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Keyword Research
Keyword Research

• The difference between ʻexactʼ,
  ʻphrase and ʻbroadʼ match data
Keyword Research

• The difference between ʻexactʼ,
  ʻphrase and ʻbroadʼ match data

• Why we use broad match data as a
  default for SEO Traffic
Keyword Research

• The difference between ʻexactʼ,
  ʻphrase and ʻbroadʼ match data

• Why we use broad match data as a
  default for SEO Traffic

• How to use the match type settings
  in Market Samurai as a crystal ball
Keyword Research

Exact
Match
Keyword Research

    Exact
    Match people are searching
•   How many
    for the exact term ʻtrout fishingʼ
    and then visiting the top ranked
    website.
Keyword Research

Phrase
Match
Keyword Research

Phrase
Match many people are searching for a
• How
    phrase containing the words ʻtrout
    fishingʼ in this word order. For example:
Keyword Research

Phrase
Match many people are searching for a
• How
    phrase containing the words ʻtrout
    fishingʼ in this word order. For example:
    •   ʻtrout fishingʼ OR
Keyword Research

Phrase
Match many people are searching for a
• How
    phrase containing the words ʻtrout
    fishingʼ in this word order. For example:
    •   ʻtrout fishingʼ OR
    •   ʻtrout fishing tipsʼ OR
Keyword Research

Phrase
Match many people are searching for a
• How
    phrase containing the words ʻtrout
    fishingʼ in this word order. For example:
    •   ʻtrout fishingʼ OR
    •   ʻtrout fishing tipsʼ OR
    •   ʻrods for trout fishingʼ OR
Keyword Research

Phrase
Match many people are searching for a
• How
    phrase containing the words ʻtrout
    fishingʼ in this word order. For example:
    •   ʻtrout fishingʼ OR
    •   ʻtrout fishing tipsʼ OR
    •   ʻrods for trout fishingʼ OR
    •   ʻNew Zealand trout fishing vacationsʼ OR
Keyword Research

Phrase
Match many people are searching for a
• How
    phrase containing the words ʻtrout
    fishingʼ in this word order. For example:
    •   ʻtrout fishingʼ OR
    •   ʻtrout fishing tipsʼ OR
    •   ʻrods for trout fishingʼ OR
    •   ʻNew Zealand trout fishing vacationsʼ OR
    •   many other variations
Keyword Research

Broad Match
Keyword Research

Broad Match
 • How many people are searching for a
   phrase containing the words ʻtroutʼ and
   ʻfishingʼ in any word order. For example:
Keyword Research

Broad Match
 • How many people are searching for a
   phrase containing the words ʻtroutʼ and
   ʻfishingʼ in any word order. For example:
  •   ʻtrout fishingʼ OR
Keyword Research

Broad Match
 • How many people are searching for a
   phrase containing the words ʻtroutʼ and
   ʻfishingʼ in any word order. For example:
  •   ʻtrout fishingʼ OR
  •   ʻtrout fishing tipsʼ OR
Keyword Research

Broad Match
 • How many people are searching for a
   phrase containing the words ʻtroutʼ and
   ʻfishingʼ in any word order. For example:
  •   ʻtrout fishingʼ OR
  •   ʻtrout fishing tipsʼ OR
  •   ʻfly fishing for troutʼ OR
Keyword Research

Broad Match
 • How many people are searching for a
   phrase containing the words ʻtroutʼ and
   ʻfishingʼ in any word order. For example:
  •   ʻtrout fishingʼ OR
  •   ʻtrout fishing tipsʼ OR
  •   ʻfly fishing for troutʼ OR
  •   ʻfishing for trout from a boatʼ OR
Keyword Research

Broad Match
 • How many people are searching for a
   phrase containing the words ʻtroutʼ and
   ʻfishingʼ in any word order. For example:
  •   ʻtrout fishingʼ OR
  •   ʻtrout fishing tipsʼ OR
  •   ʻfly fishing for troutʼ OR
  •   ʻfishing for trout from a boatʼ OR
  •   many other variations
Keyword Research
Keyword Research
Keyword Research




Content
Analysis...
Keyword Research




Content
Analysis...
Link Network
Analysis...
Keyword Research




Content
Analysis...
Link Network
Analysis...
RANK: 2364
Keyword Research
Keyword Research
Keyword Research
Keyword Research

