SlideShare a Scribd company logo
CADBURYS EYEBROW
ADVERT
What is the advert?
https://www.youtube.com/watch?v=TVblWq3tD
wY
What is the form?
● standalone
● surreal
● humour
What persuasive technique does the
advert employ?
It is not a very persuasive advert the point is
merely to suggest that eating cadbury’s
chocolate helps you have a good time
It is a memorable advert which means people
will be able to associate the advert with the
product.
How does this relate to Maslow’s Hierarchy?
We feel that the advert is in
the “Self-Actualisation’’ as it is
not a necessity in everyday
life.
It is a luxury item as it is not
something you need to
survive.
Who is it aimed at?
Demographics:
- We feel it shouldnt really have a distinct
class
- The advert is also aimed towards the
younger audience as the
Socio-Economic Class:
- There is also no Socio-Economic Class as
cadburys is an iconic brand.
Psychographics: Geo-Demographics:
OVERALL REVIEW OF THE ADVERT
The advert catches people's attention because
of its spontaneous sketch and its humorous
appeal.
OLD SPICE
COMMERCIAL
What is the Advert?
https://www.youtube.com/watch?v=ow
GykVbfgUE
The form of the advert is humorous, persuasive
and direct address…
There is a jingle at the end which is quite
catchy.
About the advert
There are many persuasive techniques that are
used during the advert which are;
● The Boat
● The Tickets/Diamonds
● The Confidence of the product
Persuasive Techniques
Maslow’s Hierarchy
The advert fits into the top two brackets of
Maslow’s Hierarchy because it is very
spontaneous how the theme of the advert
keeps changing making it creative and
spontaneous and how confident the advert is
with its product… OLD SPICE
The Target Audience
The target audience is MEN. It is a men's
deodorant and the advert constantly refers to
saying ‘your man’ also targeting women who
are in relationships which branches out to a lot
more people offering the product the chance to
be more attractive to both sexes of women and
men. Age between 25-60, after 60 we all know!
Continued
Due to the fact it is a deodorant in some ways it
basically applies to all men who use deodorant
which is hopefully every man… ;) The advert
displays lots of images of expensive things;
boats, diamonds horses all things that would
cost a lot of money… therefore could be aimed
at higher socioeconomic groups, anyone from
working class upwards.
Overall Review
Due to the pace of the advert and the direct
address it automatically grabs the audience's
attention which is beneficial to the product. It is
funny and very persuasive and therefore keeps
people thinking about the advert and therefore
the product which can lead people to buying it.

More Related Content

Similar to Tv advert analysis

The Hero's Journey in Barcelone. Demo guide 30 october 2013
The Hero's Journey in Barcelone. Demo guide 30 october 2013The Hero's Journey in Barcelone. Demo guide 30 october 2013
The Hero's Journey in Barcelone. Demo guide 30 october 2013
Peter de Kuster
 
The Hero's Journey in Barcelone. Demo guide 30 october 2013
The Hero's Journey in Barcelone. Demo guide 30 october 2013The Hero's Journey in Barcelone. Demo guide 30 october 2013
The Hero's Journey in Barcelone. Demo guide 30 october 2013
Peter de Kuster
 
The Hero's Journey in Barcelone. Demo guide 30 october 2013
The Hero's Journey in Barcelone. Demo guide 30 october 2013The Hero's Journey in Barcelone. Demo guide 30 october 2013
The Hero's Journey in Barcelone. Demo guide 30 october 2013
Peter de Kuster
 
The Hero's Journey in Barcelone. Demo guide 30 october 2013
The Hero's Journey in Barcelone. Demo guide 30 october 2013The Hero's Journey in Barcelone. Demo guide 30 october 2013
The Hero's Journey in Barcelone. Demo guide 30 october 2013
Peter de Kuster
 
The Hero's Journey in Barcelone
The Hero's Journey in Barcelone The Hero's Journey in Barcelone
The Hero's Journey in Barcelone
Peter de Kuster
 
The Hero's Journey in Barcelone. Demo guide 30 october 2013
The Hero's Journey in Barcelone. Demo guide 30 october 2013The Hero's Journey in Barcelone. Demo guide 30 october 2013
The Hero's Journey in Barcelone. Demo guide 30 october 2013
Peter de Kuster
 
Module 4 your marketing strategy
Module 4 your marketing strategy Module 4 your marketing strategy
Module 4 your marketing strategy
caniceconsulting
 
Analysis of magazine ads
Analysis of magazine adsAnalysis of magazine ads
Analysis of magazine ads
SeantheSheep
 
