1. “Affordable and Equitable Life Insurance”

2. The Umanian Life Insurance Company Seal
comprises of a padlock embedded within a ruby red
crystal. The lock symbolizes the company’s never
ending efforts to provide security to its consumers;
creating a safe and dependable partner in life for all
people. The ruby red crystal symbolizes the strong
desire of the company to put forward and achieve its
goals, all the while maintaining consumer security as
its main priority.

3. Company Location-Vicinity Map
The company Main Office shall be located in 801 TRP Building,
G. Puyat Street Corner Quezon Boulevard, Quiapo Manila.

4. Company Location 1st Floor Lobby

5. Company Location 2nd Floor Atrium

6. Management Profile
A. Proponents
The proponents in this study resolved to meet and formulate this company in
order to fulfill the requirements for the collegiate subject of (Feasibility Study)
and in order to provide an affordable and reliable option for the people. They
are all 4rth Year Students, all of whom are taking up the course of Bachelor of
Science In Business Administration, Majoring in Financial Management in the
University of Manila. These proponents shall consist the Board of Directors and
the Executive Committee.
Proponents Address Contact
Number
% of Stock
Owned
Mecina, Meciel M. 4460 Block 8 Sawata Dagat-dagatan
Maypajo Caloocan City
09232298586 10%
Solo, Cely C. 1A Magsaysay St. Tondo Manila 09997671516 10%
Sarreal, Glenalyn A. 21 Sampaguita St., Brgy. A. Samson,
Quezon City
09308922188 10%
Campos, Jezil B. 25 1st Ave. Bagumbayan Taguig City 09215460854 10%

7. Management Profile
B. Management
Management is the act of directing and controlling a large
group of people for the purpose of coordinating and
harmonizing the group towards accomplishing a goal beyond
the scope of individual effort. Management encompasses the
deployment and manipulation of human resources, financial
resources, technological resources, and natural resources.
Management also refers to the person or people who perform
the act of management. The officers of the business, as
assigned by the board of directors, comprise the main
management body of the Umanian Life Insurance Company.

8. Management Profile
Officers of the
Business
Qualifications
CEO Must hold a Ph.D.
Must be an experienced business leader, business manager and business
consultant
Must have an entrepreneurial spirit and a bias for action
Must maintain an attitude of openness and flexibility, and have a consistent
sense of urgency
Vice-President for
Finance
Preferably have a masters degree in Accounting and is a CPA
Must know how to control large amounts of money
Vice-President for
Marketing
Preferably have a masters degree in Advertising
Must have ample experience in dealing with the media
Vice-President for
Personnel &
Management
Preferably have a masters degree in Human Resource Management
Must know how to assert oneself and deal with personnel problems
Must be very good with associating with both employees and clients
Vice-President for
Technical Facilities
Preferably have a masters in engineering and must be a licensed Engineer
Must be confident and know how to keep work efficiency
Vice-President for
Legal Affairs
Preferably have a masters degree in Law and is a member of the Bar
Must be legally competent and must be aware of all current issues, especially
those pertaining to the company

9. Financial Statements

10. Competition
The following companies are considered as
business competition:
 Malayan Insurance Company Incorporated
 Insular Life Incorporated
 Phil-Am Life Incorporated
 SunLife Company Incorporated
 Standard Insurance Company Incorporated

11. Places, Products, Prices and Promotions

13. Place
 METRO MANILA BRANCHES
1. Alabang, Muntinlupa
2. Balintawak, Kalookan City
3. Binondo, Manila
4. Cubao, Quezon City
5. Makati City
6. Marikina City
7. Paco, Manila
8. Quezon Avenue, Quezon City

14. Products
Malayan's Personal Accident Insurance Policies
provide monetary compensation for expenses or
loss of income brought about by death or bodily
injury arising from an accident.
Each of Malayan's accident policies has been
designed to provide the following basic benefits:
 Accidental Death and Dismemberment
 Weekly Indemnity – Accident: This benefit is optional
and is intended to restore part of the loss of income of
the insured during disability caused by an accident.
 Medical Reimbursement: This benefit is optional except
when it is included in the basic coverage. It reimburses
the insured for actual medical expenses for injuries
sustained as a result of a covered accident.

