Peter Paul van de Beek presented on using a service bus to connect a supply chain. The goal was to create a complete view of all retail transactions to enable centralized reporting and management. A service bus was designed using patterns like schema centralization, asynchronous queuing, and data transformation. This allowed different participants in the supply chain to integrate while maintaining independence. Performance was monitored during a pilot rollout and improvements were made to address issues found, like reducing response times and matching information flows.