This document provides an introduction to the blogging platform Tumblr. It describes Tumblr as a microblogging and social networking site that allows users to post short-form content including text, images, videos, and links. The document outlines Tumblr's history and growth, its founders, common types of users, and reasons for its popularity. Screenshots are included to illustrate what the Tumblr dashboard looks like.

1. The easiest way to blog.
Created by: Iolanda Alfaiate
Trainer: Isabel Martinho
Subject: Communicate in English Language (C.E.L.)
Class: TIIGR

2. Index
o What is Tumblr? (page 3)
o What is Tumblr.com? (page 4)
o Creators (page 5)
o Tumblr Facts (pages 6, 7, 8)
o Who uses Tumblr? (page 9)
o Why do people use Tumblr? (page 10)
o What does Tumblr look like? (page 11)
o Some Videos On Next 2 Pages… (pages 12, 13, 14)
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3. What is Tumblr?
Tumblr (stylized as Tumblr.) is a microblogging
platform and social networking website that allows
users to post text, images, videos, links, quotes
and audio to their tumblelog, a short-form blog.
Users can follow other users, and 'reblog' their
posts, or choose to make their tumblelog private.
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4. What is Tumblr.com?
Tumblr is a short form blogging platform that allows users
to easily post text, images, video, links, quotes, and audio
to their “tumblelog”.
From the dashboard users are able to choose how they
want to blog with the click of a button.
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5. Creators
David Karp (age 27) he was 25 when he
founded Tumblr
Founder
Marco Arment (age 31) he was 29 when
helped David developing Tumblr
Lead Developer
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6. Tumblr facts
• Tumblr was launched on April 27, 2007 by David Karp. Within two weeks of its launch, the
service had gained 75,000 users
• In 2010, Tumblr became a top 50 site with over 6.6 million users and 1.5 billion page views
a month
• In 2011 Tumblr is called out as the fastest growing social networking platform
• Works well in mobile space, especially for iPhone users; allows you to email or text posts
from any mobile phone
• Provides analytics
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7. Tumblr facts
• Provides themes, both fee-based and free
• Allows you to post anything – text, photos, quotes, links, dialogues, audio, video slideshows
• Allows private posts
• Doesn’t force ads, banners or logos
• Automatically or selectively Tweet
• Optimized for Google
• Allows for group contribution to post to blog
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8. Tumblr facts
• Yahoo! announced its intention to acquire Tumblr
on May 20, 2013, for approximately $1.1 billion.
The deal closed on June 20, 2013
• As of November 30, 2013, Tumblr hosts over 152.2
million blogs. Its headquarters is at 35 East 21st
Street in the Flatiron District in New York City's
Silicon Alley
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9. Who uses Tumblr?
• Tumbler is used by various number of
people from politicians to school children
• A study shows that mostly young adults
from the age of 15 to 25 years old use
tumblr
• Tumblr is also used to promote ones
business or even conduct it
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10. Why do people use Tumblr?
• People have different needs of tumblr like
advertising and socializing
• They
use
tumblr
to
share
texts, photos, quotes, links, music, and videos
with everyone around the world
• They use tumblr to share their ideas and
thoughts, and also to comment on people’s
pictures
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11. What does Tumblr look like (Dashboard)?
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12. Some Videos On
Next 2 Pages…
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