15. Products
 The Rajah Personal Accident Insurance
The Rajah is an accident insurance plan that provides
the insured with 24-hour, year-round protection
worldwide. It guarantees full insurance benefits for
accidental death and dismemberment, full schedule of
benefits for permanent disablement or dismemberment,
indemnity for accidental loss incurred during air travel,
protection against loss of income and medical expenses,
murder or unprovoked assault or both. Plus, the insured
gets a renewal bonus. Upon annual renewal of the policy,
the original sum is increased by 5% each year up to five
consecutive years for the first P100,000, whether a claim is
presented or not.

16. Products
 Family Plan
This plan extends accident insurance protection
to the insured and the immediate members of his
family. Considered as immediate members of your
family are: If the insured is single, his parents (not over
60) and his unmarried sisters and brothers (ages 1 to
19); If the insured is married, his spouse (not over 60)
and unmarried children (ages 1 to 19).

17. Products
 Travel master Insurance
Travel Master provides the insured with the most
comprehensive protection against accidents, sickness and
other travel related problems. With just one call to any of
the emergency service centers worldwide, he will be
provided with immediate assistance for emergency medical
evaluation, and even language interpreter services. He will
also be protected against delays or loss of baggage.This
policy is ideal for the frequent traveler. Coverages include
Accidental Death, Dismemberment and/or Disablement,
Medical Reimbursement, Hospital Expenses (Sickness),
Strikes and Aircraft Skyjacking, Baggage Delay Benefit and
Loss of Baggage. Plus, worldwide travel assistance through
the AEA International SOS Assistance Philippines, Inc.

19. Place
Metro Manila and GA Sales
HEAD OFFICE
INSULAR LIFE CORPORATE CENTRE
Insular Life Corporate Centre Insular Life Drive,
Filinvest Corporate City
1781 Alabang, Muntinlupa CityTel: (632) 582-1818
METRO NORTH
Metro North Regional Office
G/F, Crispina Bldg. 1589 Quezon Avenue, QCTel: 426-9734
Quezon Avenue District Sales Office
G/F, Crispina Bldg. 1589 Quezon Avenue, QCTel: 926-1357, 410-5117/5118, 426-9744, 926-
1355, 929-5166 Fax: 926-1355
Caloocan District Office
Insular Life Bldg.,
462 EDSA near Boni Serrano St., Kalookan CityTel: 367-6990, 362-4720, 361-8612
Fax: 367-6991
Greenhills District Office
4/F Quadstar Bldg., 80 Ortigas Ave., Greenhills San JuanTel: 705-1611, 726-9922, 721-6908
Fax: 721-6904

20. Place
METRO CENTRAL
Metro Central Regional Office 3/F Insular Life Bldg.
6781 Ayala Avenue, Makati CityTel: 878-1818 local 5617, 5618, 5132
Fax: 817-2549
Chinatown Office7/F, Cu Unjieng Center,
Dasmariñas cor. Quintin Paredes Sts.
Binondo, ManilaTel: 243-8415, 241-5472
Fax: 247-0865, 241-5439
Binondo District Sales Office7/F, Cu Unjieng Center,
Dasmariñas cor. Quintin Paredes Sts.
Binondo, ManilaTel: 247-7244, 247-7042
New Escolta District Sales Office7/F, Cu Unjieng Center,
Dasmariñas cor. Quintin Paredes Sts.
Binondo, ManilaTel: 241-5471
Manila Central OfficeUnit G2, G/F Marc 2000 Tower 1973
Taft Avenue cor San Andres St.
Malate ManilaTel: 525-7539, 525-2937, 536-5608, 522-7539
Fax: 536-9049Malate District Sales OfficeUnit G2, G/F Marc 2000 Tower 1973
Taft Avenue cor San Andres St.
Malate ManilaTel: 526-2137
Makati Central Office2/F Insular Life Bldg.,
6781 Ayala Avenue, Makati CityTel: 812-2683, 878-1818 local 4061, 4099, 5064, 4066
Fax: 894-3638, 818-2362
Buendia Central Office2/F Insular Life Bldg.,
6781 Ayala Avenue, Makati CityTel: 819-3776 Fax: 840-4044
Legaspi Village District Sales Office2/F Insular Life Bldg.,
6781 Ayala Avenue, Makati CityTel: 817-9757 Fax:

