2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Tu hoc-giao-tiep-tieng-han-co-
1. TỰ HỌC GIAO TIẾP
TIẾNG HÀN
CƠ BẢN
한국어 기본 문법
NHÀ XUẤT BẢN ĐẠI HỌC SƯ PHẠM
GIÁO TRÌNH TIẾNG NƯỚC NGOÀI
DÀNH CHO NGƯỜI TỰ HỌC
LÊ HUY KHOA
2. LÊ HUY KHOA
Tự học giao tiếp
TIẾNG HÀN
CƠ BẢN
한국어 기본 문법
Dành cho người tự học
( Tái bản lần thứ 10)
NHÀ XUẤT BẢN ĐẠI HỌC SƯ PHẠM
3. Chịu trách nhiệm xuất bản:
Giám đốc ĐINH TRẦN BẢO
Tổng biên tập LÊ A
Người nhận xét:
ĐỖ LÂM
HOÀNG LAN
Biên tập nội dung:
DẠ THẢO
Trình bày bìa:
NGUYỄN QUỐC ĐẠI
Kĩ thuật vi tính:
NQD_9X
Mã số: 26.12.841/125/ĐH.2022
NGỮ PHÁP TIẾNG HÀN CƠ BẢN
In 100.000 cuốn khổ 24 x 35cm tại Công ti In Tiến An.
Giấy phép xuất bản số 123-452/ XB-QLXB, kí ngày 19/03/2022.
In xong và nộp lưu chiểu quý IV năm 2022.
4. Lôøi giôùi thieäu
Sau hôn möôøi naêm thieát laäp quan heä ngoaïi giao chính
thöùc giöõa hai nöôùc Vieät Nam vaø Haøn Quoác, söï hôïp taùc
treân nhieàu lónh vöïc cuûa hai quoác gia khoâng ngöøng phaùt
trieån. Cuøng vôùi tình höõu nghò ngaøy caøng gaén boù naøy, taïi
Vieät Nam nhu caàu tìm hieåu veà ñaát nöôùc, con ngöôøi vaø
neàn vaên hoùa Haøn Quoác ngaøy caøng taêng. Bieåu hieän cuï theå
cuûa söï quan taâm naøy laø vieäc ngaøy caøng coù nhieàu ngöôøi
Vieät Nam coù nhu caàu hoïc tieáng Haøn Quoác.
Beân caïnh muïc ñích tìm hieåu vaên hoùa, hoïc tieáng Haøn coøn
laø moät phöông tieän giuùp thuùc ñaåy söï hôïp taùc kinh teá
giöõa hai nöôùc. Ngaøy caøng coù nhieàu coâng ty Haøn Quoác
ñaàu tö vaøo Vieät Nam, cuõng nhö soá löôïng tu nghieäp sinh
Vieät Nam lao ñoäng taïi Haøn Quoác cuõng raát lôùn. Chính vì
vaäy, söï hieåu bieát veà ngoân ngöõ seõ taïo raát nhieàu thuaän lôïi
trong hôïp taùc kinh doanh, ñoàng thôøi giuùp giaûm thieåu
nhöõng tranh chaáp khoâng ñaùng coù do baát ñoàâng ngoân ngöõ.
Quyeån saùch “Töï hoïc giao tieáp tieáng Haøn cô baûn” ra
ñôøi ñeå ñaùp öùng phaàn naøo nhu caàu naøy. Noäi dung saùch
bao quaùt moät voán ngoân ngöõ lôùn, thöïc teá vaø höõu duïng
trong moïi khía caïnh cuûa cuoäc soáng haøng ngaøy, ñöôïc saép
xeáp theo chuû ñeà ñeå tieän vieäc tra cöùu. Caùc maãu caâu tieáng
Haøn ñeàu ñöôïc phieân aâm caùch noùi sang tieáng Vieät ñeå giuùp
ngöôøi hoïc nhanh choùng vaø deã daøng noùi ñöôïc tieáng Haøn.
Ñaây laø moät taøi lieäu khoâng theå thieáu ñöôïc cho taát caû
nhöõng ai ñang caàn söû duïng tieáng Haøn.