Lush presentation - Kayla Gross
Lush presentation - Kayla GrossLush presentation - Kayla Gross
Lush presentation - Kayla Gross
kaylagross
 
My advert proposal
My advert proposalMy advert proposal
My advert proposal
PaulinaAnnabella
 
Branding 101 - Youth Employment Services – 2019
Branding 101 - Youth Employment Services – 2019Branding 101 - Youth Employment Services – 2019
Branding 101 - Youth Employment Services – 2019
Ryan Tyler Thomas
 
HOW TO CREATE GREAT BRAND SOLUTIONS!
HOW TO CREATE GREAT BRAND SOLUTIONS!HOW TO CREATE GREAT BRAND SOLUTIONS!
HOW TO CREATE GREAT BRAND SOLUTIONS!
Tannistho Ghosh
 
Lush Presentation, ADV 420 Final
Lush Presentation, ADV 420 FinalLush Presentation, ADV 420 Final
Lush Presentation, ADV 420 Final
kaylagross
 
My advert proposal
My advert proposalMy advert proposal
My advert proposal
PaulinaAnnabella
 
Advertising campaign plan
Advertising campaign planAdvertising campaign plan
Advertising campaign plan
kayleighkee
 
My advert proposal
My advert proposalMy advert proposal
My advert proposal
PaulinaAnnabella
 
Spikes Asia Creativity Festival 2013 - Insights and Inspirations
Spikes Asia Creativity Festival 2013 - Insights and InspirationsSpikes Asia Creativity Festival 2013 - Insights and Inspirations
Spikes Asia Creativity Festival 2013 - Insights and Inspirations
Elva Wu
 
BrandingHopeBuildingS2LThroughNon-TraditionalMarketing
BrandingHopeBuildingS2LThroughNon-TraditionalMarketingBrandingHopeBuildingS2LThroughNon-TraditionalMarketing
BrandingHopeBuildingS2LThroughNon-TraditionalMarketing
Zachary Stucki
 
Brand social (Sep17) - Summary
Brand social (Sep17) - SummaryBrand social (Sep17) - Summary
Brand social (Sep17) - Summary
Creative Social
 

Similar to Tv advert analysis (19)

The Hero's Journey in Barcelone. Demo guide 30 october 2013
The Hero's Journey in Barcelone. Demo guide 30 october 2013The Hero's Journey in Barcelone. Demo guide 30 october 2013
The Hero's Journey in Barcelone. Demo guide 30 october 2013
 
The Hero's Journey in Barcelone. Demo guide 30 october 2013
The Hero's Journey in Barcelone. Demo guide 30 october 2013The Hero's Journey in Barcelone. Demo guide 30 october 2013
The Hero's Journey in Barcelone. Demo guide 30 october 2013
 
The Hero's Journey in Barcelone. Demo guide 30 october 2013
The Hero's Journey in Barcelone. Demo guide 30 october 2013The Hero's Journey in Barcelone. Demo guide 30 october 2013
The Hero's Journey in Barcelone. Demo guide 30 october 2013
 
The Hero's Journey in Barcelone. Demo guide 30 october 2013
The Hero's Journey in Barcelone. Demo guide 30 october 2013The Hero's Journey in Barcelone. Demo guide 30 october 2013
The Hero's Journey in Barcelone. Demo guide 30 october 2013
 
The Hero's Journey in Barcelone
The Hero's Journey in Barcelone The Hero's Journey in Barcelone
The Hero's Journey in Barcelone
 
The Hero's Journey in Barcelone. Demo guide 30 october 2013
The Hero's Journey in Barcelone. Demo guide 30 october 2013The Hero's Journey in Barcelone. Demo guide 30 october 2013
The Hero's Journey in Barcelone. Demo guide 30 october 2013
 
Module 4 your marketing strategy
Module 4 your marketing strategy Module 4 your marketing strategy
Module 4 your marketing strategy
 
Analysis of magazine ads
Analysis of magazine adsAnalysis of magazine ads
Analysis of magazine ads
 
Lush presentation - Kayla Gross
Lush presentation - Kayla GrossLush presentation - Kayla Gross
Lush presentation - Kayla Gross
 
My advert proposal
My advert proposalMy advert proposal
My advert proposal
 
Branding 101 - Youth Employment Services – 2019
Branding 101 - Youth Employment Services – 2019Branding 101 - Youth Employment Services – 2019
Branding 101 - Youth Employment Services – 2019
 
HOW TO CREATE GREAT BRAND SOLUTIONS!
HOW TO CREATE GREAT BRAND SOLUTIONS!HOW TO CREATE GREAT BRAND SOLUTIONS!
HOW TO CREATE GREAT BRAND SOLUTIONS!
 
