Units 8 12

Welcome back to
Lauren Gilmore Education
Hair Extensions Online Courses | Units 8-12

Hair Extensions Online Courses
Units 8-12
● Unit 8: Hair Care Instructions.
● Unit 9: Salon Forms.
● Unit 10: Building Your Online
Presence.
● Unit 11: How to Build a Strong
Client Base.
● Unit 12: Do’s and Don’ts.
Summary
Questions &
Answers
Assessment

Unit 8: Hair Care Instructions | Aftercare and Maintenance
Aftercare and Maintenance
Please read page 39 of your Training Manual.
Jot down any questions you need clarification and we will
address these in this Units Summary.

Unit 9: Salon Forms and How Much to Charge for Hair Extensions
Services
Salon Forms and how much to charge clients for Hair Extensions.
Please see pages 37-41 of your Training Manual.
Jot down any questions you need clarification and we will address these in this
Units Summary.

Unit 10: Building Your Online Presence: Establishing your website

Unit 10: Building Your Online Presence: Establishing your website
Building Your Online Presence :
Establishing your website
Its advisable to obtain a website for your Hair Extensions Services. The website may be just a 1 paged static site to begin with
as a representation for your business and outlining the different methods you offer which includes your prices, your location
and contact details.
Tips and Tricks to market your website
Its all very well having a website, however, if you do not shout about it then no one will see it. The fastest way to be seen and
obtain a good positioning is by GOOGLE ADWORDS. Running Google Ads should be for a minimum of 6 weeks for good
exposure. As you can imagine this works out very expensive.
The next effective way for exposure is social media. There are 3 main platforms being Instagram (showcase your work),
Facebook (launch new products) and Twitter (short announcements), LinkedIn (corporate). Instagram is best used for Hair
Extensions Services as posting pics of finished installs are most effective here. Mention your website at every opportunity
in a story you post.
Tips and Tricks to Building Your Online Presence :
Establishing your website
You could also keep promoting your Hair Extensions services by posting details of the methods you offer and really promote
how unique you are compared to others offering the same services as yourself.

Unit 11: How to Build a Strong Client Base:
Tips and Tricks

How to build a strong Client Base
The main way to do this is by always doing a good install. Word of mouth is the good old fashion way in building and
keeping a good client base. Clients will then recommend you to their friends. If you are a complete beginner with zero
clients, offer a big discount for your first few clients. Take lots of pictures of your install and post onto your socials. Offer
monthly competitions. Most importantly, post onto your socials daily. Be sure to include snippets about your services and
consistently post regularly.
Tips and Tricks
Posting once or twice a month not recommended. Posting daily is very effective. Offering your available dates for
bookings also helps as it gives potential students more options to choose and this pushes potential clients to progress to
the next stage from ‘Just Browsing’.
Tips and Tricks

Tips and Tricks continued…
Gaining new clients is a big challenge for any start-up business. You strive desperately to get your name out there
and attract new leads with expensive marketing, branding and advertising.
But your job isn’t done when the sale is made – it’s only just beginning. For long-term business success you need
positive client retention rates, genuine brand loyalty and customers who sing your praises from the rooftops. You
need to impress, charm and delight every person who walks through your door.
How do you achieve this? With brilliant client relationship management. Good client relationship management helps to
generate ongoing business, client retention and brand reputation.
Relationship marketing is when you build awesome relationships with clients as part of your core sales strategy. When done
well it leads to positive word of mouth referrals, brand loyalty, and free promotion.
Tips and Tricks continued…

Marketing Strategies
Build a Marketing Strategy
Have a Brand Strategy: So what exactly is a Brand Strategy? It is to achieve specific objectives to create a highly
successful brand, every company needs a brand strategy, To put it simply, a brand strategy could be defined as your
company’s long-term development plan, and it is affected by all parts of your business.
The creation of a brand strategy is one of the most fundamental steps needed to define the foundation of your brand. In
drawing this up, certain factors need to be considered. This includes your company, the target audience, the services you
offer, as we as your existing competition. These factors not only help to create a relevant brand, but also one that offers
excellent services that meet the specific desires of the end user.
Clearly Outline Your Objectives
When drawing up a strategy, you will first need to determine your company’s goals. Asking the following questions will help
you to understand exactly what your brand needs to achieve.
• What does your company hope to benefit from your brand?
• What perception and knowledge do you want others to have about the services you offer?
Clearly Outline Your Objectives
Predicting future difficulties and barriers is essential when drawing up with a brand strategy. Brand barriers also referred to
as ‘market conditions’ and can hinder the growth and success of any service you offer; thus, a careful analysis is critical to
every business.

