See how TrustYou is compiling all review sites (booking.com, olidaycheck, etc. ) and is summarizing and structuring them and gives the travellers a very easy over view.

2. © TrustYou 2012

3. © TrustYou 2012

4. Social Media Chaos Semantic Understand
Semantic
Technology
© TrustYou 2012

5. Social Media Chaos Semantic Understand
“No WiFi in
“The check- hotel rooms.”
in was very
“The surroundings
quick.”
were noisy and
bleak.”
“Food and drinks
“The staff was
friendly to were great.”
kids.”
© TrustYou 2012

6. Social Media Chaos Semantic Understand
Hotel Hotel Hotel
ABC DEF XYZ
Semantic + Kid Friendly Staff (4)
Technology
- Dirty rooms (3)
Category: Family Hotel
© TrustYou 2012

7. special! But disappointed.”
“Stay away at did the job
“The hotel is all costs!“ overall.“
about “The hotel has great
average…“ access to public
transport. Also, the
“The hotel is right decoration in the
downtown, but the restaurant is very
“Can’t recommend bathroom is small and romantic.”
this hotel! The under- there aren’t enough
ground parking garage parking spots.”
is too tight for family
minivans.”
“Not that great… the
food in the
restaurant was way “Well, I’m
too expensive.” sure – I h
seen mu
“Awesome hotel! The hotels in
view from the balcony Munich
was great. The pool is
“All I can say is: Good hotel! very nice as well. I can
The breakfast buffet was recommend this to
nice, and the rooms were anyone!”
very spacious. However, the
personnel was not that
friendly at times.”
© TrustYou 2012

8. special! But disappointed.”
“Stay away at did the job
“The hotel is all costs!“ overall.“
about “The hotel has great
average…“ Romantic Decoration
access to public
transport. Also, the
“The hotel is right
in Restaurant
decoration in the
Downtown
downtown, but the restaurant is very
“Can’t recommend bathroom is small and romantic.”
Parking Garage too
this hotel! The under- there aren’t enough
Few Parking Spots
parking spots.”
ground parking garage
Tight for Minivans
is too tight for family
minivans.”
“Not that great… the
Food way
food in the
restaurant was way “Well, I’m
too Expensive
too expensive.” sure – I h
seen mu
“Awesome hotel! The hotels in
Beautiful View
view from the balcony Munich
“All I can say is: Good hotel!
from Balcony
was great. The pool is
very nice as well. I can
Nice Breakfast Buffet
The breakfast buffet was recommend this to
nice, and the rooms were anyone!”
Personnel
very spacious. However, the
personnel was not that
Unfriendly
friendly at times.”
© TrustYou 2012

9. special! But disappointed.”
“Stay away at did the job
“The hotel is all costs!“ overall.“
about “The hotel has great
average…“ access to public
transport. Also, the
“The hotel is right decoration in the
downtown, but the
“Can’t recommend
Hotel
Vanessa at HolidayCheck ABC
- 05-11-2010 - 4
bathroom is small and out of restaurant is very
5
romantic.”
points
this hotel! The under- there aren’t enough
ground parking garage parking spots.”
“…The hotel is right downtown…” (25)
is too tight for family• Few parking spots
Hotel:
minivans.”
Thomas at Venere • the war nicht garagegood tight
- 04-19-2010 - Very too
Parking
„Das that great… the
“Not Hotel
so toll…
food in im
(4)
Restaurant war das
restaurant was way “Well, I’m
“…Hotel ABC is•vielExpensive food (22)
Essen situated right in the center
Restaurant: too expensive.”
zu teuer!“ sure – I h
seen mu
of the city…” • Nice breakfast buffet (16)
“Awesome hotel! The hotels in
view from the balcony Munich
was great. The pool is
Service: “All I • Unfriendly personnel (14)
Mary at Yelp - 04-03-2010Good hotel! of 5very nice as well. I can
can say is:
– 5 out stars
The breakfast buffet was recommend this to
Location: • Downtown (52)
nice, and the rooms were anyone!”
“…It is located right across from the central
very spacious. However, the
Room:
station…” • Beautiful view (18)
personnel was not that
friendly at times.”

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11. © TrustYou 2012

12. Guest Satisfaction Surveys
1 Billion
Online Reviews
100 M
© TrustYou 2012

15. © TrustYou 2012

16. HOTELS INFLUENCERS
Consumers post
Influence on
revenues and
CIRCLE OF reviews and
sentiments
reputation
TRUST
Influence
consumers’
decisions
CONSUMERS SOCIAL MEDIA
© TrustYou 2012

17. Circle of Trust Problems
HOTELS INFLUENCERS
No analysis and
direct interaction
Missing direct Unstructured
influence CIRCLE OF reviews and
sentiment
TRUST
Missing
Relevancy
CONSUMERS SOCIAL MEDIA
© TrustYou 2012

18. HOTELS INFLUENCERS
Semantic
Social API
Data API CIRCLE OF
TRUST
Social
Data API
CONSUMERS SOCIAL MEDIA
© TrustYou 2012

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25. © TrustYou 2012

26. © TrustYou 2012

27. © TrustYou 2012