Eric Saint-Marc, VP of IT at Palms Casino Resort, presented on how the casino is using IoT and workflow technologies to improve the customer experience. The presentation outlined the casino's roadmap for upgrading systems to gather customer data through various endpoints, conduct analytics to develop customer profiles, and use beacons and a mobile app to trigger personalized notifications and activities to target each customer's interests. The goal is to build customized itineraries to optimize customers' experiences based on their histories and behaviors.