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Use the links to explore Generation Z and then discuss how quickly you think the market should
get ready to target this segment of the market differently than Generation Y. Do you think the
emergence of Generation Z will yield a resurgence of some traditional forms of communication,
hiring, and purchase patterns OR will they mimic Generation Y?

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  • 1. Use the links to explore Generation Z and then discuss how quickly you think the market should get ready to target this segment of the market differently than Generation Y. Do you think the emergence of Generation Z will yield a resurgence of some traditional forms of communication, hiring, and purchase patterns OR will they mimic Generation Y?