This document provides tips and strategies for using Twitter search to gain insights in various areas such as brand monitoring, customer opportunities, journalism, content creation, blogging, contests and more. It recommends searching by keyword, location, user, and other filters to find relevant conversations, questions, news, photos and more. The goal is to be first in discovering opportunities, content, breaking news and answering customer questions.

1. FOR POWER USERS
#TechPhx @scottcowley

2. Scott Cowley
•PhD student (ASU)
•Digital marketing researcher
•SEO consultant
scottcowley.com
@scottcowley
linkedin.com/in/scottcowley
contact:
swcowley@gmail.com

3. Samsung borrows
tweets from the
iPhone 5 line

4. 1.6 billion
search queries
per day

5. Twitter Search kills
Google:
Current events
Humor
Local
Events
Trends
People

6. What people are writing about
vs
What people are talking about

7. Twitter Search =
Credibility

8. Link

9. Tweetdeck = Real-time updating columns
http://bit.ly/oldtd

10. Strategic Brand Monitoring
Goal: Capture any conversations about our
company or products.
Remember misspellings (look at your website analytics for ideas)
Use minus signs to filter out noise, irrelevancy, and retweets
Create a dedicated column for questions people are asking about your brand
zagg OR zaggdaily OR invisibleshield OR invisishield –warbyparker –RT
zagg OR zaggdaily ?
Mcdonalds near:tempe within:15mi

11. Customer Opportunities
Goal: Capture all opportunities for business.
“Can anyone
recommend a
Literal “Just chipped
Categorical a tooth. :(”
good dentist?”
near:tempe within:15mi dentist?
near:tempe within:15mi chipped tooth OR toothache OR “new in town”
OR “just moved here”

12. Journalism
Goal: Be first to hear accurate news.
Anticipate breaking news by keyword(s)
Anticipate breaking news by person or website
Anticipate “reactionary words” used by normal people
loughner sentenced years near:tucson within:30mi
“acquired by” million techcrunch.com –rt
“this is huge” filter:links

13. Fact: Some breaking
news is a little more
“breaking” than others.
(Aggregate the
“newsbreakers”)
from:@breakingnews OR from:@cnnbrk OR
from:@wsjbreakingnews OR from:@bbcnews_ticker

14. Follow local
Newsbreakers
near:phoenix within:15mi petraeus
Lucasfilm disney near:phoenix within:15mi (niche-specific)

15. Photos
Goal: Find the best photos for stories
haboob near:tempe within:15mi yfrog.com OR twitpic.com OR
pic.twitter.com OR lockerz.com OR instagr.am

16. Consumption
Goal: Be the first to find cool content.
What do people tweet when they find the coolest content?
Filter down by content type using destination URLs (images vs video)
“posted today” OR “posted yesterday” amazing OR hilarious youtube.com

17. Creation
Use Top Tweets for content creation ideas
(especially in “boring” industries)

18. Blogging
Search for great questions by keyword
Search for guest blogging opportunities
iphone 5 ? –filter:links
“looking for writers” OR “accepting guest bloggers”

19. Contests
Don’t look for contests you can’t win.
Think low competition.
Think local.
Think multiple prizes.
near:phoenix within:15mi contest OR giveaway
Wordpress.com OR blogger.com “low entries”
“DM us your address” OR “DM me your address” OR “weekly contest”

20. Or just play dirty.
“first person to reply” OR “people to tweet” OR “first person to tweet”
"first 5 people to" OR "first 10 people to" OR "first five people to" OR "first
ten people to“
“first correct answer wins”
Downsides:
Requires speed and a “shoot first” mentality
Winning contests you don’t qualify for
Winning things you don’t want

21. Link

22. Link

23. Link

24. Scott Cowley
•PhD student (ASU)
•Digital marketing researcher
•SEO consultant
scottcowley.com
@scottcowley
linkedin.com/in/scottcowley
contact:
swcowley@gmail.com