is on the larger size, aim for the ad to be
displayed across the top of the page or down the right