This document provides a summary of visual merchandising and display work completed by Troy Hsu between 2012-2015. It lists numerous projects for brands like TAG Heuer, Bulgari, Zenith implementing window displays and animations, product displays, and temporary pop-up stores in locations across Asia and Australia. Projects included visual merchandising for new boutique openings, special brand exhibitions, and marketing events.

1. HSU CHI CHUNG
WORK DURING 2012-2015
Hsu Chi Chung (Troy Hsu) / Current Located in Singapore / +65 83397188 / cola555642122@gmail.com

2. TAG Heuer Boutique
Visual Merchandising
Whole Shop Visual Merchandising
Brisbane, Australia
Opening on 23rd September 2013
Other Location :
Siam Center, Thailand (2013)
Queens Bay, Malaysia (2013)
DFS, Macao (2013)
Gaysorn Plaza, Thailand (2014)
Alamanda Shopping Center (2014)
DFS, Vietnam (2014)
DFS, Waikiki (2014)
DFS, Abu Dhabi ( 2014)
Marina Square, Singapore (2014)
Pacific Place, Indonesia (2014)
Grand Indonesia, Indonesia (Opening on March 2015)
Hsu Chi Chung (Troy Hsu) / Current Located in Singapore / +65 83397188 / cola555642122@gmail.com

3. TAG Heuer Boutique
Window Animation
Window Animation Design & Implement
Wisma Atria, Singapore (photo)
Implement During 2012-2015
Other Location :
Singapore (5 Boutique) 2012-2015
Australia ( 3 Boutique) 2013-2015
Thailand ( 5 Boutique ) 2013-2015
Indonesia ( 5 Boutique) 2013-2015
Philippines (2 Boutique) 2013-2015
Malaysia ( 5 Boutique) 2013-2014
India ( 3 Boutique) 2013-2014
Hsu Chi Chung (Troy Hsu) / Current Located in Singapore / +65 83397188 / cola555642122@gmail.com

4. TAG Heuer POS
Shop Animation Design & Implement
Including Display Props and lightbox.
Implement During 2013-2015
Other Location :
The Hour Glass (7 Shop) 2013-2015
Watch of Switzerland ( 4 Shop) 2013-2015
Vincent Watch ( 4 Shop ) 2013-2015
Sincere Fine Watches ( 5 Shop) 2013-2015
All Watches (2 Shop) 2013-2015
Dickson Watch & Jewelry( 1 Shop) 2013-2014
King Power, Thailand (2014-2015)
Fiji (2014)
Guan (2014)
Philippines (2014)
Hsu Chi Chung (Troy Hsu) / Current Located in Singapore / +65 83397188 / cola555642122@gmail.com

5. Hublot Pop-Out Store
Design & Implement
Paragon , Singapore (photo)
15. Sep. 2014- 24. Sep.2014
Design & Implement for Hublot, Pop-out Store.
Locate at Paragon, Orchard.
Which inspired by Northern Light.
Hanging the structure from top ceiling of shopping mall.
Hsu Chi Chung (Troy Hsu) / Current Located in Singapore / +65 83397188 / cola555642122@gmail.com

6. TAG Heuer Display
For Haute Horlogerie Series
Design & Implement
More Passion, Paragon, Singapore (photo)
September 2013
Other Location :
TAG Heuer Boutique, Wisma, Singapore (2014)
TAG Heuer Boutique, ION, Singapore (2014)
Hsu Chi Chung (Troy Hsu) / Current Located in Singapore / +65 83397188 / cola555642122@gmail.com

7. RAYMOND WEIL
Display Showcase
Design & Implement
Cortina ION, Singapore
March 2013
Hsu Chi Chung (Troy Hsu) / Current Located in Singapore / +65 83397188 / cola555642122@gmail.com

8. VULCAIN
Display Showcase
Design & Implement
Cortina ION, Singapore
March 2013
Hsu Chi Chung (Troy Hsu) / Current Located in Singapore / +65 83397188 / cola555642122@gmail.com

9. Bulgari Boutique
Window Animation
Window Animation Implement
Marina Bay Sand , Singapore (photo)
Implement During 2013-2014
Other Location :
Takashimaya, Singapore
Hsu Chi Chung (Troy Hsu) / Current Located in Singapore / +65 83397188 / cola555642122@gmail.com

10. Bulgari Window
Animation
Design & Implement
Cortina, ION , Singapore
Implement October, 2014
Other Location :
Takashimaya, Cortina Raffles City
Hsu Chi Chung (Troy Hsu) / Current Located in Singapore / +65 83397188 / cola555642122@gmail.com

11. Zenith & Bulgari
Cortina Jewellery Time 2014
Design & Implement
Paragon , Singapore
September 2014
Design & Implement for Zenith and Bulgari
Jewelry watch series, three showcase for each brand.
Hsu Chi Chung (Troy Hsu) / Current Located in Singapore / +65 83397188 / cola555642122@gmail.com

12. Zenith VM Showcase
Design & Implement
Marina Bay Sand , Singapore
December 2014
Design & Implement for Zenith
Which display in high traffic area in
Marina Bay Sand.
Hsu Chi Chung (Troy Hsu) / Current Located in Singapore / +65 83397188 / cola555642122@gmail.com

13. TAG Heuer
Formula 1 Road Show
Design & Set Up
DFS Abu Dhabi
March 2014
Hsu Chi Chung (Troy Hsu) / Current Located in Singapore / +65 83397188 / cola555642122@gmail.com

14. TAG Heuer
Formula E Event
Design & Production
Asia area
Spring 2015
Design & produce for TAG Heuer’s road show
event which will implement around Asia area,.
Hsu Chi Chung (Troy Hsu) / Current Located in Singapore / +65 83397188 / cola555642122@gmail.com

15. Ball Watch Exhibition
Event Planning & Set Up
Suntec City , Singapore
November 2013
Space Planning and managing project.
From planning drawing and implement set up.
Hsu Chi Chung (Troy Hsu) / Current Located in Singapore / +65 83397188 / cola555642122@gmail.com