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1. Introduction to Adidas
Cloud Computing
Adidas has successfully embraced cloud computing to revolutionize its
operations and improve overall efficiency. Through strategic cloud
adoption, they have enhanced agility, scalability, and security in their IT
infrastructure.
by Adarsh K

2. Benefits of adopting cloud computing
in the fashion industry
Cost-Efficiency
Cloud computing has allowed
Adidas to reduce upfront
investment in hardware,
lowering costs significantly.
Global Accessibility
The cloud has enabled global
access to data and
applications, promoting
cross-border collaborations
and partnerships.
Enhanced Innovation
Cloud technology has
facilitated rapid innovation in
product design and
development, keeping
Adidas ahead in the fashion
industry.

3. Implementation of cloud computing
at Adidas
1 Cloud Migration
Strategy
Adidas meticulously
planned and executed
the migration of its on-
premises infrastructure
to the cloud, ensuring
minimal disruption.
2 Training and
Upskilling
The workforce
underwent
comprehensive training
to effectively utilize
cloud-based tools and
resources.
3 Partnership with
AWS
Adidas collaborated with
AWS to leverage their
expertise in deploying
and managing cloud
environments.

4. Case study: How cloud computing
improved supply chain management
at Adidas
1
Inventory
Optimization
The cloud-based system
enabled real-time inventory
tracking and demand
forecasting, leading to
optimized stock levels.
2
Supplier
Collaboration
Cloud tools facilitated
seamless communication
and collaboration with
suppliers, streamlining the
supply chain process.
3
Data Analytics
Cloud data analytics
provided valuable insights,
enabling proactive decision-
making in supply chain
management.

5. Case study: Enhancing customer
experience through cloud-based
applications
Personalized
Recommendations
Cloud applications enabled
Adidas to offer
personalized product
recommendations based
on customer preferences
and behavior.
Seamless
Omnichannel
Experience
The cloud facilitated
integrated retail
experiences across online
and offline channels,
enhancing customer
satisfaction.
Real-time Customer
Support
Cloud-based platforms
enhanced real-time
customer support,
providing swift resolutions
and improving brand
loyalty.

6. Challenges faced during the
transition to cloud computing
1 Data Security Concerns
Adidas encountered initial
apprehensions regarding data
security in the cloud environment
and had to address these effectively.
2 Cultural Shift
The transition required a cultural shift
within the organization, necessitating
change management initiatives and
internal communication.

7. Lessons learned from Adidas' cloud
computing journey
1
Strategic Planning
Adidas' success underscores the importance of
meticulous planning and strategic alignment in
cloud initiatives.
2
Continuous Innovation
Constant innovation and adaptation have been
pivotal in Adidas' sustained value creation
through cloud technology.

8. How Adidas implemented for
Database in AWS
Database Migration Adidas migrated its
databases to AWS,
leveraging its high-
performance
database
management
services.
AWS Aurora AWS Aurora
provided a scalable,
secure, and cost-
effective solution
for Adidas' database
management
needs.

9. Conclusion: The future of cloud
computing in the fashion industry
1 Innovation Acceleration
The fashion industry is poised to witness acceleration in innovation through cloud-
based technologies.
2 Enhanced Sustainability
Cloud computing will drive sustainability initiatives, promoting eco-friendly practices
in manufacturing and supply chain management.
3 Market Disruption
Cloud adoption is expected to bring about industry disruption, leading to new
business models and customer experiences.