This document provides an overview of the key elements found on a Twitter profile and timeline. It discusses the core components like the number of tweets, followers, and accounts followed. It also explains how conversations take place across timelines and common phrases/icons used on Twitter. The document concludes with examples of popular Twitter accounts and brand profiles, and it shares case studies on how companies like Cadbury and VW used Twitter advertising to engage audiences and drive business goals.

1. #beginnersguide

2. Understanding elements of a twitter timeline
Tweets of all the accounts I follow
are loaded chronologically
Number of Number of
tweets by me people /
since I joined accounts that
twitter follow me.
Celebrities
Number of tend to have
people / the highest
accounts that I number of
follow followers This is the
timeline
page for a
user’s (in
this case
me) twitter
account

3. Elements of my timeline
Recommendations
to get me to follow
more accounts /
people
Popular topics /
hashtags that are
currently being used
by multiple accounts
right now

4. Elements of a tweet – possible actions
Twitter account
from which the
tweet has been
posted
Clickable URL
leading to full
article

5. Elements of a tweet – possible actions
Expanded
Image with the
beginning of the
article
“Reply” automatically
populates the account
ids to reply to

6. What happens when you retweet?

7. How do I know I am reading a re-tweet (RT)
Since Star Movies
India, who I am
following, has re-tweeted
this, I see it on my timeline

8. How does a conversation take place on twitter
– across user timelines
Tab under which I can see
all the times someone has
used my username
(mentiuons) in either a
reply or re-tweet.
I can also see who are my
recent new followers 1. First
tweet
2. My “reply”
3. Barkha Dutt’s
“reply” to me
These tweets are grouped together as a conversation that
I can view on my Connect tab

9. Must-know phrases / icons of twitter
Buttons you’ll see on various websites to around twitter:
When you want to When you want Tags, identifiers to
“tweet” the tweets from this create trends on To write to the
headline + URL of account / person to twitter account / person
the article you’re appear on your e.g. #sandy
reading timeline , #libya

10. #BRANDPROFILE
#ELEMENTS

11. Branding elements on the Twitter profile page
for advertisers
Choose a profile header that is 1252px x 626px for optimal
display across all devices.

12. #EXAMPLES

13. World’s most popular “twitterati”

14. Indian twitterati

15. Currently the most popular brand account
Source: socialbakers.com

16. Example of an Indian brand account

17. #ADVERTISING
#CASESTUDIES

18. Promoted Products
Promote
d
Account
Promote
d Tweet

19. Cadbury @wispa
•Promoted Trend increases positive
mentions of chocolate bar #WispaGold
1,800% and drives 25% engagement rate
for “Retweet for Sweets” promotion
Full case study at : https://business.twitter.com/en/optimize/case-
studies/cadbury/

20. VW @VW_es
• To market the Polo model, @VW_es needed to engage the
vehicle’s target audience: digital natives who spend most of their
time online and demand new, unique kinds of brand experiences
• In partnership with its creative agency, DDB, @VW_es Polo
created a campaign around an online game called Polowers (a
mash-up of Polo and “followers”) which people could play using
Twitter to be entered to win a Polo. To create awareness for the
contest with younger consumers, @VW_es used Promoted
Tweets in timelines and search targeted to both desktop and
mobile.
The #polowers campaign exceeded expectations
and reached 10% of Twitter’s users in Spain.
@VW_es drove over 150,000 Tweets in the
eight hours of the contest. The brand also
increased its follower base by 50% with the
overall campaign and its Promoted Account
campaign.
Full case study at : https://business.twitter.com/en/optimize/case-studies/vw/

21. #THANKYOU