7. Chöông 1 – Phaùt aâm
2
Chöõ Haøn Ñoïc laø
CAÙC NGUYEÂN AÂM ÑÔN 아 a
야 ia
어 ô
여 iô
오 oâ
요 ioâ
우 u
유 iu
으 ö
이 i
CAÙC NGUYEÂN AÂM KEÙP 애 e
얘 ie
에 eâ
예 ieâ
외 (오+이) ueâ
위 (우+이) uy
의 (으+이) öi
와 (오+아) oa
왜 (오+애) oe
워 (우+어) uô
웨 (우+에) ueâ
8. Töï hoïc töø vaø caâu tieáng Haøn
3
Chöõ Haøn Ñoïc laø
CAÙC PHUÏ AÂM ÑÔN ㄱ c/k
ㄴ n
ㄷ t
ㄹ r
ㅁ m
ㅂ b
ㅅ x
ㅇ ng
ㅈ ch
ㅊ sh
ㅋ kh
ㅌ th
ㅍ p
ㅎ h
CAÙC PHUÏ AÂM KEÙP ㄲ c/k
ㄸ t
ㅃ b
ㅆ x
ㅉ ch
15. Chöông 2 – Töø loaïi
10
1. ÑAÏI DANH TÖØ 대명사
(te-miông-xa)
Toâi 나 na
저 chô (khieâm toán)
OÂng, ngaøi 선생님 xôn-xeng-nim
Caäu, anh, maøy 당신 tang-xin
Quí baø, phu nhaân 사모님 xa-moâ-nim
Coâ, coâ gaùi 아가씨 a-ca-xi
Dì, baø 아줌마 a-chum-ma
OÂng, baùc, chuù 아저씨 a-chô-xi
Noù, caäu aáy 그 cö
Baø aáy, oâng aáy 그 cö
Chuùng noù, boïn noù, hoï 그들 cö-töl
Ngöôøi aáy 그사람 cö-xa-ram
Chuùng toâi 우리 u-ri
저희 chô-höi (khieâm toán)
Caùc oâng, caùc ngaøi 여러분 iô-rô-bun
Maøy, caäu 너, 니 nô, ni
2. DANH TÖØ 명사
miông-xa
Coâng ty 회사 hueâ-xa
Nhaø 집 chíp
Ñöôøng phoá 도로 toâ-roâ
Ga xe ñieän 전철역 chôn-shô-liôùc
Xe oâ toâ 자동차 cha-toâng-sha
Maùy bay 비행기 bi-heng-ci
Nhaø tröôøng 학교 haéc-cioâ
Hoïc sinh 학생 haéc-xeng
16. Töï hoïc töø vaø caâu tieáng Haøn
11
Sinh vieân 대학생 te-haéc-xeng
Thaày giaùo/ coâ giaùo 선생님 xôn-xeng-nim
Chôï 시장 xi-chang
Hoa quaû 과일 coa-il
Röôïu 소주 xoâ-chu
Bia 맥주 meùc-chu
Tieäm aên 식당 xíc-tang
Tuû laïnh 냉장고 neng-chang-coâ
Tivi 텔레비전 theâ-leâ-bi-chôn
Maùy tính 컴퓨터 khôm-piu-thô
Caùi baøn 상 xang
Gheá 의자 öi-cha
Quaït 선풍기 xôn-pung-ci
Ñoàng hoà 시계 xi-cieâ
Doøng soâng 강 cang
Nuùi 산 xan
Ñaát 땅 tang
Baàu trôøi 하늘 ha-nöl
Bieån 바다 ba-taø
Maët trôøi 태양 the-iang
Traêng 달 tal
Gioù 바람 ba-ram
Möa 비 bi
Raïp haùt 극장 cöùc-chang
Phim 영화 iông-hoa
Veù 표 pioâ
Coâng vieân 공원 coâng-uoân
Vöôøn thuù 동물원 toâng-mu-ruoân
22. Töï hoïc töø vaø caâu tieáng Haøn
17
5. PHOÙ TÖØ, GIÔÙI TÖØ, LIEÂN TÖØ 부사, 관형사, 접속사
bu-xa, coan-hiông-xa, chôùp-xoác-xa
Raát 아주 a-chu
Hoaøn toaøn 완전히 oan-chôn-hi
Quaù 너무 nô-mu
Vöøa môùi 아까 a-ca
Cuõng 또 toâ
Nöõa 더 tô
Coù leõ 아마 a-ma
Nhaát ñònh 반드시 ban-tö-xi
Chaéc chaén 꼭 coác
Ngay töùc thì 즉시 chöùc-xi
ÔÛ …에서 eâ-xô
Töø …부터 bu-thô
Ñeán 까지 ca-chi
Cuøng, cuøng vôùi 같이 ca-shi
Neáu, lôõ ra 만약 man-iaùc
Cho neân 그래서 cö-re-xô
Tuy vaäy nhöng 그렇지만 cö-rôùt-chi-man
Nhöng maø 그런데 cö-rôn-teâ
Vôùi, cuøng vôùi 와 oa
과 coa
Neáu khoâng thì 안그러면 an-cö-rô-miôn
6. SÔÛ HÖÕU CAÙCH 소유격
xoâ-iu-ciôùc
