The document discusses the concept of a 'truly global' firm in 2020, emphasizing the need for businesses to be relevant to consumers in both developed and developing markets simultaneously. It highlights the importance of adaptability and local engagement for global firms. This information is featured in 'the world in 2020', page 14.

1. The Talent Economics Quotebook
#3
“A ‘truly global’ firm in 2020
should have the ability to be
domestically relevant to
consumers in both developed
and developing markets – at
the same time”
Featured in - “The World In 2020”, Page 14