Lush Presentation, ADV 420 Final
Lush Presentation, ADV 420 FinalLush Presentation, ADV 420 Final
Lush Presentation, ADV 420 Final
 
My advert proposal
My advert proposalMy advert proposal
My advert proposal
 
Advertising campaign plan
Advertising campaign planAdvertising campaign plan
Advertising campaign plan
 
My advert proposal
My advert proposalMy advert proposal
My advert proposal
 
Spikes Asia Creativity Festival 2013 - Insights and Inspirations
Spikes Asia Creativity Festival 2013 - Insights and InspirationsSpikes Asia Creativity Festival 2013 - Insights and Inspirations
Spikes Asia Creativity Festival 2013 - Insights and Inspirations
 
BrandingHopeBuildingS2LThroughNon-TraditionalMarketing
BrandingHopeBuildingS2LThroughNon-TraditionalMarketingBrandingHopeBuildingS2LThroughNon-TraditionalMarketing
BrandingHopeBuildingS2LThroughNon-TraditionalMarketing
 
Brand social (Sep17) - Summary
Brand social (Sep17) - SummaryBrand social (Sep17) - Summary
Brand social (Sep17) - Summary
 

Recently uploaded

The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting SagaThe Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
greendigital
 
Emcee Profile_ Subbu from Bangalore .pdf
Emcee Profile_ Subbu from Bangalore .pdfEmcee Profile_ Subbu from Bangalore .pdf
Emcee Profile_ Subbu from Bangalore .pdf
subran
 
Christian Louboutin: Innovating with Red Soles
Christian Louboutin: Innovating with Red SolesChristian Louboutin: Innovating with Red Soles
Christian Louboutin: Innovating with Red Soles
get joys
 
The Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling cityThe Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling city
John Emmett
 
哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样
哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样
哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样
9u08k0x
 
Authenticity in Motion Pictures: How Steve Greisen Retains Real Stories
Authenticity in Motion Pictures: How Steve Greisen Retains Real StoriesAuthenticity in Motion Pictures: How Steve Greisen Retains Real Stories
Authenticity in Motion Pictures: How Steve Greisen Retains Real Stories
Steve Greisen
 
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
greendigital
 
Snoopy boards the big bow wow musical __
Snoopy boards the big bow wow musical __Snoopy boards the big bow wow musical __
Snoopy boards the big bow wow musical __
catcabrera
 
University of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma TranscriptUniversity of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma Transcript
soxrziqu
 
The Enigmatic Portrait, In the heart of a sleepy town
The Enigmatic Portrait, In the heart of a sleepy townThe Enigmatic Portrait, In the heart of a sleepy town
The Enigmatic Portrait, In the heart of a sleepy town
John Emmett
 
Everything You Need to Know About IPTV Ireland.pdf
Everything You Need to Know About IPTV Ireland.pdfEverything You Need to Know About IPTV Ireland.pdf
Everything You Need to Know About IPTV Ireland.pdf
Xtreame HDTV
 
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Orpah Winfrey Dwayne Johnson: Titans of Influence and InspirationOrpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
greendigital
 
高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样
高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样
高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样
9u08k0x
 
Top IPTV UK Providers of A Comprehensive Review.pdf
Top IPTV UK Providers of A Comprehensive Review.pdfTop IPTV UK Providers of A Comprehensive Review.pdf
Top IPTV UK Providers of A Comprehensive Review.pdf
Xtreame HDTV
 
Modern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
Modern Radio Frequency Access Control Systems: The Key to Efficiency and SafetyModern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
Modern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
AITIX LLC
 
Unveiling Paul Haggis Shaping Cinema Through Diversity. .pdf
Unveiling Paul Haggis Shaping Cinema Through Diversity. .pdfUnveiling Paul Haggis Shaping Cinema Through Diversity. .pdf
Unveiling Paul Haggis Shaping Cinema Through Diversity. .pdf
kenid14983
 
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
mul1kv5w
 
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate PortfolioLeonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
greendigital
 
From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28
get joys
 
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
0md20cgg
 

Recently uploaded (20)

The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting SagaThe Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
 
Emcee Profile_ Subbu from Bangalore .pdf
Emcee Profile_ Subbu from Bangalore .pdfEmcee Profile_ Subbu from Bangalore .pdf
Emcee Profile_ Subbu from Bangalore .pdf
 
