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DEMOGRAFI FEBER.SE
    Teknikblocket, juni 2009
KÖN & ÅLDER
KÖN & ÅLDER
          Kön
                                                      Medelåldern är 28 år
                         8%

                         7%

                Män      6%
                97%
                         5%

                         4%

                         3%

                         2%

                         1%

                         0%
                              15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40
Kvinnor
  3%
                                                             Ålder i %
INKOMST & SYSSELSÄTTNING
INKOMST & SYSSELSÄTTNING
                         Sysselsättning                                Medelinkomsten är 21 244 kr
                                                 40%
Heltidsarbetande


Deltidsarbetande                                 30%


 Egen företagare
                                                 20%
     Studerande


      Pensionär                                  10%


     Arbetar inte
                                                 0%
                    0%   15%   30%   45%   60%         0-11   12-14   15-19   20-24   25-29   30-34   35-39   40-44   45-49   50 -


                                                                      Inkomst per månad i tusentals kronor
TYP
TYP
     Vad äter de oftast?                        Vart hänger de helst?                       Vart reser de helst?

                                                                                               Stranden
                                                            Soffan/balkongen                     17%
  Take away                                                       74%
     18%                                                                                                    Storstad
                                                                                                              39%

                     Hemlagat
                       69%
På restaurang
     13%
                                                                                            Upplevelser
                                                                                               44%

                                Stureplan, Avenyn
                                       6%


                                                                        Förorten/betongen
                                                    Södermalm, Möllan          3%
                                                          17%
VARUMÄRKEN
VARUMÄRKEN
                Vilken bank föredrar du?               Vilket telefonmärke föredrar du?        Vilken operatör föredrar du?
                                                                                                                                     Halebop
                           SEB
                                                                                                                                       5%
                           15%                                                                                    Telenor
                                                                                                                   11%
                  Annan                                                                Apple
                   12%                                       Nokia                     55%
 ICA-banken                                                  10%                                   Telia
     2%                                    Swedbank                                                41%
Skandiabanken                                36%
     4%                                                                                                                          Tele2
                                                                                                                                 23%


                  Nordea                                    Sony Ericsson
                   18%                                          27%
                                                                                                            Tre
                                                                                                           12%

                                                                                                                           Glocalnet
                                                                                    Samsung                            Annan 1%
                           Handelsbanken                                    Annan      1%                                   7%
                               13%                                           2%           LG
                                                                                    HTC   1%
                                                                                    4%
VARUMÄRKEN
VARUMÄRKEN
    Mac eller PC?                        Spelkonsoll

                  Mac
                  63%

                                 Playstation
                                                        Xbox
                                    36%
                                                        26%




Stationär PC                              Wii    Spelar inte
                     PC-laptop
    20%                                  17%       21%
                       16%




               Netbook
                 1%
BOENDE & UTBILDNING
BOENDE & UTBILDNING
             Var bor du?                           Högsta formella utbildning?
                                                 Grundskola
                                                    9%
              Stor-Stockholm
                    30%

                                                                              Gymnasium
                                  Stor-Malmö                                     41%
                                     12%

Annan mindre ort
     21%                         Stor-Göteborg
                                      8%
                                                      Högskola eller universitet
                                                               43%
                   Annan större ord
                        28%
                                                                                          Annan högre utbildning
                                                                                                  7%
KÖPVANOR
KÖPVANOR
         Kronor på kläder per månad                      Kronor på teknik per månad   Hur ofta handlar du på nätet?

                       0 - 1000 kr
                           68%
                                                                     0 - 1000 kr                  Varje månad
                                                                         58%                          76%




                                             4000 -
                                              4%

                                        3000 - 4000 kr
                                             3%
     4000 -            1000 - 2000 kr                                                                              Aldrig
                                                                    1000 - 2000 kr
       2%                  22%                                                                                      12%
                                                                        25%
3000 - 4000 kr
     2%                                      2000 - 3000 kr
      2000 - 3000 kr                             10%
                                                                                           Varje vecka
           6%                                                                                  7%      Varje dag
                                                                                                          5%
INTRESSERAD AV ATT ANNONSERA?
  Ring Dejan, 073 500 93 94 eller maila på dejan@tailsweep.se

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Undersökning Teknik 2009

  • 1. DEMOGRAFI FEBER.SE Teknikblocket, juni 2009
  • 3. KÖN & ÅLDER Kön Medelåldern är 28 år 8% 7% Män 6% 97% 5% 4% 3% 2% 1% 0% 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Kvinnor 3% Ålder i %
  • 5. INKOMST & SYSSELSÄTTNING Sysselsättning Medelinkomsten är 21 244 kr 40% Heltidsarbetande Deltidsarbetande 30% Egen företagare 20% Studerande Pensionär 10% Arbetar inte 0% 0% 15% 30% 45% 60% 0-11 12-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50 - Inkomst per månad i tusentals kronor
  • 6. TYP
  • 7. TYP Vad äter de oftast? Vart hänger de helst? Vart reser de helst? Stranden Soffan/balkongen 17% Take away 74% 18% Storstad 39% Hemlagat 69% På restaurang 13% Upplevelser 44% Stureplan, Avenyn 6% Förorten/betongen Södermalm, Möllan 3% 17%
  • 9. VARUMÄRKEN Vilken bank föredrar du? Vilket telefonmärke föredrar du? Vilken operatör föredrar du? Halebop SEB 5% 15% Telenor 11% Annan Apple 12% Nokia 55% ICA-banken 10% Telia 2% Swedbank 41% Skandiabanken 36% 4% Tele2 23% Nordea Sony Ericsson 18% 27% Tre 12% Glocalnet Samsung Annan 1% Handelsbanken Annan 1% 7% 13% 2% LG HTC 1% 4%
  • 11. VARUMÄRKEN Mac eller PC? Spelkonsoll Mac 63% Playstation Xbox 36% 26% Stationär PC Wii Spelar inte PC-laptop 20% 17% 21% 16% Netbook 1%
  • 13. BOENDE & UTBILDNING Var bor du? Högsta formella utbildning? Grundskola 9% Stor-Stockholm 30% Gymnasium Stor-Malmö 41% 12% Annan mindre ort 21% Stor-Göteborg 8% Högskola eller universitet 43% Annan större ord 28% Annan högre utbildning 7%
  • 15. KÖPVANOR Kronor på kläder per månad Kronor på teknik per månad Hur ofta handlar du på nätet? 0 - 1000 kr 68% 0 - 1000 kr Varje månad 58% 76% 4000 - 4% 3000 - 4000 kr 3% 4000 - 1000 - 2000 kr Aldrig 1000 - 2000 kr 2% 22% 12% 25% 3000 - 4000 kr 2% 2000 - 3000 kr 2000 - 3000 kr 10% Varje vecka 6% 7% Varje dag 5%
  • 16. INTRESSERAD AV ATT ANNONSERA? Ring Dejan, 073 500 93 94 eller maila på dejan@tailsweep.se

Editor's Notes