Presentation on MTR foods for college competition for MBA students.

1. UNLEASHING THE FLAVOURFUL JOURNEY –
EXPLORING THE SUCCESS STORY OF MTR FOODS
BY,
S.PRABHA,
22PMS084,
II - MBA - B,
THANTHAI HANS ROEVER COLLEGE (AUTONOMOUS),
(2022-2024).

2. THE MTR STORY
 Brand Name - MTR Foods
 Founded By - Maiya Family
Parameshwara Maiya,
Ganappayya Maiya &
Yagnanarayana Maiya
 Origin - Bangalore
 Year - 1924
 Industry - Food Industry

3. MILESTONES
1924
• Ganapayya Maiya’s Brahmin Coffee
House near Lalbaugh.
1950
• Lovers of authentic food get a new
destination: the Mavalli Tiffin Room!
1960
• Mavalli Tiffin Room, now near
Lalbaugh Front Gate.
1976
• MTR pioneers packaged foods in
India with its Instant Rava Idli Mix.
1983
• MTR products at Bangalore’s Nilgiri’s
and Vijaya Bakery.
1984
• Karnataka , TN & AP get a taste of
MTR’s packaged food mixes.
1991
• MTR starts a new production plant
for packaged foods.
1994
• MTR Pickles delight taste-buds like
never before.
1996
• A fully automatic vermicelli plant
commissioned.
1997
• Incorporation of MTR Foods (turns
into a full powered enterprise).

4. MILESTONES
2000
• A new range of Ready-to-Eat dishes for
a new generation of food-lovers.
2001
• MTR enters freezers and the hearts of
children with ice creams.
2002
• MTR’s quality gets recognized with ISO
9002 & HACCP Certification.
2003
• MTR introduces efficient software (SAP,
ERP’s) for managing the organization.
2004
• MTR targets busy housewives with a
wide choice in frozen products.
2006
•MTR makes an international entry into
Japan, China & Hongkong.
2007
•MTR takes a scandinavian turn and taken
over by Norway based company Orkla.
2008
•MTR introduces a whole new range of
beverage products.
2010
•MTR expands its presence across the nation
(Relaunch of MTR as a pan Indian brand).

5. MTR TODAY
 Company Name - Mavalli Tiffin Rooms (MTR)
 Type - Family Restaurant
 Headquarters - Bengaluru, Karnataka, India
 Owner - Maiyya Family
 Industry - Food
 No. of Locations - 17
 Area Served – Bengaluru, Mysore, Udupi, Dubai,
Singapore, London, Kuala Lumpur
 Products & Services – Pure Vegetarian South
Indian Food
 Headed By - Hemamalini Maiya, Vikram Maiya,
and Arvind Maiya

6. MTR TODAY
 Company Name - MTR Foods Pvt Ltd.
 Type - Joint-Stock Company
 Headquarters - Bengaluru, Karnataka, India
 Owner - Orkla Group
 Company Size - up to 5000 Employees
 Financial report - FY21 – FY22
 Revenue / turnover is Over INR 500 Crores
 Net worth has increased by 4.63 %
 EBITDA has decreased by -11.04 %
 Total assets has increased by 4.18 %
 Liabilities has increased by 178.63 %
 CEO & Board Member - Sanjay Sharma (LinkedIn Profile)

7. MTR TODAY
 Industry - Manufacturer
 Food Products &
 Beverages Services
 Products - Beverages, Mixes, Snacks, Masala
Powders, Sweet Mixes, 3-Minutes Breakfast,
Breakfast Mixes, Soups, Ready-to-Eat products, Single
Serves, Drinks, Ready-to-Cook products, Pure Spices,
Meal Mixes, Sweets, Pickles
 No. of Signature Outlets - 2 NAMMA MTR
 K.R. Road &
 Rajaji Nagar

8. MTR – MARKETING STRATEGIES AND
REASONS BEHIND ITS SUCCESS
Delivery of Instant Food Products
History of Premium Quality
Ingredients
Maintenance of Hygienic
Atmosphere
Expansion of the Domestic
Presence
The Export Market
The MTR Super Shops
Implementation of 4Ps - Product,
Place, Price and Promotion
Nominal Costs & Easily Affordable
Online Presence
Technology Absorption
Less Distribution Costs
Incentive of 20% Extra Product
Sampling activity
3-minutes Breakfast Campaign
Advertising Campaigns
Collaboration with Celebrity Chefs
ISO 9002 Certification for Quality
Innovation of New Products

9. GLOBAL FOOT PRINT