Uporaba Chat GPT v marketingu

•Download as PPTX, PDF•

1 like•403 views

The document discusses using ChatGPT and other AI tools for search engine optimization (SEO). It covers ChatGPT's abilities like answering questions in any language, but also notes that it can lie. It then discusses how AI could be used for keyword analysis, writing website content, and generating rich snippets and featured snippets to improve SEO rankings. However, it cautions that since ChatGPT can lie, the content it generates may not be reliable for SEO purposes.

Marketing

CHAT GPT SEO
UPORABA CHAT GPT IN DRUGIH AI V OPRIMIZACIJI ZA ISKALNIKE

KAJ JE CHAT GPT
- VE VSE, POVE VSE
- ZNA VSE JEZIKE
- SE LAŽE
- PROGRAMIRA
- A NIMA DUŠE

NAPREDNE SEO FUNKCIONALNOSTI
RICH SNIPPETS, FEATURED SNIPPETS IN ŠE KAJ

PROGRAMIRA MIKRO TASKE
DANAJA OBLAK JE SPROGRAMIRALA HTTPS://WWW.NOSECKA.NET/KALKULATOR-OVULACIJE/

PIŠE ZELO VELIKO BESEDIL
TIM BERCE JE NAPISAL …

Mnenja uporabnikov so za obiskovalce vaše spletne strani kot suho zlato. Uporabniki, ki preberejo mnenje drugega uporabnika na spletu mu verjamejo kot če bi dobili priporočilo prijatelja, ki ga poznajo v resničnem svetu. Zato morate več časa posvetiti temu, da pridobite več mnenj uporabnikov in da jih bolj pravilno izpostavite na svoji spletni strani. Kako to narediti, katera orodja uporabljati za mnenja uporabnikov in kako dobiti kvalitetna mnenja, povem v tem SEO roastu, kjer smo tudi pokomentirali spletno trgovino z očali.

UX in SEO iskalnika na spletni strani

Peter Mesarec

Urejanje blagovnih skupin na nivoju razcepne strani

Peter Mesarec

Strukturirani podatki v seo.pptx

Peter Mesarec

Strateški marketing v 2023

Peter Mesarec

Kako načrtovati in izvesti projekt izdelave spletne strani brez napak

Peter Mesarec

Projekt izdelave ali prenove spletne strani je dolg in drag. Pogosto predolg in predrag. In za to so pogosto krivi prav vsi udeleženci tega procesa. Zato sem pripravil prezentacijo v kateri vam povem najpogostejših 10 napak, ki jih podjetja naredijo pri projektu prenove spletne strani. Prezentacija je del SEO roastov, brezplačnih spletnih izobraževanj o spletnem marketingu, ki jih delam Peter Mesarec iz http://seos.si. Prijavite se lahko tudi vi na http://seos.si/roast

V času karantene smo se vsi preselili na internete. Konferenčni klici so tako postali ne več izjema, ampak pravilo, ker sestankov v živo pač ni več. Res pa je, da so tudi videokonference nekaj novega za nas in se moramo naučiti kaj in kako je pomembno. Zato sem pripravil kratko infografiko, ki povzame najpomembnejše informacije o tem kako se obnašati pred in med video konferenco. Spodaj so jpg in pdf datoteke, če jih želite deliti ali natisniti.

Kako izdelati spletno stran in ne dobiti TEŠ 6 - ecommerce day 2019

Peter Mesarec

Emre Güney - Why retention matters - Digital Zone 2019

Peter Mesarec

Seo for e commerce - Peter Mesarec

Peter Mesarec

Pregled e-commerce trga v Sloveniji

Peter Mesarec

Metrike za zagotavljanje uspešnosti prenove ali izdelave spletne strani

Peter Mesarec

Prenova ali izdelava nove spletne strani prepogosto traja predolgo, na koncu pa so žalostni naročnik, agencija in vsi, ki so se je dotaknili. Kako si nastavimo metrike in zmerimo, ali smo v resnici naredili boljšo spletno stran, ali pa je naročnik/agencija naredil kaj narobe, sem analiziral v tej prezentaciji in podal kup praktičnih idej za metrike, več informacij lahko dobite tudi na https://seos.si/svetovanje-ob-nacrtovanju-prenove-spletne-strani/