Christian Louboutin: Innovating with Red Soles
Christian Louboutin: Innovating with Red SolesChristian Louboutin: Innovating with Red Soles
Christian Louboutin: Innovating with Red Soles
 
The Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling cityThe Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling city
 
哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样
哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样
哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样
 
Authenticity in Motion Pictures: How Steve Greisen Retains Real Stories
Authenticity in Motion Pictures: How Steve Greisen Retains Real StoriesAuthenticity in Motion Pictures: How Steve Greisen Retains Real Stories
Authenticity in Motion Pictures: How Steve Greisen Retains Real Stories
 
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
 
Snoopy boards the big bow wow musical __
Snoopy boards the big bow wow musical __Snoopy boards the big bow wow musical __
Snoopy boards the big bow wow musical __
 
University of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma TranscriptUniversity of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma Transcript
 
The Enigmatic Portrait, In the heart of a sleepy town
The Enigmatic Portrait, In the heart of a sleepy townThe Enigmatic Portrait, In the heart of a sleepy town
The Enigmatic Portrait, In the heart of a sleepy town
 
Everything You Need to Know About IPTV Ireland.pdf
Everything You Need to Know About IPTV Ireland.pdfEverything You Need to Know About IPTV Ireland.pdf
Everything You Need to Know About IPTV Ireland.pdf
 
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Orpah Winfrey Dwayne Johnson: Titans of Influence and InspirationOrpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
 
高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样
高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样
高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样
 
Top IPTV UK Providers of A Comprehensive Review.pdf
Top IPTV UK Providers of A Comprehensive Review.pdfTop IPTV UK Providers of A Comprehensive Review.pdf
Top IPTV UK Providers of A Comprehensive Review.pdf
 
Modern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
Modern Radio Frequency Access Control Systems: The Key to Efficiency and SafetyModern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
Modern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
 
Unveiling Paul Haggis Shaping Cinema Through Diversity. .pdf
Unveiling Paul Haggis Shaping Cinema Through Diversity. .pdfUnveiling Paul Haggis Shaping Cinema Through Diversity. .pdf
Unveiling Paul Haggis Shaping Cinema Through Diversity. .pdf
 
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
 
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate PortfolioLeonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
 
From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28
 
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
 

Tv advert analysis

  • 2. What is the advert? https://www.youtube.com/watch?v=TVblWq3tD wY
  • 3. What is the form? ● standalone ● surreal ● humour
  • 4. What persuasive technique does the advert employ? It is not a very persuasive advert the point is merely to suggest that eating cadbury’s chocolate helps you have a good time It is a memorable advert which means people will be able to associate the advert with the product.
  • 5. How does this relate to Maslow’s Hierarchy? We feel that the advert is in the “Self-Actualisation’’ as it is not a necessity in everyday life. It is a luxury item as it is not something you need to survive.
  • 6. Who is it aimed at? Demographics: - We feel it shouldnt really have a distinct class - The advert is also aimed towards the younger audience as the Socio-Economic Class: - There is also no Socio-Economic Class as cadburys is an iconic brand. Psychographics: Geo-Demographics:
  • 7. OVERALL REVIEW OF THE ADVERT The advert catches people's attention because of its spontaneous sketch and its humorous appeal.
  • 9. What is the Advert? https://www.youtube.com/watch?v=ow GykVbfgUE
  • 10. The form of the advert is humorous, persuasive and direct address… There is a jingle at the end which is quite catchy. About the advert
  • 11. There are many persuasive techniques that are used during the advert which are; ● The Boat ● The Tickets/Diamonds ● The Confidence of the product Persuasive Techniques
  • 12. Maslow’s Hierarchy The advert fits into the top two brackets of Maslow’s Hierarchy because it is very spontaneous how the theme of the advert keeps changing making it creative and spontaneous and how confident the advert is with its product… OLD SPICE
  • 13. The Target Audience The target audience is MEN. It is a men's deodorant and the advert constantly refers to saying ‘your man’ also targeting women who are in relationships which branches out to a lot more people offering the product the chance to be more attractive to both sexes of women and men. Age between 25-60, after 60 we all know!
  • 14. Continued Due to the fact it is a deodorant in some ways it basically applies to all men who use deodorant which is hopefully every man… ;) The advert displays lots of images of expensive things; boats, diamonds horses all things that would cost a lot of money… therefore could be aimed at higher socioeconomic groups, anyone from working class upwards.
  • 15. Overall Review Due to the pace of the advert and the direct address it automatically grabs the audience's attention which is beneficial to the product. It is funny and very persuasive and therefore keeps people thinking about the advert and therefore the product which can lead people to buying it.