21. Products
I-Shield is an affordable and simple issue accident insurance plan that ensures
you are provided with the necessary cover on your life or limbs in case of accidents. The
plan also ensures your family is left with an amount to cover expenses in case something
happens to the insured due to natural causes.
Consider the advantages of I-Shield:
 Easy on the budget
At P8.00 per day, you and your family are covered against any lost income brought about
by the insured's accident.
*For Plan 300
 Extensive accident coverage
I-Shield provides benefits for hospital, ICU confinement, as well as surgery that may
result from an accident.
 Supplemental income protection
Should the insured's demise be due to a non-accident related event, a lump sum benefit
will still be given to the beneficiaries to fund any immediate need.
 Easy to avail
I-Shield is a simple issue product. There is no need to submit any documents or undergo
any medical check to avail of the plan.

22. Products
Ang I-Assure Sulit ay nagbibigay ng lifetime protection sa halagang abot
kaya. Ito ay handog ng pinakamalaki at pinakamatatag na Filipino life
insurance company, Insular Life. Sa I-Assure Sulit, makasisiguro kang nasa
mabuting kamay ang kinabukasan ng iyong pamilya.
Alamin ang maaaring idulot ng I-Assure Sulit:
 Sulit sa bulsa
Sa halagang P35 kada araw*, protektado ang pamilya mo anuman ang
mangyari sa iyo.
*Para sa face amount na P300,000, age 30.
 Sulit sa proteksyon
Sa I-Assure Sulit, lifetime ang proteksyon mo. Wala ka nang aalahanin
pa dahil alam mong may nakalaan na pondo para sa iyong mga mahal sa buhay
anuman ang mangyari sa iyo.
 Sulit at maaasahan
Ang I-Assure Sulit ay produkto ng Insular Life, ang pinakamalaking
Filipino life insurance company na may 100 taong paninilbihan sa pamilyang
Pilipino. Patuloy nitong pinangangalagaan ang pinansyal na seguridad ng
bawat Pilipino.

24. Place
 Sun Life of Canada (Philippines), Inc.
12/F, Tower 2, Enterprise Center
6766 Ayala Avenue Corner Paseo de Roxas Makati City, Philippines
Tel. No. (632) 886-6188 (Trunk Line)
Fax No. (632) 849-9686 (Marketing)
 Sun Life Asset Management Company, Inc.
15/F, Tower 2, Enterprise Center
6766 Ayala Avenue Corner Paseo de Roxas Makati City, Philippines
Tel. No. (632) 886-6188 (Trunk Line)
Fax No. (632) 849-9744/849-9758
 Sun Life Financial Plans, Inc.
12/F, Tower 2, Enterprise Center
6766 Ayala Avenue Corner Paseo de Roxas Makati City, Philippines
Tel. No. (632) 886-6188 (Trunk Line)
 Customer Care Center, Sun Link (Call Center)
10th Flr., The Enterprise Center Tower 2,
6766 Ayala Avenue cor. Paseo de Roxas, Makati City
Tel. No. (632) 849-9888

