2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Trud newspaper-2012
1. 19-21 Нова работа
trud ПЕТЪК,
29 ЮЛИ 2011 г.
КАРИЕРИ
за повече пари. напускат фирмата,
Експертът съветва
Служителите не
Но струва ли си?
Иван ДИМОВ
а своя началник
Как да печелите повече
около вас няма как да знаят
със сигурност, защото от-
давна не са ви виждали
ти за работа, предлагащи
им двойни и тройни заплати.
Какво ни дава новата ра-
дател е малка фирма, в коя-
то нямате шанс за растеж
до пенсия, едва ли си заслу-
Торбен РИК
Всички искаме служи-
телите ни да работят до-
бре. Но как да стане това?
Ето 20 правила.
1. Съобщавайте им ясно
целите и очакванията си.
Повечето от хората искат
пари? Ами като си смените очите. Хм, лошо! бота? Много неща извън за- жава да є посветите живо- да знаят какво е най-важ-
работата, съветва “цинич- От друга страна, огле- платата, разбира се. Но ду- та си. Нали искате да се но за ръководството и как
ното момиче” Лори Рути- дайте офиса си и помислете мата ни е за нея. Ако е по- развивате? то си представя добре
ман в блога си какво ще ви липсва. Свик- висока или дори много по- Ако високата заплата ид- свършената работа.
thecynicalgirl.com, признат нали сте с колегите, не висока, толкова по-добре. ва с удължено работно вре- 2. Дайте им информация
от Си Ен Ен като един от всички са цвете за мириса- Растящата банкова сметка, ме, много домашна работа и числа. Кажете им какво
най-добрите сайтове за ка- Торбен Рик е дирек-
става във фирмата и какъв
риерни съвети. тор в датската енер-
е техният принос в цялост-
Винаги ли си струва да си гийна компания “Вердо”.
ната картина. Ако служи-
сменим работата за повече Автор на публикации и
телите са информирани,
пари? Не, ще изкрещят в лектор по въпросите на
ще се стараят повече. Не
хор десетки HR-и. фирменото представя-
се страхувайте да споде-
Добре де, ами се окаже, не и change management
ляте и лошите новини.
че на новата работа удо- (англ. - управление на
3. Окуражавайте отво-
влетворението и чувството промяната).
рената комуникация - пра-
да си полезен са по-силни? вете анкети и срещи с пер-
Ако колегите там са по-го- сонала. която дава обратна връз-
тини? Ако шефовете не са- 4. Късното подаване на ка. Ако само критикувате,
мо се карат, но умеят и да информация може да до- хората ще се научат да
хвалят? Понякога, когато несе вреди. Ако служите- крият грешките си или да
човек си сменя работата за лите разберат важна ин- прехвърлят вината.
повече пари, получава по- формация за фирмата от 14. Давайте бърза
вече и от всичко останало, медиите, от колеги или от обратна връзка - повече-
което му дава работното приятели, това ще се отра- то мениджъри смятат, че
място. Тогава смяната на зи негативно на тяхното времето за оценка е вед-
работата за повече пари си отношение към работата. нъж годишно. А това тряб-
струва. 5. Активно градете репу- ва да става всеки ден.
Преди да помислите за тация и проповядвайте 15. Покажете на служи-
напускане, се запитайте фирмените ценности. Хо- телите, че тяхното мне-
какво ви дава старата рабо- рата искат да са горди със ние е важно за вас.
та. Първото нещо за анали- своите началници, фирма- 16. Подкрепете служи-
зиране са парите. та и продуктите, които телите в работата и в тях-
Ако наистина не ви стигат произвеждат. ното развитие. Колко от
и не можете да свиете бю- 6. Окуражете хората да
джета си повече, дошло е вас са се възхитили от
намерят своето място във предложение на ваш под-
време за промяна. Дори фирмената култура.
шефовете ви да са най-го- чинен? Осигурете въз-
7. Дайте шанс на служи- можност за обучение, се-
тините пичове на света, телите да разкажат свои-
щом не могат да ви дадат минари и тренинги.
Всеки служител е бил изкушаван да се премести на нова работа за по-висока заплата. Парите обаче те истории - как предлагат 17. Въвлечете хората в
финансовата оценка, която не бива да са единственият критерий при смяна на работното място. да подкрепят фирмената
очаквате, редно е да се раз- решаването на пробле-
не, ама им знаете и кътните редовното покриване на и малко почивни дни, пре- стратегия. ми. Ако си мислят,че това
делите. Естествено, напра- зъби и вече не могат да ви 8. Служителите се нуж-
сметката за парно и вноска- ценете силите си. е само работа на шефа,
вете го, когато намерите изненадат с нищо. Шефо- даят от това да имат дове-
та по кредита, дългомечта- това с времето ще намали
по-добре платена работа. В вете и техните критерии за рие един в друг, а и в шефо-
ната екскурзия до Париж са Семейният уют тяхната ангажираност.
