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© 2007 Ruben Timmerman / Usarchy.com




 Hoe win ik een Usability Award?
              10 regels om het in 2009 te maken!




Ruben Timmerman: had online marketing bureau, 4 jaar ervaring gebruikersonderzoek,
 nu freelance usability, trainingen, werkt aan startup, leest/blogt zich dagelijks scheel.
What’s the point?

1. Het is niet zo moeilijk
2. Bijna genomineerd maar toch niet
3. Hoe werkt die jury eigenlijk?
4. Dus: 10 regels om te winnen

                             © 2007 Ruben Timmerman / Usarchy.com
Free publicity!
Bureaus winnen!
Kanshebber?
Kanshebber?
Kanshebber?
Regel 1
Meld je aan!


    DO!
Usability gaat over mensen!
Mensen zijn beperkt!
Waar moet ik klikken?
“Idee is erg sterk, goede focus
  op mensen!”   (Frank Janssen - Frankwatching)




           “Design is simpel, concept
         direct duidelijk”              (Alexander van Slooten - Wehkamp)




    Maar we waren wel
      gecharmeerd!
Regel 2
Doe 1 ding en
doe dat goed

     DO!
Winnaar 2001...
Ook 1 simpel ding
“Dit is echt zo’n cool concept!”
         (Nils van den Broek - Vals Plat)




         “Prima internet concept,
        werkt gemakkelijk en snel!”
                            (Ben Vroom - Usability held)




   Maar we hadden 1
      probeem...
Zoek naar vis...
Zoek: “rekening”
Zoek: “HSDPA”
“Als je zulke fouten maakt, kun je
  de enige echte usability award
       gewoon niet winnen!”
           (Ben Vroom - Usability held)




3 juryleden veranderden
   hun stem in “NEE”
Regel 3
  Zoek zoals
Google of beter

      DO!
Niet slecht die video!
Maar wat nu?
“Gewoon niet vanuit de bezoeker
     gedacht...”    (Bastiaan Klooster - 2C)




         “Eigenlijk een keurige site”
              (Jeroen Bruckwilder - Usability.startpagina.nl)




     Maar het was niet
         genoeg...
Verdacht?
Regel 4
   Maak
bezoekers-
 scenario’s
    DO!
Ik wil naar Drenthe!
Regel 5
Geef antwoord
 op de vraag!

     DO!
Regel 5b
Paai de jury


    DO!
Innovatief?
“Ik vind die boekingsengine wel
    spannend!”        (Ruben Timmerman - Usarchy)



    “Ik word helemaal gek van
       dat boekingsproces!”
             (Nils van den Broek - Vals Plat)



                 “Hmm ja, ik ook...”
           (Bijna alle andere juryleden toen we samen iets wilden boeken)




   Waren we het toch nog eens...
Gelukkig, overzicht!
Regel 6
Wees niet te
 innovatief

    DO!
Vergelijkingen?
“Verschillende abstractieniveaus,
 onleesbaar zo...”
                 (Lex van Velsen - Universiteit Twente)




        “Al die productnamen zeggen
             me niks”         (Ruben Timmerman - Usarchy)




    We willen echt een telefoon
Prive, zakelijk, Prive
shop, Zakelijk Shop, My
 Vodafone (Zakelijk)...
Mystery meat buttons
Regel 7
 Spreek de taal
van je bezoeker

      DO!
Zoek huizen
Zoek auto’s
Zoek projecten
“Beetje Funda-like, goed gejat is
nooit verkeerd...”(Jeroen Bruckwilder - Usability.startpagina.nl)




      “Coole Google Maps integratie!”
      “Coole Google Maps integratie!”
      “Coole Google Maps integratie!”
                 (Frank Janssen - Frankwatching)
Ervaringen!
Ik mis de beoordelingen!
Regel 8
Beter goed
gejat dan...

    DO!
Waarom zou ik?
Waarom zou ik?
Regel 9
Leg uit en
 overtuig

   DO!
Wat is dit eigenlijk?
Wat moet ik doen?
Nils’ auto is meer waard!
“Mooie site, maar wat het doel is,
 is een raadsel.”(Lex van Velsen - Universiteit Twente)




      “Als je er een tijdje mee werkt,
     wordt de werking iets duidelijker”
                 (Bastiaan Klooster - 2C)




     Ik begrijp het gewoon niet...
Regel 10
Maak een heldere
“Call to Action”

      DO!
Dus wat doen we volgend jaar?
Startup:
www.Eduhub.nl
Weblog:
www.Usarchy.com
Contact:
ruben@usarchy.com
Netwerk: 
Linkedin.com/in/rubentimmerman

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Usability Award Presentatie 15-5-2008