John Madden remains heavily involved in the development of the popular Madden NFL video game franchise, providing feedback and guidance to the design team. Though retired from broadcasting, Madden spends over six hours each year meeting with the game designers to ensure the games accurately capture the look and feel of real NFL games. The Madden NFL series has been hugely successful, selling over 85 million copies and generating $3 billion for EA Sports since its debut. Madden's input and insistence on realism have been instrumental to the franchise's continued success.