25. Place
 Sun Life Financial Store Binondo
G/F Sun Life Financial Center Binondo, Dasmarinas corner Quintin Paredes Sts. Binondo, Manila
Tel. No. (632) 247-9454
Fax No. (632) 247-9426
 Sun Life Financial Store Cebu
G/F Innove Plaza Building Panay Rd. cor. Samar Loop Cebu Business Park, Cebu City 6000
Tel. No. (032) 415-8540
Fax No. (032) 415-8564
 Sun Life Financial Store Greenhills
G/F E Square Building 416 Ortigas Ave., San Juan, Metro Manila
Tel No. (632) 719-3997
 Sun Life Financial Store Makati
Ground Flr, BA Lepanto Bldg.
8747 Paseo de Roxas, Makati City
Tel No. (632) 813-7229
 Sun Life Financial Store Quezon City
G/F Orcel II Building
1611 Quezon Ave, Quezon City
Tel. No. (632) 448-6515

26. Products
Sun Life Philippines has a wide range of variable life
insurance plans designed to meet both your insurance
and investment needs. All our plans offer financial
protection, but, depending on your needs you can
choose a plan that either allows you to invest in
selected global equities, choose where your premium
payments will be invested depending on your risk
appetite, and allows our investment professionals to
maximize growth potential for your money.

27. Products
 Sun FlexiLink
The Sun FlexLink is a peso-denominated variable life
insurance plan that provides financial protection PLUS the
flexibility to choose where your premium payments will be
invested. Our top-notch investment professionals will
carefully invest a portion of the premiums you pay – so you
get the best out of your hard-earned peso.
 Sun FlexiLink1
Sun FlexiLink1 is a single pay peso denominated variable
life insurance plan that provides financial protection PLUS
the flexibility to choose where your premium will be
invested. Our top-notch investment professionals will
carefully invest a portion of the premium you pay – so you
get the best out of your hard-earned peso.

28. Products
 Sun MaxiLink Prime
The Sun MaxiLink Prime is a peso denominated variable
life insurance plan that provides financial protection PLUS
a potential source of savings that can fund future needs like
retirement income through its investment earnings. There
are 5 funds to choose from where your premium payments
will be invested in. These funds are managed actively and
prudently by our top-notch investment professionals. Sun
MaxiLink Prime is payable for at least 10 years*
* The premium paying period is not guaranteed. You may be
required to pay additional premiums after 10 years if the
fund value is insufficient to pay charges.

29. Products
 Sun MaxiLink Bright
Sun MaxiLink Bright is a peso denominated variable life
insurance plan that provides financial protection PLUS a
potential source of savings. It enhances your money's
growth potential to fund future needs like education
through its investment earnings. There are 5 funds to
choose from where your premium payments will be
invested in. These funds are managed actively and
prudently by our top-notch investment professionals. Sun
MaxiLink Bright is payable for at least 5 years*
* The premium paying period is not guaranteed. You may
be required to pay additional premiums after 5 years if the
fund value is insufficient to pay charges.

31. Place
 Metro Manila
 Alabang
 Alabang Regional Office
G/F Philam Life Bldg, Acacia Road, Madrigal Business Park, 1702
Muntinlupa City
Tel Nos.: 807-4343; 807-4366; 807-4323 (Fax)
 Caloocan
 Caloocan Automated Insurance Center
8/F Orange Bldg, 328 Edsa Monumento, Caloocan City, Metro Manila 1400
Tel Nos.: 367-5701 to 03 (telefax)
 Makati
 Makati Regional Office
2/F, Gammon Center Building, 126 Leviste Street, Salcedo Village, Makati City
Tel Nos.: 754-4055; 754-4056; 754-4052 (Fax)
 Manila
 UN Regional Office
UN Business Center, 1st Flr., Philam Life Bldlg, UN Ave, Ermita, Manila
Tel Nos.: 526-9228; 526-9258; 526-9253; 526-9503 (Telefax)

