[Trend&Issue report] Global Service_Preview(spotify, disney+,appletv+,slack)

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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.

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[Trend&Issue report] Global Service_Preview(spotify, disney+,appletv+,slack)

1. AD MARKET 2021년 상반기 광고 시장 주요 이슈 및 하반기 전망 2 . MEDIA NAVER / KAKAO / GOOGLE / FACEBOOK 3 . CONSUMER - ESG 환경을 생각하는 소비자, 기업의 ESG 경영 가속화 4 . FORMAT - AUDIO ‘듣는’ 콘텐츠 소비 증가, 오디오 시장 선점을 위한 경쟁 본격화 5. CONTENT - UNIVERSE 브랜드의 새로운 소통 방식, 세계관 콘텐츠 전성시대 6 . TECHNOLOGY - METAVERSE 디바이스와 플랫폼의 융합, 메타버스 상용화 7. AD ISSUE - DATA PRIVACY 개인정보 보호 정책과 디지털 광고 생태계의 변화

Nasreport318_2021 숏폼 콘텐츠_플랫폼_보고서_2106

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01 숏폼 콘텐츠 개념 및 소비 행태 • 주요 Keyword로 알아보는‘숏폼 콘텐츠’ • 소비 행태 : ① 기기 및 이용 시간 / ② 브랜드 콘텐츠 02 사업자 구분 및 현황 • 세대별 사업자 확산 과정 • ‘숏폼 콘텐츠 플랫폼’ 사업자 현황 • 플랫폼 유형별 사업자 소개 : ① SNS형(숏폼특화/기능탑재) / ② OTT 03 광고 상품 분석 • 영상 콘텐츠 활용 수익 모델 • 상품 유형별 분류 : ① 콘텐츠 분리형 / ② 콘텐츠 일체형 / ③ 콘텐츠 참여형 04 사업자 동향 및 전망 • 사업자 유형별 시장 전망 : ① SNS형 / ② OTT형

Nasreport318_MEDIA&MARKET ISSUE_2106

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MEDIA ISSUE  유튜브, 6월부터 국내에서도 모든 영상에 광고 노출…수익원 다각화  카카오, 오디오 플랫폼 ‘음(mm)’ 공개…글로벌 SNS 오디오 시장 진출 가속화  네이버, '네이버플러스 멤버십 with 패밀리' 출시…멤버십 가입자 확보 집중 MARKET ISSUE  콘텐츠 유료 구독 서비스 출시 활발, 콘텐츠 경쟁 우위 확보 목적  Addressable TV 광고 상용화…방송 광고에서도 오디언스 타깃팅 가능

Nasreport318_MEDIA AD ISSUE_2106

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 Apple, 신규 광고 상품 ‘검색 탭(Search Tab)’ 출시  인스타그램, IGTV&릴스 연결 광고 출시  이달의 매체 상품 소식 1) 네이버 - 성과형 광고(GFA) 신규 노출 지면 추가 2) 구글 - Find My Audience 소개 3) 카카오 - 카카오카카오비즈니스 서비스 개편 (5/25) 카카오모먼트 플랫폼 개편 (5/25) 카카오모먼트 대시보드 개편 (5/25) 비즈보드 카카오톡•다음 '콘텐츠뷰' 지면 확장 (5/26) 4) SMR - OTT 패키지 단가 상향 변동 1st 상품 단가 하향 변동 5) 틱톡 - 전면광고 상품 UI 변경 사항 안내(5/16일 부터 전면 적용) 6) 트위터 - 세로형 미디어 타임라인 노출 적용 업데이트

Nasreport318_IPTV CASE STUDY_반려동물 업종 사례_2106

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Nasreport318_IPTV, 여기 ISSUE_vol.2_2106

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Nasreport317_이커머스 성공의 KEY, 미디어커머스_f

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01 이커머스 시장 내 미디어커머스 • 이커머스 시장 규모 • 미디어커머스 사업자 등장 • 미디어커머스 개념 확장 02 미디어커머스 비즈니스 모델 • D2C 모델 - 정의 : 광고 회사 중심의 통합 마케팅 역량을 활용한 자사몰 내 구입 유도 - 대표 사례 : 에코마케팅 - 진출 사업자 : 종대사(제일기획, 이노션), 디지털 마케팅 에이전시(나스, 플레이디, FSN) • 콘텐츠 마케팅 모델 - 정의 : 유통사 중심의 미디어 콘텐츠를 활용한 마케팅 - 대표 사례 : CJ 오쇼핑 - CJ ENM의 오덴세 - 진출 사업자 : 편의점 BGF 리테일, 신세계 백화점 • 큐레이션 모델 - 정의 : 데이터 사업자 중심의 데이터 활용한 맞춤형 제품/브랜드 추천 - 대표 사례 : SKT T-Deal - 진출 사업자 : KT K-DEAL(통신사), 페이코(PG사), 카드사(BC카드) 03 미디어커머스 전망 • 비즈니스 모델별 요약 및 기대 효과 • 향후 시장 전망

MEDIA ISSUE  네이버•카카오, 인증 및 자격 증명 서비스로 락인(Lock-in) 효과 기대  카카오, 지그재그 인수 발표…차세대 글로벌 플랫폼으로 키운다  네이버 1분기 실적 발표, 서치플랫폼 성장 및 신사업 투자•협력 성과 가시화  카카오, 역대 최고 분기 실적 갱신…금융•콘텐츠•모빌리티 신사업 성장 견인  구글•페이스북, 사상 최대 1분기 매출 달성…광고 부문이 전체 매출 견인 MARKET ISSUE  4월 26일 iOS 14.5 업데이트 적용 … 업계의 대응 및 마케팅적 대안 모색  리워드 광고의 재도약, 나스미디어 리워드 플랫폼 ‘엔스테이션’ 출시 이달의 단신

