Downloaded 19 times
Uploaded byMS-Co
TrustYou - Social Sentiment Search
The document discusses reviews of several hotels, highlighting both positive and negative aspects, such as friendly staff and great meals versus small bathrooms and expensive restaurant prices. It emphasizes the influence of online reviews and social media on consumer decisions and hotel reputations. Overall, the mixed sentiments reflect a range of guest experiences, with some guests expressing disappointment and others recommending specific hotels for their amenities and locations.
TrustYou - Social Sentiment Search
- 2.
- 3.
- 4. Social Media Chaos Semantic Understand Semantic Technology © TrustYou 2012
- 5. Social Media Chaos Semantic Understand “No WiFi in “The check- hotel rooms.” in was very “The surroundings quick.” were noisy and bleak.” “Food and drinks “The staff was friendly to were great.” kids.” © TrustYou 2012
- 6. Social Media Chaos Semantic Understand Hotel Hotel Hotel ABC DEF XYZ Semantic + Kid Friendly Staff (4) Technology - Dirty rooms (3) Category: Family Hotel © TrustYou 2012
- 7. special! But disappointed.” “Stay away at did the job “The hotel is all costs!“ overall.“ about “The hotel has great average…“ access to public transport. Also, the “The hotel is right decoration in the downtown, but the restaurant is very “Can’t recommend bathroom is small and romantic.” this hotel! The under- there aren’t enough ground parking garage parking spots.” is too tight for family minivans.” “Not that great… the food in the restaurant was way “Well, I’m too expensive.” sure – I h seen mu “Awesome hotel! The hotels in view from the balcony Munich was great. The pool is “All I can say is: Good hotel! very nice as well. I can The breakfast buffet was recommend this to nice, and the rooms were anyone!” very spacious. However, the personnel was not that friendly at times.” © TrustYou 2012
- 8. special! But disappointed.” “Stay away at did the job “The hotel is all costs!“ overall.“ about “The hotel has great average…“ Romantic Decoration access to public transport. Also, the “The hotel is right in Restaurant decoration in the Downtown downtown, but the restaurant is very “Can’t recommend bathroom is small and romantic.” Parking Garage too this hotel! The under- there aren’t enough Few Parking Spots parking spots.” ground parking garage Tight for Minivans is too tight for family minivans.” “Not that great… the Food way food in the restaurant was way “Well, I’m too Expensive too expensive.” sure – I h seen mu “Awesome hotel! The hotels in Beautiful View view from the balcony Munich “All I can say is: Good hotel! from Balcony was great. The pool is very nice as well. I can Nice Breakfast Buffet The breakfast buffet was recommend this to nice, and the rooms were anyone!” Personnel very spacious. However, the personnel was not that Unfriendly friendly at times.” © TrustYou 2012
- 9. special! But disappointed.” “Stay away at did the job “The hotel is all costs!“ overall.“ about “The hotel has great average…“ access to public transport. Also, the “The hotel is right decoration in the downtown, but the “Can’t recommend Hotel Vanessa at HolidayCheck ABC - 05-11-2010 - 4 bathroom is small and out of restaurant is very 5 romantic.” points this hotel! The under- there aren’t enough ground parking garage parking spots.” “…The hotel is right downtown…” (25) is too tight for family• Few parking spots Hotel: minivans.” Thomas at Venere • the war nicht garagegood tight - 04-19-2010 - Very too Parking „Das that great… the “Not Hotel so toll… food in im (4) Restaurant war das restaurant was way “Well, I’m “…Hotel ABC is•vielExpensive food (22) Essen situated right in the center Restaurant: too expensive.” zu teuer!“ sure – I h seen mu of the city…” • Nice breakfast buffet (16) “Awesome hotel! The hotels in view from the balcony Munich was great. The pool is Service: “All I • Unfriendly personnel (14) Mary at Yelp - 04-03-2010Good hotel! of 5very nice as well. I can can say is: – 5 out stars The breakfast buffet was recommend this to Location: • Downtown (52) nice, and the rooms were anyone!” “…It is located right across from the central very spacious. However, the Room: station…” • Beautiful view (18) personnel was not that friendly at times.”
- 10.
- 11.
- 12. Guest Satisfaction Surveys 1 Billion Online Reviews 100 M © TrustYou 2012
- 15.
- 16. HOTELS INFLUENCERS Consumers post Influence on revenues and CIRCLE OF reviews and sentiments reputation TRUST Influence consumers’ decisions CONSUMERS SOCIAL MEDIA © TrustYou 2012
- 17. Circle of TrustProblems HOTELS INFLUENCERS No analysis and direct interaction Missing direct Unstructured influence CIRCLE OF reviews and sentiment TRUST Missing Relevancy CONSUMERS SOCIAL MEDIA © TrustYou 2012
- 18. HOTELS INFLUENCERS Semantic Social API Data API CIRCLE OF TRUST Social Data API CONSUMERS SOCIAL MEDIA © TrustYou 2012
- 19.
- 20.
- 21.
- 22.
- 23.
- 24.
- 25.
- 26.
- 27.