32. Place
 Binondo Automated Insurance Center
G/F Paramount Bldg, 434 Quintin Paredes St., Binondo, Manila 1006
Tel Nos.: 245-3620 local 236-237 (Fax); 241-3490
 Quezon City
 Cubao Regional Office
2/F Philam Life Bldg, Aurora Blvd cor Araneta Ave, 1111 Cubao Quezon
City
Tel Nos: 423-6000; 423-6233 (Fax)
 Rizal
 Antipolo Automated Insurance Center
2/F Megathon Bldg, Circumferential Rd, Antipolo City, Rizal 1906
Tel Nos.: 650-7069; 650-0514 (Fax)
 San Juan
 Greenhills Automated Insurance Center
G/F VAG Bldg., Ortigas Avenue Extension, San Juan, Metro Manila 1500

33. Products
Guardian Life Insurance
Guardian provides maximum insurance protection for you and your
family.
You can add benefits to your Guardian to make it more comprehensive
(i.e. optional Accident, Disability, and Hospitalization benefits).
There is a Guardian designed to meet your needs:
 Guardian 1 provides basic protection for 1 year and can be renewed up
to age 84
 Guardian 5 provides you with protection for 5 years by paying level
premiums
 Guardian 10 provides you with protection for 10 years by paying level
premiums
 Guardian 65 provides you with protection up to age 65
 Guardian Home provides protection for your family’s mortgage

35. Place
Metro Manila Branches
 Alabang4/F JJACCIS Bldg., Acacia Ave.Madrigal Business
ParkAlabang, Muntinlupa CityTel.No.: 772-6573 to 75Fax
No.: 772-3720Jeffrey Joseph R. BobadillaVice-
President/Branch Head
 Head Office (formerly Ayala Branch)31/F Petron Mega
Plaza, Sen Gil Puyat Ave., Makati CityTel.No.: 988-
6388Joel Victor K. Delas AlasSenior Assistant Vice-
President/Branch Head
 BinondoUnit 1503, World Trade Exchange Building215
Juan Luna Street, Binondo, ManilaTel.No.: 241-1255/ 241-
3481/ 241-3483Fax No.: 241-8081Alex S. SantiagoVice-
President/Branch Head
 Caloocan3/F Security Bank Bldg., 266 Rizal Ave. Ext.Grace
Park, Caloocan CityTel.No.: 365-0856/ 365-0830/ 365-
0836Fax. No. 323-9783Romulo M. ManucomSenior
Assistant Vice-President/Branch Head

36. Place
 Manila 4/F Standard Insurance Tower999 P.Gil cor. Agoncillo St.
Ermita, ManilaTel.No.: 400-7777 loc. 164/172/194/185Direct: (02) 522-
4472/ 404-3875Telefax: (02) 525-6731Elia B. AkolVice-
President/Branch Head
 MakatiSecurity Bank Building6776 Ayale Ave., Makati CityTel.No.:
891-1041 / 812-4417/ 891-1012/ 810-9441Telefax: 891-1042/ 840-5621/ 810-
9441Severo L. Santillana Jr.Senior Vice-President/Branch Head
 Ortigas2/F Hyatt Center, Brgy. Wack-WackOrtigas Ave., Mandaluyong
CityTel.No.: 724-4026/ 722-7011/ 724-4025/ 727-4992Telefax: trunkline
loc. 108Fax No.: 727-4991Antonio B. EspejoSenior Vice-
President/Branch Head
 West AvenueUnit 201 West Life Bldg. 107 B West Ave., Quezon
CityTel.No.: 415-3772 to 73/ 373-5193/ 371-2016Telefax: 374-1640Antonio
L. CastilloVice-President/Branch Head

37. Products
Personal Accident
Personal Accident Insurance can ease the family's financial and emotional
burdens by providing monetary benefits at a time when finances are greatly
strained because of an accident. Depending on your requirements, we have the
ideal coverage that best fits your needs
 Unlimited Personal Accident Insurance(For Individuals)
It provides benefits/indemnity in cases of losses to the person which
arises out of an accident UPA Insurance affords basic protection for the income
of the Insured
 Group Unlimited Personal Accident
A Group Insurance that covers an employee/member of a group for a
whole year. It covers the said employee/member against injuries sustained 24
hours a day, 365 days a year at home, in the office or at play, anywhere in the
world. The plan indemnifies on death or dismemberment directly and
proximately caused by violent, accidental, external visible means.