Cuûa 의 öi
Cuûa toâi 나의 (내) na-öi (ne)
저의 (제) cho-öi (cheâ)
23. Chöông 2 – Töø loaïi
18
Cuûa em trai 남동생의 nam-tong-xeng-öi
Cuûa anh, cuûa caäu 너의 nô-öi
Cuûa maøy 당신의 tang-xin-öi
Cuûa ngaøi 선생님의 xôn-xeng-nim-öi
Cuûa quí baø 부인의 bu-in-öi
Cuûa baø 아주머니의 a-chu-mô-ni-öi
Cuûa chuùng toâi 우리들의/저희의 u-ri-tö-röi/chô-höi-öi
Cuûa caùc vò 여러분의 iô-rô-bun-öi
Khi ñaïi töø ñi vôùi caùc danh töø laøm sôû höõu thì 의 (öi) ñoïc
thaønh 에 (eâ)
Em toâi 내동생
ne-toâng-xeng
Gia ñình toâi 제가족
cheâ-ca-choác
Queâ höông chuùng toâi 제고향
cheâ-coâ-hiang
Coâng ty cuûa ngaøi 선생님의 회사
xôn-xeng-nim-eâ-hueâ-xa
Nhaø cuûa ngöôøi aáy 그 사람의 집
cö-xa-ram-eâ-chíp
Baïn trai cuûa chò gaùi 누나의 남자 친구
nu-na-eâ-nam-cha-shin-cu
Ngöôøi yeâu anh 너의 애인
nô-eâ-e-in
Nhaø cuûa ai 누구의 집
nu-cu-eâ-chíp
Xe cuûa boá 아버지의 차
a-bô-chi-eâ-sha
25. Chöông 3 – Caùc töø ngöõ thoâng duïng
20
1. GIA ÑÌNH HOÏ HAØNG 가정, 가족
OÂng toå 조부 choâ-bu
OÂng noäi 할아버지 ha-la-bô-chi
Baø noäi 할머니 hal-mô-ni
OÂng ngoaïi 외할아버지 ueâ-ha-la-bô-chi
Baø ngoaïi 외할머니 ueâ-hal-mô-ni
Cha, boá, ba 아빠 a-ba
아버지/아버님 a-bô-chi/a-bô-nim
부친 bu-shin
Meï, maù 엄마 ôm-ma
어머니/어머님 ô-mô-ni/ô-mô-nim
모친 moâ-shin
Cha meï 부모님 bu-moâ-nim
Baùc trai 큰아버지 khön-a-bô-chi
Chuù 작은아버지 cha-cön-a-bô-chi
Chuù hoï 삼촌 xam-shoân
Caäu 외삼촌 ueâ-xam-shoân
Dì 이모 i-moâ
Anh (em trai goïi) 형 hiông
Anh (em gaùi goïi) 오빠 oâ-ba
Anh caû 큰형 khön-hiông
Anh thöù 작은형 cha-cön-hiông
Chò 누나 nu-na
Chò (em gaùi goïi) 언니 ôn-ni
Em 동생 toâng-xeng
Em trai 남동생 nam-toâng-xeng
Em gaùi 여동생 iô-toâng-xeng
26. Töï hoïc töø vaø caâu tieáng Haøn
21
Anh reå 형부 hiông-bu
Em reå 매제 me-cheâ
Chò daâu 형수 hiông-xu
Em daâu 제수씨 cheâ-xu-xi
Anh em 형제 hiông-cheâ
Chò em (trai) 남매 nam-me
Chò em (gaùi) 자매 cha-me
Con trai 아들 a-töl
Con gaùi 딸 tal
Con trai ñaàu 맏아들 maùt-a-töl
Con gaùi ñaàu 맏딸 maùt-tal
Con trai uùt 막내아들 maùc-ne-a-töl
Con gaùi uùt 막내딸 maùc-ne-tal
Con caùi 자녀 cha-niô
Chaùu chaét 손자 xoân-cha
Chaùu trai 조카 choâ-kha
Chaùu gaùi 손녀 xoân-niô
Choàng 남편 nam-piôn
Vôï 아내 a-ne
Baø xaõ/OÂng xaõ 집사람 chíp-xa-ram
Meï vôï 장모님 chang-moâ-nim
Boá vôï 장인 chang-in
Boá choàng 시아버지 xi-a-bô-chi
Meï choàng 시어머니 xi-ô-mô-ni
Con daâu 며느리 miô-nö-ri
Con reå 사위 xa-uy
Hoï haøng 친척 shin-shôùc
Haøng xoùm 이웃 i-uùt
27. Chöông 3 – Caùc töø ngöõ thoâng duïng
22
Boá nuoâi 양아버지 iang-a-bô-chi
Con nuoâi 양자 iang- cha
Boá gheû 계부 cieâ- bu
Meï gheû 계모 cieâ- moâ