днешни дни това е трудна добре свършена работа от- вете си.
все хубави неща. Остават
задача. давна са ви набити в глава- само няколко “дребни” под-
е безценен 9. Изградете чувство на
18. Делегирайте им
Огледайте от всички дейности.
та. Къде ще свиквате с нови робности, за да сте сигурни, ангажираност - покажете,
страни работата си - питай- Тези, които са минали 35 19. Стимулирайте слу-
хора? че вземате правилното ре- че сте загрижени за мне-
те приятелите и семейство- години, ще ви кажат, че по- жителите. Поощренията
шение. Предлагат ли ви ка- нието на хората, използ-
то си. Може да се изненада- някога скромната заплата е трябва да се основават на
те, когато ви кажат, че тя
Ангажименти риерно развитие? Има ли вайте и социалните ме-
обективни критерии.
за предпочитане, ако имате дии.
почти ви е лишила от личен vs доходи бъдеще тази фирма? Ще ра-
повече време за семейство- 10. Насърчавайте ино- Имайте предвид, че раз-
живот - сигурно е промени- стете ли в йерархията? Ще личните хора се мотиви-
оценяват ли труда ви винаги то, а колегите имат респект вациите - ангажираните
ла характера ви, но хората Излиза, че колкото пове- към почивката ви. Това въ- хора са иновативни. рат от различни неща.
че стоите на една работа, добре? Ще се чувствате ли 20. Празнувайте и фи-
добре за постоянно? Ако от- обще не са пенсионерски 11. Създайте отборна
толкова по-трудно ще я на-
Защо си пуснете. Това правило си говорите на тези въпроси са разсъждения - дори в много
западноевропейски фирми,
среда - важно е колко до-
бре се разбират хората
нансовите, и нефинансо-
вите успехи. Ако искате
“да”, може да си ритнете
сменихте работата? има и добри страни: хората,
които се заседяват дълго в трудовата книжка.
където уж властва т. нар. див
капитализъм, балансът с
във фирмата. Говорете си нещо да расте, полейте го
с шампанско!
Ако обаче мислите, че с всеки един от тях и учас-
ко наскоро сте една фирма, не са или само личния живот е свещен. Служители обикновено
А след година-две при по-до- твайте в работата в екип.
сменили работата слабохарактерни, или само Ако бъдещата ви компа- 12. Важно е и чувството не напускат своята фир-
влюбени в работата си. Ня- бро положение ще напус- ния среща трудности, ще- ма, а своя началник. Ако
си, споделете как- за принадлежност, което
кои го правят, защото имат нете и тази позиция, внима- дрото възнаграждение не искате да намалите теку-
во ви накара да пред- се засилва и от извънслу-
и други дългосрочни анга- вайте! HR-ите отвъд Океа- бива да ви заблуждава. Кои чеството сред персонала,
приемете тази стъпка. жебни мероприятия.
жименти - семейство и деца на наричат подобни хора служители съкращават пър- подобрете управленска-
Пишете ни на 13. Похвалете незабав-
или болни родители, напри- job hoppers (скакалци). Ако ви - новоназначените, нали? та си структура - оптими-
idimov@trud.bg но постиженията - ако хо-
мер. Тогава не само гаран- забележат, че сте сменили Ако, ако... По-високата за- зирайте броя и качества-
Всички мнения ще пу- рата знаят, че се справят
тираният месечен доход, но 4 фирми за 5 години, шан- плата не може да е един- та на вашите мениджъри.
бликуваме в рубриката добре, ще продължават
и комфортът на работното сът автобиографията ви да ственият критерий за смяна Липсата на ангажира-
„Право на Труд" на по същия начин. Това не
място - уговорените отсъ- отиде в кошчето или на дъ- на работата.
www.trud.bg Част от тях означава да се пренебрег- ност от страна на служи-
ствия, допълнителните бо- ното на купчинката с доку- Но ако всичко останало
ще намерят място и в ват слабостите. Но недо- телите е проблем, но
нуси и уважението към вас менти на кандидати е огро- звучи добре, направете тази
следващите страници статъците не могат да бъ- ефективните шефове мо-
носят сигурност. Затова и мен. стъпка. Който не рискува, не дат единствената тема,
„Кариери". гат да променят нещата.
много хора отхвърлят офер- Ако бъдещият ви работо- печели.@