38. Products
 Special Student Accident Insurance (SSAI)
A group insurance that covers students inside and outside the school
premises from whole year, inclusive of summer vacation. It covers the student
against injuries sustained 24 hours a day, at home, in school or at play,
anywhere in the world. The plan indemnifies on death or dismemberment
directly and proximately caused by violent, accidental, external or visible
means.
 Travel Accident Insurance
Covers death, dismemberment or bodily injuries caused by an accident
while insured is traveling during the period disclosed on the policy. It
indemnifies the full principal sum for accidental death or dismemberment.
With medical reimbursement of 10% of the principal sum stated in the
schedule.
 Total Standard Take One, Take All
Insures you and your family or a maximum of six (6) family members for
P100,000 each against death and permanent disablement exclusive of medical
reimbursement due to accident.

39. Competition’s Promotion
The competition employs the following promotional
methods in disseminating information about their
company and products:
 Inter-Group Advertising
 Television Commercials
 Corporate Proposal Meetings
 Seminars in Job Fairs and Business Symposia.
 Billboards
 Individual and Small-scale Advertising

40. “What we can offer”

41. Life Plans
The Umanian Life Insurance Company proudly
offer the following policies for the perusal of our
clients:
 CashBackProtect
 LifeTimeLink
 FlexiPlans

42. CashBackProtect
This product provides a twofold plan that consists of:
 An anticipated endowment policy which allows you to
quickly acquire a lump sum of your investments, ideal
for meeting milestone expenses like a child’s marriage,
expenses for a child’s higher education or purchase of
an asset.
 Standard life assurance inclusive of critical illness
hospitalization benefit, ICU benefit, surgical
allowance benefit and, Death and Maturity benefit.

43. CashBackProtect
CashBackProtect offers a modest Face
amount of 100,000-300,000 pesos upon
maturity. Plan duration can be 5 or 10 years.
A monthly premium of 2800 shall be
charged and 96% of all payments tendered
shall be released upon request for lumpsum
at anytime; after which, the plan shall be
terminated.

44. LifeTimeLink
This product is a plan that is market linked whole life
insurance which offers the following:
 Standard life assurance inclusive of critical illness
hospitalization benefit, ICU benefit, surgical allowance
benefit and, Death and Maturity benefit.
 Increase the value of your policy anytime by adding
premium additions called top-up premiums as you
desire. Plus, you have the option to avail of protection
against accidental death, dismemberment or disablement.
 Control over where the your broker invests your money.
This allows you to allow growth for your money and still
stay secured.

45. LifeTimeLink
The price of the life time link is payable in
ten (10) years. It provides lifetime insurance
protection and cash payouts. The payouts,
equal to 3% of the face amount, will be given
starting at the end of the 3rd year and every 3
years thereafter for life. Standard premiums (of
a client at age 30)are 3500 pesos monthly with
the option of paying for top-up premiums at
any amount, anytime! Face amount reaches
150,000 pesos up.

46. FlexiPlans
This is a term life insurance that shows
its flexibility through its various add-ons
and its capability to evolve into the
company’s other plans. This plan initially
offers:
 Standard term life protection covering final
expenditure benefit (funeral and burial)

47. FlexiPlans
FlexiPlans payment options come in many forms.
There are annual payments, quarterly payments or
monthly payments. Standard Flexiplan rates for 5 years
terms are only 600 per month. Add-on prices increase
this premium to either SilverFlexiPlan 800 (with
hospitalization allowance and post-hospitalization
benefit), GoldFlexiPlan (with full hospitalization
benefit including ICU benefit) 999, or
PlatinumFlexiPlan 2000 (with full hospitalization
benefit including ICU and death benefit paid to
beneficiaries.)

