Uniqlo (brochure study)

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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.

A recent presentation we created looking at how we start thinking about creating brand elements (logo types, colour palettes etc.) for an industry or sector. We don't work in fashion, I tend to focus on manufacturing, technology and defence but it is our belief that the challenges, and solutions, companies face while nuanced are universal. This presentation was our demonstration that despite not knowing chiffon from Chantilly lace the steps, process and analysis can be used to generate insights and observations and ask the questions that help inform brand design and strategy.

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