            Website #1
Keyword Research

            Website #1




            Website #2
Keyword Research

            Website #1




            Website #2
Keyword Research

                  Website #1




                  Website #2

Content
Analysis...
Keyword Research

                 Website #1




                 Website #2

Content
Analysis...
Link Network
Analysis...
Keyword Research

                 Website #1




                 Website #2

Content
Analysis...
Link Network
Analysis...
RANK: 263
Keyword Research
Keyword Research
Keyword Research

  Exact
 Match
Rankings
Keyword Research

  Exact
 Match
Rankings
Keyword Research

  Exact         Phrase
 Match          Match
Rankings       Rankings
Keyword Research

  Exact         Phrase
 Match          Match
Rankings       Rankings
Keyword Research

  Exact         Phrase     Broad
 Match          Match      Match
Rankings       Rankings   Rankings
Keyword Research


              Short   Medium   Long
              Term     Term    Term
Keyword Research

Exact Match = short term traffic
potential                          Short   Medium   Long
                                   Term     Term    Term
Keyword Research

Exact Match = short term traffic
potential                            Short   Medium   Long
                                     Term     Term    Term
Phrase Match = medium term traffic
potential
Keyword Research

Exact Match = short term traffic
potential                            Short   Medium   Long
                                     Term     Term    Term
Phrase Match = medium term traffic
potential
Broad Match = long term traffic
potential
Keyword Research
Keyword Research

Exact Match
Keyword Research

Exact Match

 trout fishing
Keyword Research

Exact Match     Phrase Match

 trout fishing
Keyword Research

Exact Match      Phrase Match

 trout fishing   trout fishing
Keyword Research

Exact Match      Phrase Match

 trout fishing   trout fishing
                trout fishing tips
Keyword Research

Exact Match      Phrase Match

 trout fishing   trout fishing
                trout fishing tips
                ...
Keyword Research

Exact Match      Phrase Match       Broad Match

 trout fishing   trout fishing
                trout fishing tips
                ...
Keyword Research

Exact Match      Phrase Match         Broad Match

 trout fishing   trout fishing        trout fishing
                trout fishing tips
                ...
Keyword Research

Exact Match      Phrase Match         Broad Match

 trout fishing   trout fishing        trout fishing
                trout fishing tips   trout fishing tips
                ...
Keyword Research

Exact Match      Phrase Match         Broad Match

 trout fishing   trout fishing        trout fishing
                trout fishing tips   trout fishing tips
                ...                 rods for trout fishing
Keyword Research

Exact Match      Phrase Match         Broad Match

 trout fishing   trout fishing        trout fishing
                trout fishing tips   trout fishing tips
                ...                 rods for trout fishing
                                    fishing lures for trout
Keyword Research

Exact Match      Phrase Match         Broad Match

 trout fishing   trout fishing        trout fishing
                trout fishing tips   trout fishing tips
                ...                 rods for trout fishing
                                    fishing lures for trout
                                    fly fishing for trout
Keyword Research

Exact Match      Phrase Match         Broad Match

 trout fishing   trout fishing        trout fishing
                trout fishing tips   trout fishing tips
                ...                 rods for trout fishing
                                    fishing lures for trout
                                    fly fishing for trout
                                    ...
Keyword Research

Exact Match      Phrase Match         Broad Match

 trout fishing   trout fishing        trout fishing
                trout fishing tips   trout fishing tips
                ...                 rods for trout fishing
                                    fishing lures for trout
                                    fly fishing for trout
                                    ...
Keyword Research

Exact Match      Phrase Match         Broad Match

 trout fishing   trout fishing        trout fishing
                trout fishing tips   trout fishing tips
                ...                 rods for trout fishing
                                    fishing lures for trout
                                    fly fishing for trout
                                    ...

Short term
Keyword Research

Exact Match      Phrase Match         Broad Match

 trout fishing   trout fishing        trout fishing
                trout fishing tips   trout fishing tips
                ...                 rods for trout fishing
                                    fishing lures for trout
                                    fly fishing for trout
                                    ...

Short term        Medium term
Keyword Research

Exact Match      Phrase Match         Broad Match

 trout fishing   trout fishing        trout fishing
                trout fishing tips   trout fishing tips
                ...                 rods for trout fishing
                                    fishing lures for trout
                                    fly fishing for trout
                                    ...

Short term        Medium term          Long term

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Understanding Match Type Data