48. Advantages
 Missed premium payment?
The Umanian Life Insurance company has
provisions that allow a grace period (31 days or more),
during which the policy lapses. However, the
LifeTimeLink plan provides certain benefits such as
cash dividend values which can be collected in cash, or
used to continue insurance coverage limited in either
amount or duration.

49. Advantages
 Expired FlexiPlan insurance?
The Umanian Life Insurance Company offers a
renewable term life insurance, allowing you to
continue your policy for another term without having
to take another medical examination. Though the
premium for the renewed term would be increased
based on your age at the time the policy is renewed,
availing of the term life insurance renewal still allows
you an assured and happy lifestyle.

50. “Spreading the word”

51. Promotion
The Umanian Life Insurance Company has
selected various promotion techniques in order to
“spread the word”, so to speak, of the options and
advantages of the Filipino people upon availing our
plans:
 Pamphlet Distribution Network
 Group Discussion / Seminar
 Direct Selling Method

52. Pamphlet Distribution Network
The pamphlet shall contain the aims of the
company along with the Company profile. It shall also
contain the various life plans available with attractive
explanations and price brackets. These pamphlets
shall be distributed throughout Luzon, providing an
effective means of promotion throughout a wide area.

53. Group Discussions / Seminars
The company shall hold group discussions and
corporate seminars through corporate contacts, job
fairs and corporate symposia. These shall target large
private businesses, small-scale businesses, schools and
other various organizations. These discussions shall
acquaint the masses on the principles and goals of the
company, and explain the various plans and packages
available to both large and small scale consumers. This
shall also provide the prospect of recruiting
commission-based sales agents to fuel the individual
scale opportunities and promotion through direct
selling.

54. Direct Selling Method
This is a individual-scale promotion method
wherein the recruited sales agent uses his/her own
business and personal contacts in order to sell
individual packages of the company’s products and
propagate information of about the company through
their contact’s contacts and so on, creating a network
of individuals who are well informed of the company’s
plans and advantages.

56. UMANIAN LIFE
INSURANCE COMPANY
COMPETITOR COMPANIES
The Umanian
Insurance Company
envisions itself to be
an industrial
institution that
upholds integrity,
embodies trust and
performs with
empathy and
compassion
throughout all of its
endeavors.
Vision SunLife: To be an international
leader in protection and wealth
management.
Philam Life: “To be the preferred
provider of financial security for all
Filipinos.”
Standard: “The Insurance Standard”
Malayan: MALAYAN EQUALS
INSURANCE
Insular Life: We are Insular Life, the
pioneering and largest Filipino life
insurance company. We enable our
professional, customer-oriented
employee and agency force to render
service of the highest quality.

57. UMANIAN LIFE INSURANCE
COMPANY
COMPETITOR COMPANIES
Our company’s mission
is to provide competent
quality insurance
products through
equitable programs,
well-though out
partnerships and
useful, trustworthy life
insurance plans in
order empower our
clients to fulfill their
dreams and live a full,
happy life.
Mission Sunlife: To help customers achieve lifetime
financial security.
Philam Life: committed to provide excellent
service to identify and meet the financial needs
of the Filipino people.
Standard: Standard Insurance Co., Inc. is
committed to continuously improve the quality
of service to the insuring public by raising the
standard of competency and professionalism,
and through integrity.
Malayan: Malayan guarantees to provide its
policyholders the best non-life insurance
protection and fair and prompt settlement of
valid claims at all times.
Insular Life: Our mission is to provide a full-
range of high-value insurance products and
other financial services that empower families
to fulfill their dreams, thus helping build a
stronger Philippines.