Luke Carthy MozCon 2019 - Killler cro tips with a seo web crawler

Peter Mesarec

Seo for e commerce - Peter Mesarec - Ecommerce Day 2019 Croatia

Peter Mesarec

Scott Shou on e-mail deliverability at the MailCon 2019

Peter Mesarec

Dmitriy Kruglyak - How to start a facebook ads project - 4 must have phases (1)

Peter Mesarec

Dmitriy Kruglyak - How to start a facebook ads project - 4 must have phases

Peter Mesarec

Lukasz Zelezny - Ungagged 2018 - SEO and Content Optimization in 2018 – How t...

Peter Mesarec

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow

Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Auxis Consulting & Outsourcing

SMM Cheap - No. 1 SMM panel in the world

smmpanel567

Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

Recently uploaded

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Auxis Consulting & Outsourcing

SMM Cheap - No. 1 SMM panel in the world

smmpanel567

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Playlist and Paint Event with Sony Music U

SemajahParker

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

From Likes to Leads - Navigating 2024 Marketing Challenges with B2B & B2C Inf...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth. Key Takeaways: - Educate on the various types of influence we can use as marketers - Establish the problems that make influencers a priority - Walk through some practical tactics on HOW to run a program leveraging several of these influence channels

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

10 Videos Any Business Can Make Right Now! - Shelly Nathan

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

10 Video Ideas Any Business Can Make RIGHT NOW! You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session. Key Takeaways: How to use the Video Matrix How to use additional "Lenses" Where to source original video ideas

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

Search Engine Journal

March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. How did your website fare? Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape. You’ll learn: - How to create content that is valuable to users (not just search engines) using E-E-A-T. - How to build links that can boost rankings and withstand algorithm updates. - Best practices for content creation and link building so you can thrive during algorithm updates. With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility. Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies. Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success. Check out this webinar and unlock the secrets to thriving in the new Google era.

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

SEO as the Backbone of Digital Marketing

Felipe Bazon

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Is AI-Generated Content the Future of Content Creation?

Cut-the-SaaS

Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability. Understanding AI-Generated Content: AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production. Key Benefits: Content Creation: Rapidly generate high-quality content for blogs, articles, and social media. Brainstorming: AI simulates conversations to inspire creative ideas. Research Assistance: Efficiently summarize and research information. Market Insights: The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market. Case Study: CNET’s AI Content Controversy: CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight. Benefits Across Industries: Marketing: Personalize content at scale and optimize engagement with predictive analytics. Publishing: Automate content creation for faster publication cycles. Education: Efficiently generate educational materials. Healthcare: Create accurate content for patients and professionals. Finance: Produce timely financial content for decision-making. Challenges and Ethical Considerations: Transparency: Disclose AI use to maintain trust. Bias: Address potential AI biases with diverse datasets. SEO: Ensure AI content meets SEO standards. Quality: Maintain high standards to prevent misinformation. Conclusion: AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries. Connect with Us: Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.

Core Web Vitals SEO Workshop - improve your performance [pdf]

Peter Mead

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

The Old Oak - Press Kit - Cannes Film Festival 2023

Pascal Fintoni

Recently uploaded (20)

ThinkNow 2024 Consumer Financial Wellness Report

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

SMM Cheap - No. 1 SMM panel in the world

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

Playlist and Paint Event with Sony Music U

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

From Likes to Leads - Navigating 2024 Marketing Challenges with B2B & B2C Inf...

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

10 Videos Any Business Can Make Right Now! - Shelly Nathan

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

SEO as the Backbone of Digital Marketing

Digital Strategy Master Class - Andrew Rupert

Is AI-Generated Content the Future of Content Creation?

Core Web Vitals SEO Workshop - improve your performance [pdf]

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

The Old Oak - Press Kit - Cannes Film Festival 2023