Understanding business and environment

1. LEARNING OUTCOME 2:
UNDERSTAND BUSINESS
ENVIRONMENT &
BUSINESS IDEAS

2. Business Environment and Market
•The study of the business environment in
a particular location has far reaching and
long-term effects on a small or micro
enterprise’s viability.

3. •Business ideas and opportunities are partly
shaped or determined by the business
location.

4. The business environment consists of
both the tangible and intangible factors

5. Natural and Physical Environment
•physical location of a business’ store.
•natural and man-made structures that may
enhance the beauty of the location