58. UMANIAN LIFE
INSURANCE COMPANY
COMPETITOR COMPANIES
As a life insurance
company, UIC does not
simply intend to offer life
insurance to our
clients—instead, we aim
to better their lives and
futures through plans
that will last. Also, in our
mission to make your life
better; we aim to ease
clientele life choices by
offering trustworthy life
plans; we aim to uphold
Filipino values in lieu
with our own core values
of integrity, obligation
and compassion; we aim
to provide unique quality
service that is both
affordable and expedient
to all our clients.
Goals Sunlife: To provide sound financial solutions for our
customers and always work with their interests in
mind. And to deliver value to the customers and
shareholders we serve and to the communities in which
we operate.
Philam Life: To put forth “The Power of WE”
Standard: To instill a quality culture that promotes the
values of professionalism, integrity, discipline,
teamwork and productivity. To maintain profitability
and other financial targets and sustain competitiveness
of the company in the non-life insurance business. To
consistently give our customers value for their money.
To recruit and retain competent people committed to
perform at their best in delivering quality service to our
customers. To promote employees' continuous
professional and personal development.
Malayan: To work with passion for excellence, sense of
urgency, Professional discipline, teamwork and loyalty
for our customers.
Insular Life: We optimize stakeholder value by
pursuing strategic opportunities, and by achieving
sustained growth through dynamic marketing, prudent

60. 4P’s UMANIAN
LIFE
SUNLIFE PHILAM
LIFE
STANDARD MALAYAN INSULAR
LIFE
Product Life
insurance
with
coverage
from
150,000 to
1,000,000
pesos
Life
insurance
with
coverage
from
500,000
to
1,000,000
pesos
Life
insurance
with
coverage
from
300,000
to
5,000,00
0 pesos
Personal
Accident
Insurance
with
coverage
from
100,000 to
1,000,000
pesos
Personal
Accident
Insurance
with
coverage
from
100,000 to
5,000,000
pesos
Life
insurance
with
coverage
from
300,000 to
3,000,000
pesos
Price Prices
range from
150,000 to
500,000
pesos
Prices
range
from
150,000
to
1,000,000
pesos
Prices
range
from
150,000
to
1,000,000
pesos
Prices range
from 150,000
to 3,000,000
pesos
Prices range
from
150,000 to
5,000,000
pesos
Prices range
from
150,000 to
1,000,000
pesos

61. 4P’s UMANIAN
LIFE
SUNLIFE PHILAM
LIFE
STANDARD MALAYAN INSULAR
LIFE
Place 801 TRP
Building, G.
Puyat
Street
Corner
Quezon
Boulevard,
Quiapo
Manila.
12/F, Tower
2,
Enterprise
Center
6766 Ayala
Avenue
Corner
Paseo de
Roxas
Makati City,
Philippines
G/F Philam
Life Bldg,
Acacia
Road,
Madrigal
Business
Park, 1702
Muntinlupa
City
31/F Petron
Mega Plaza,
Sen Gil
Puyat Ave.,
Makati City
Alabang,
Muntinlupa
Insular Life
Corporate
Centre
Insular Life
Drive,
Filinvest
Corporate
City
Promotion •Pamphlet
Distribution
Network
•Group
Discussion /
Seminar
•Direct
Selling
Method
•Inter-Group
Advertising
•Television
Commercials
•Corporate
Proposal
Meetings
•Seminars in
Job Fairs and
Business
Symposia.
•Individual
and Small-
scale
Advertising
•Inter-Group
Advertising
•Television
Commercials
•Corporate
Proposal
Meetings
•Seminars in
Job Fairs and
Business
Symposia.
•Billboards
•Individual
and Small-
scale
Advertising
•Seminars in Job
Fairs and Business
Symposia.
•Individual and
Small-scale
Advertising
•Inter-Group
Advertising
•Corporate
Proposal
Meetings
•Seminars in Job
Fairs and
Business
Symposia.
•Inter-Group
Advertising
•Television
Commercials
•Corporate
Proposal
Meetings
•Seminars in Job
Fairs and
Business
Symposia.
•Billboards