This document discusses American values and culture. It outlines 15 basic values that are dominant in US culture according to sociologist Robin Williams, including success, hard work, individualism, freedom, and democracy. It describes how values can be grouped into "value clusters" and how some values may conflict or undergo changes over time. The document also discusses concepts like ideal culture vs real culture, ways that culture can change through invention, discovery, and diffusion, and challenges like ethnocentrism, cultural relativism, and clashes that can occur between differing cultures.

1. U.S. Culture

2. List as many “American
values” that you can think
of
Remember values are the standards by
which people define good and bad,
beautiful and ugly

3. Basic Values
According to sociologist Robin Williams, 15
basic values are dominant in US culture:
Success -Science
Hard work -External conformity
Efficiency -Individualism
Material comfort -In-group superiority
Morality -Equality
Humanitarianism - Freedom
Progress - Patriotism
Democracy

4. Value Clusters
Made up of related core values that
come together to form a larger whole
Example: Success
We find hard work, education, efficiency,
material comfort and individualism all
bound together

5. Value Contractions
Some values conflict with each other
Example: There cannot be full
expressions of democracy, equality,
racism and sexism at the same time
As society changes some values are
challenged and undergo modification

6. Culture War
Core values do not change without
meeting strong resistance
Today’s clash in values is so severe
that it is referred to a culture war

7. Values blind people
Values and their supporting beliefs may
blind people to other social
circumstances
Example: the emphasis on individualism
So high that many people in the US believe
that everyone is free to pursue the goal of
success
Blinds them to the consequences of family
poverty, lack of education and dead-end
jobs

8. Ideal Culture v. Real Culture
Ideal Culture- refers to the ideal values
and norms of people
Most people fall short of this
Real Culture- norms and values that
people actually follow

9. Changing Society
As society changes over time new
values emerge that reflect changed
social conditions
For example: leisure, physical fitness,
self-fulfillment, concern for environment

10. Culture Changes is 3 ways
Invention- creating new cultural elements
Telephone, airplane, internet
Discovery- Recognizing a better
understanding of something already in
existence
X-Ray, DNA
Diffusion- The spread of cultural traits from
one society to another
Jazz music, slang words, etc.

11. technology
Central to material culture is technology
Refers to tool but can include the skills
or procedures to make and use those
tools
New technologies refer to the emerging
technologies that have a major impact
on human life

12. Culture Lag
Term coined by William Ogburn
Refers to a situation in which not all
parts of a culture change at the same
pace
A group’s material culture usually
changes first
Non-material culture lags behind
Sometimes non-material culture never
catches up

13. Cultural diffusion
The transmission of cultural
characteristics
Material culture is more likely to change
because of cultural diffusion
One consequence: Cultural leveling
The process in which cultures become
similar to one another
Example: Japan adopting western culture

14. Culture Clash
Differences among cultures can be expected
to generate most of the conflict around the
world
Coming in contact with radically different
cultures produces culture shock
Challenging our basic assumptions about life

15. Ethnocentrism
The attitude that one’s own culture is
superior to those of other people
Can serve as the glue to hold society
together
Strong sense of unity as a nation

16. Cultural Relativism
The belief that a culture must be
understood on its own terms
Looking at a culture from their own
perspective and understand why they do
things their way
Can contribute to international peace

17. Multicultural
US is made up of different cultures
I.e. Anglo, Hispanic, African
Multiculturalism- a state in which all
subcultures in the same society are equal to
one another
Varies in degree from 1 society to another
Switzerland most multicultural (Fr, Gm, It)
Bosnia- minorities are despised and often killed
US somewhere in between

18. US Multiculturalism
Eurocentrism- view the world from
the standpoint of European culture
Afrocentrism- the view of world
from the standpoint of African
culture

19. Pop Culture
Popular culture consists of relatively
unsophisticated artistic creations that
appeal to the mass audience
Movies, tv shows, music

20. Cultural Universals
All human beings have the same needs that
must be met in order to survive
Biological needs- food and shelter
Social needs- clothing, complex communication,
peaceful coexistence, aesthetic spiritual experiences
These needs are universal
Cultural Universals- practices found in all
cultures as the means for meeting the same
human needs
Food gathering - art forms
Building houses - religion
Developing language

21. What values do celebrities
portray?