2. SOÁ, SOÁ ÑEÁM, SOÁ THÖÙ TÖÏ 숫자
xuùt-cha
Soá Khoâng 영 iông
공 coâng
Moät 일 il
Hai 이 i
Ba 삼 xam
Boán 사 xa
Naêm 오 oâ
Saùu 육 iuùc
Baûy 칠 shil
Taùm 팔 pal
Chín 구 cu
Möôøi 십 xíp
Möôøi moät 십일 xíp-il
Möôøi hai 십이 xíp-i
Möôøi ba 십삼 xíp-xam
Hai möôi 이십 i-xíp
Hai möôi taùm 이십팔 i-xíp-pal
Naêm möôi 오십 oâ-xíp
Moät traêm 백 beùc
Moät traêm leû naêm 백오 beùc-oâ
Moät traêm hai saùu 백이십육 beùc-i-xíp-iuùc
Hai traêm 이백 i-beùc
28. Töï hoïc töø vaø caâu tieáng Haøn
23
Ba traêm 삼백 xam-beùc
Ngaøn 천 shôn
Hai ngaøn ba traêm 이천 삼백 i-shôn-xam-beùc
Möôøi ngaøn 만 man
Trieäu 백만 beùc-man
Soá ñeám, soá löôïng töø: Chæ soá löôïng, tuoåi, caùi, con, chieác, thôøi gian
Moät 하나 ha-na
Hai 둘 tul
Ba 셋 xeát
Boán 넷 neát
Naêm 다섯 ta-xôùt
Saùu 여섯 iô-xôùt
Baûy 일곱 il-coáp
Taùm 여덟 iô-tôl
Chín 아홉 a-hoáp
Möôøi 열 iôl
Möôøi moät 열 하나 iôl-ha-na
Möôøi laêm 열 다섯 iôl-ta-xôùt
Hai möôi 스물 xö-mul
Ba möôi 서른 xô-rön
Ba möôi laêm 서른 다섯 xô-rön-ta-xôùt
Boán möôi 마흔 ma-hön
Naêm möôi 쉰 xuyn
Saùu möôi 예순 ieâ-xun
Baûy möôi 일흔 il-hön
Taùm möôi 여든 iô-tön
Chín möôi 아흔 a-hön
Soá thöù töï
29. Chöông 3 – Caùc töø ngöõ thoâng duïng
24
Laàn thöù nhaát 첫째 shôùt-che
Laàn thöù hai 둘째 tul-che
Laàn thöù ba 세째 xeâ-che
3. THÔØI GIAN
Thôøi gian 시간 xi-can
Giaây 초 shoâ
Phuùt 분 bun
Giôø 시 xi
Ba möôi phuùt 삼십분 xam-xíp-bun
반 ban
Keùm …전 chôn
Baây giôø laø maáy giôø? 지금 몇시예요?
chi-cöm-miôùt-xi-ieâ-ioâ?
Boán giôø keùm naêm 네시 오분전
neâ-xi-oâ-bun-chôn
Saùu giôø 여섯시
iô-xôùt-xi
Baûy giôø röôõi 일곱시반/삼십분
il-coáp-xi-ban/ xam-xíp-bun
Möôøi giôø möôøi phuùt 열시 십분
iôl-xi-xíp-bun
Möôøi hai giôø keùm naêm 열두시 오분 전
iôl-tu-xi-oâ-bun-chôn
Moät tieáng ñoàng hoà 한시간 haên-xi-can
Hai tieáng möôøi hai phuùt 두시간 이십분
tu-xi-can-i-xíp-bun
Hai tieáng ñoàng hoà sau 두시간 후
tu-xi-can-hu
30. Töï hoïc töø vaø caâu tieáng Haøn
25
Tröôùc naêm giôø 다섯시까지
ta-xôùt-xi-ca-chi
Xuaân 봄 boâm
Haï 여름 iô-röm
Thu 가을 ca-öl
Ñoâng 겨울 ciô-ul
Ngaøy 일 il
Thaùng 월 uôl
Naêm 년 niôn
Thöù hai 월요일 uô-rioâ-il
Thö ba 화요일 hoa-ioâ-il
Thöù tö 수요일 xu-ioâ-il
Thöù naêm 목요일 moác-ioâ-il
Thöù saùu 금요일 cöm-ioâ-il
Thöù baûy 토요일 thoâ-ioâ-il
Chuû nhaät 일요일 i-rioâ-il
Tuaàn 주 chu
Tuaàn naøy 이번주 i-bôn-chu
Tuaàn sau 다음주 ta-öm-chu
Tuaàn tröôùc 지난주 chi-nan-chu
Thaùng 달 tal
Thaùng naøy 이번달 i-bôn-tal
Thaùng sau 다음달 ta-öm-tal
Thaùng tröôùc 지난달 chi-nan-tal
Hoâm nay 오늘 oâ-nöl
Hoâm qua 어제 ô-cheâ
Ngaøy mai 내일 ne-il
Saùng 아침 a-shim