Social Media Marketing

How To Increase Your Customer Base Using Social Media & Blogging:
Social media plays an important role for your business. Your brand needs be present in all the social media namely
Facebook, Google Plus and LinkedIn.
Get more comments on social media especially on Instagram
Instagram is all about photos and videos is it? Yes, you are right but we don’t have to forget some of the hashtags which are
very much viral and data-driven which are optimized for the search engine as well. Few of those are mentioned as under:
#MarketingMonday, #TransformationTuesday, #WellnessWednesday , #ThrowbackThursday, #FridayFun, #SocialSaturday,
#SundayFunday.
However, when we talk about business all you need to use is influencers marketing tips where you need to create an
appealing image which plays a dual role 1. User interest and 2. Business promotion.
Share organic Instagram posts to engagement from your followers. It creates positive feedback. More people will
leave comments on your photos and videos.
When it comes to Branding, we are very much aware that Instagram is all about the post and not about the goods and
services.

The New Age of Marketing

With the increasing popularity of the Internet and, more recently, smartphones, many options now exist for advertisers
to reach a global audience using digital media marketing methods such as cell phone apps, Google, Facebook, Twitter,
LinkedIn, YouTube, QR codes, gamification, and proximity marketing.
All of these options have resulted in fragmented new-age marketing. Some characteristics of fragmented new-age
marketing are as follows:
This new marketing suits small brands with much smaller budgets targeted directly to customers in a global
marketplace. Thus, it enables small companies and start ups with smaller budgets to achieve a global reach.
New-age marketing is data-driven and more centred on driving specific calls to action. Also, new-age marketing is about
engagement, unlike mass media marketing, which involves interruption.

Unit 12: Do’s and Don'ts
Do’s of buying and wearing hair extensions?
Do consider why your client is considering having hair extensions. Hair Extensions are not just for adding length or
volume. Wear them to experiment with different styles.
Consider your lifestyle: Generally there are three different types of hair extensions,”
1. “The entry level is clip-ins.” Those are most popular with beginners since they’re so user-friendly.
2. The second option is tape extensions. The third choice is keratin. If you do a lot of hot yoga, the tape is not a
good option—the keratin is a better. If you want to change your colour often, opt for the tape because the
keratin is in there a long time.
Don’ts of buying and wearing hair extensions?
1. Don’t incorrectly colour match. Get the right colour match. Being off even by a shade is a dead giveaway
that you’re wearing extensions. The most accurate way is to colour match with the ends of your locks, not the
roots, and go with the colour that’s the most prominent in your natural hair.
2. Non-virgin hair means it’s been processed—either dyed or treated to change its texture—so it’s also not ideal,
since it’s more damaged.
3. Remy extensions are the highest quality. They’re the closest to your real hair, so they’ll hold styles and texture
the same way and won’t shed as much as the cheaper options.

Do’s and Don’ts of buying and wearing hair extensions?
1. Extensions does not damage hair if applied correctly:
When people say extensions damage your hair, that’s because they were not professionally removed.
2. Maintenance:
You must ensure client maintains their hair extensions within the time frames specified, by ensuring they sign the
maintenance agreement at the end of their install this covers your back as well as theirs.
3. Weight:
Another way to avoid damage is making sure they’re not too heavy. You must be careful about this because if it weighs
down your client’s hair too much, eventually their hair will shed. Nothing will stop that, and eventually it will be too much
for their hair and it will break.
4. Fall outs:
Extensions should never fall out, and they shouldn’t cause pain either. Your client shouldn’t be able to feel them at all.
Unit 12: Do’s and Don’ts continued…

1) SUMMARY: QUESTIONS and ANSWERS IF ANY.
Please let us know of any questions you may have.
2) End of these units Assessment will be sent separately.

Congratulations you have completed your Online Hair Extensions Course!

Units 8 12

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