The Old Spice commercial employs humorous and persuasive techniques to promote its product. It uses direct address and a catchy jingle to grab viewers' attention. The ad fits into the top levels of Maslow's hierarchy by being spontaneous and promoting confidence. It targets men ages 25-60 across socioeconomic classes by suggesting Old Spice can make them more attractive to women. The memorable and engaging nature of the ad helps promote brand awareness and potential sales.