Troy Media Advantage: Public Policy Case Study
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In 12 months, Troy Media conducted an opinion media campaign for a Canadian public policy nonprofit that placed 32 op-eds over 400 times, reaching over 41 million readers. This campaign helped raise the nonprofit's profile and generated an estimated $818,227 in equivalent advertising value through placements in major Canadian newspapers.
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Troy Media Advantage: Public Policy Case Study
- 1. CASE STUDY SUMMARY STATISTICS Time Frame ................................ 12 months Unique Media Hits ……………... 426 OPINION MEDIA CAMPAIGN Op-eds ......................................... 32 Readers ....................................... 41,345,897 Ad Value ...................................... $818,227 PUBLIC POLICY NON-PROFIT MAKES AN IMPACT Troy Media conducted an opinion media campaign for a Canadian public policy think tank. In 12 months Troy Media played a major part in raising our client’s profile by placing 32 op-eds over 400 times, reaching over 41 million readers. Top placements included The National Post, the Vancouver Sun, the Calgary Herald, the Montreal Gazette, the Saskatoon Star Phoenix, the Regina Leader Post, the Winnipeg Free Press, the Halifax Herald, and many others. 10512 B raes ide Dr. S W C a l ga ry AB T2 W 1 B8 (4 03 ) 212 -1876