As part of a GRI Instructor Audition that I am doing for the Missouri Association of REALTORS®, I put together a short 20 minute presentation how to effectively use Twitter for real estate. Huge thanks to Brian Copeland and Lesley Lambert for allowing me to highjack screenshots of their Twitter profiles to show how to use it well! For more information, e-mail me jessica@getpaul.com.

1. Tweeting It Right
Using Twitter for Real Estate
Presented By
JESSICA HICKOK, GRI
a.k.a. @SugarCube

2. 1 out of 4

4. Short, sweet & engaging
in 140 characters

5. Short, sweet & engaging
in 140 characters
or less.

7. Call me for all your real estate needs!
Just listed! 123 Main
3BR/2BA $199,900!
I had a turkey sandwich for lunch!
I can help you buy a home!
I’m a realtor and can help
you find your next home!
My cat wants you to buy your
next home thru me!

8. Start by filling out your profile.
This is where you tell people you are a REALTOR®

12. Speak the language.
Make conversation and know your #hashtags.

15. #

17. Search: #sgf

18. #hashtags are searchable!

20. The stinkier the foreclosure, the better it pays off for
an investor buyer. The one I just saw is a winner.
Oops. My sign is a little lopsided.
<insert twitpic of crazy crooked yard sign>
Inman News says “cease the moment”
<insert link to important real estate article on Inman News>
Sitting at an open house on 123 Main Street until
4pm, will someone please bring me a Diet Coke?
“Rockin’ Ribs” is this Saturday night in #sgf,
I have 2 extra tix, anyone want to go with us?

22. Make yourself Google-able.

23. It’s free.

24. Please don’t under estimate
this method of
communication
and social media.

25. Do you know Seth Godin?

26. Meeting Seth Godin, November 2007

27. 5 years ago, who would’ve thought that
YouTube
would be the 2nd largest
search engine today?

28. http://search.twitter.com
I wonder where this will be in 5 years.

29. Tweeting It Right
Using Twitter for Real Estate
Presented By
JESSICA HICKOK, GRI
a.k.a. @SugarCube