Nasreport_IPTV, 여기 ISSUE_vol.1_2104

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Nasreport_IPTV AD CASE STUDY_Pause 상품_2104

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Nasreport_Media One Sheet_젤리뷰_2104

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Nasreport_Media Ad Issue_2104

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Nasreport_Media & Market Issue_2104

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MEDIA ISSUE  구글, 크롬 쿠키 사용 중단…쿠키 대체할 ‘FLoC’ 개발자용 평가판 출시  카카오, 카카오쇼핑 탭 신설…커머스 플랫폼 경쟁력 강화  오디오 콘텐츠 서비스, MZ세대를 주축으로 주목 받는 중 MARKET ISSUE  IPTV 3사, 가구별 맞춤형 방송 광고 ‘어드레서블 TV 광고’…7월 첫 지상파 송출  국내 이커머스 시장의 3가지 키워드 – 상장 / 제휴 / M&A  새로운 이용자 경험을 제공하는 ‘메타버스(Metaverse)’ 트렌드 부상

Nasreport_코로나19에 따른 IPTV 이용행태 변화_2104

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Nasreport_2021 NPR_인터넷 이용자 조사_2104

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Nasreport_Media One Sheet_더캠프_2103

Nasmedia

Nasreport_Media Ad Issue_2103

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 네이버, 스마트채널 ‘이미지 확장형’ 출시  구글, VAC & TRV4A 캠페인 App Deep-linking 기능 런치  카카오, 카카오모먼트 전환 수집 기준 및 제공 지표 변경  틱톡, 캠페인 최적화를 위한 A/B 테스트 기능 ‘Split Test’  아프리카TV, 실시간 비딩형(RTB) 광고 플랫폼(AAM) 런칭  이달의 매체 상품 소식

Nasreport_Media &Market Issue_2103

Nasmedia

MEDIA ISSUE  네이버, 급상승 검색어 서비스 종료…더욱 개인화된 검색 서비스 제공 예정  카카오, 연매출 4조 원 달성… 2021년 성장 동력은 모빌리티•콘텐츠  트위터, 신규 서비스 출시…유료 구독 모델 도입 및 음성 서비스 테스트 확대 MARKET ISSUE  제일기획, 2021년 디지털 광고비 6조 원 돌파…시장 점유율 50% 육박 예상  국내 모빌리티 시장, 통합 플랫폼을 중심으로 경쟁 본격화  KT, 빅데이터 기반 폐쇄형 커머스 ‘K deal’ 출시…신성장 사업 기대 이달의 단신

Nasreport_Trend&Issue Report_코로나 시대의 덤벨경제(dumbbell economy)

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01 코로나19와 건강 - 덤밸경제 정의 - 코로나19로 달라진 건강 인식 - 덤벨경제 성장 견인 카테고리 02 덤벨경제 관련 산업 <홈트레이닝> - 시장 현황 / 이용자 행태 / 2021 전망 <건강기능식품> - 시장 현황 / 이용자 행태 / 2021 전망 03 타겟 추천 매체 - 건강관리 관련 매체 (캐시워크, 헬피, 핏데이/런데이) - 검색 및 동영상 매체 (네이버, 유튜브, SMR)

Nasreport_IPTV AD CASE STUDY_교육_2102

Nasmedia

Nasreport_MEDIA ONE SHEET_LG전자 멤버십_2102

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Nasreport_MEDIA&MARKET ISSUE_2102

Nasmedia

MEDIA ISSUE  네이버•카카오, 엔터테인먼트 및 구독 사업 강화…국내외 이용자 확보 경쟁  네이버, 연매출 5조원 달성… 2021년은 SME•창작자 성장 지원에 집중  구글•페이스북, 4분기 광고 매출 대폭 성장…역대 최대 연매출 달성  인스타그램, ‘뮤직 스티커’와 ‘릴스(Reels)’ 서비스 국내 출시 MARKET ISSUE  OTT 시장 확대,‘티빙-JTBC스튜디오’ 제휴 확정 및 ‘디즈니+’ 국내 진출 공식화  글로벌 음원 스트리밍 서비스 ‘스포티파이’, 2월 2일 국내 정식 출시  CES 2021, 언택트 시대의 새로운 전시 패러다임 제안 지난 이슈 다시보기 이달의 단신

Nasreport_2020 IPTV 시장 동향 보고서_nasmedia

Nasmedia

Nasreport_MEDIA AD ISSUE_2102

Nasmedia

 네이버, 브랜드검색 ‘모바일 라이트형 리스팅’ 출시  네이버, 성과형 DA ‘구매 의도 타겟’ 옵션 및 ‘입찰가 한도’ 기능 추가  구글, B2B 잠재고객 세그먼트 Full Launch  카카오모먼트, 메시지 작성 기능 추가 및 관리 기능 개선  페이스북, iOS14 정책 관련 제한 사항과 체크리스트  이달의 매체 상품 소식

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

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March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. How did your website fare? Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape. You’ll learn: - How to create content that is valuable to users (not just search engines) using E-E-A-T. - How to build links that can boost rankings and withstand algorithm updates. - Best practices for content creation and link building so you can thrive during algorithm updates. With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility. Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies. Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success. Check out this webinar and unlock the secrets to thriving in the new Google era.

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The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

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First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

10 Videos Any Business Can Make Right Now! - Shelly Nathan

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

10 Video Ideas Any Business Can Make RIGHT NOW! You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session. Key Takeaways: How to use the Video Matrix How to use additional "Lenses" Where to source original video ideas

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

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