A large pharmaceutical company needed a better way to track critical payer coverage data for new drug launches in order to understand how payers would cover the drugs and provide patient access. They were using Excel spreadsheets which caused issues with data integrity and delays. UQube provided a customized cloud-based solution that allowed their field team and various departments to easily enter and access real-time data. This improved transparency, identified coverage issues early, and provided faster insights and reporting to help guide strategic decisions. The company now saves time and money with the improved launch tracking and analysis capabilities provided by UQube.

1. www.upperquadrant.com sales@upperquadrant.com Phone: 703.476.1992
Customer Success Story
Industry
Pharmaceutical
UQube Users
300+ Users
One of the world’s largest pharmaceutical
companies needed help to better consolidate,
organize, and track critical payer coverage data for
closely watched newly launched drugs. They
needed to better understand and manage the
process of how Payers were going to be informed
and cover new drugs to ultimately provide access
to patients.
This company needed to create a repeatable
process for their existing field team to easily
manage and report their payer interactions for drug
launches in a way that the brand payer team could
take fast and decisive action.
What they needed was a vehicle to execute this
process – a “Drug Launch Tracker” that could be
configured to fit their specific general or specialty
Pharma KPIs and would incorporate each drug’s
unique coverage process.
UQube was the right solution because it allowed
them to modernize the way they captured, utilized,
and shared critical launch data, providing them
with structure and flexibility while fully customized
to their needs.
UQube Pharma
Drug Launch Tracking
(Payer Marketing)
Location
USA
Customer Quote
“UQube has been widely adopted across our
company helping all types of cross-functional
teams communicate information in a faster, better,
and smarter way.”

2. www.upperquadrant.com sales@upperquadrant.com Phone: 703.476.1992
Result
More reliable, easier, faster
tracking and Better Insight
into Launch
Solution
Multi-User Info Tracking with
Custom, Real-Time Reporting
and Analysis
Brand Payer Marketers struggled
using Excel spreadsheets hosted on
the company’s SharePoint site to
collect and share data. Numerous
teams needed access (~100 people)
to document their drug(s) launch
progress.
Version control and confusion, file
sharing lockouts, and data entry
errors compounded existing data
integrity issues. Copious amounts of
time were spent either attempting to
aggregate data into meaningful
launch metrics or chasing down
information that hadn’t been entered
due to input problems. These issues
resulted in incomplete reports and
delays in discovering critical launch
KPIs for key stakeholders, senior
leadership, and feedback to the field.
In order to fix their business
challenges and revolutionize the
analysis of their drug launches, they
needed to:
• Use a new process to
comprehensively track progress
between Payer Marketers
promoting new drugs and the
Payers providing coverage.
• Identify, target, and triage any
coverage issues early.
• Implement superior, faster, and
complete collaborative analyses
for cross-functional teams
sharing data, insights, and
reports.
Upper Quadrant quickly remedied a few
problems by moving the company’s data
storage to the cloud inside of UQube.
In doing so, UQube made data access
and editing faster and easier by
equipping all users with simultaneous
access to the launch tracker. This
eliminated reliance on intranets and
SharePoint to enter and edit
information.
UQube’s user-driven layout design
options and mobile access for the field,
as well as its sleek, easy to use
spreadsheet-like interface made it easy
to adopt. Reporting became less stale
with this real-time field input.
Industry Specific Details:
UQube configured its grid technology for
the company’s different business units
(Oncology, Respiratory, Dermatology,
etc.) so that they could track their
individual drugs Payer by Payer through
their specific Launch process.
Cross-functional teams throughout the
company began to leverage the data
that was now more easily accessed and
analyzed. People and teams affected
were:
• Launch Team
• Field Account Managers
• Payer Relations Managers
• Account Specialists
• Nurse Educators
• Scientific Account Liaisons
• Marketing
• Sales, and more…
UQube has become the standard
field collection and marketing
platform to gather, track, report,
and share key data across the PPV
organization. It has impacted the
launch of over 12 new drugs, been
accepted by the field, saved
countless hours, enabled more
productive interactions with payers,
and made reporting simple.
With UQube, this company:
• Saved time and money
• Empowered field employees
• Increased transparency and
effective communication
• Delivered insights faster into
their drug’s overall or
individual payer launch KPIs
Instead of weekly data aggregation
nightmares they now enjoy 1-2-3-
click data analysis in real-time.
Conclusive data is now easily
shared with headquarters,
facilitating the company’s ability to
anticipate insurance coverage and
drive strategic decisions.
“UQube is an innovative, cutting-edge Marketing solution that has helped us generate significant
marketing insights. It is a decision support platform that informs our marketing strategy, drives
tactical customer insights and leads to improved patient access to our company’s medications.”
- Brand Payer Marketer
Access on the go!
Secure
Cloud-based
Challenge
Delayed Information Capture
and Limited Transparency
Tailored