Sharon Miracle is the Corporate Communications Director for Tree Top and has managed public relations since 2008. Brooke Goodrich is the Senior Marketing Manager for Tree Top's 100% juice and apple sauce products. Tree Top was founded in 1960 in Selah, Washington as a co-op of local fruit growers. Today, Tree Top prides itself on its small town roots and remains farmer owned with over 1,100 grower owners. Tree Top is introducing a new reduced sugar 100% juice product made with apple or grape juice and coconut water that has 25% less sugar and calories than other 100% juices.

1. Presenters:
Brooke Goodrich
Sharon Miracle
1

2. Sharon Miracle – Corporate Communications Director
Sharon has managed the company's public relations and stakeholder
communications since 2008, including its social media. Sharon relocated back to
the Pacific NW from Wyoming and Colorado where she held senior and executive
level positions for two health care systems for nearly 15 years. Sharon is a wine
and food enthusiast who loves living among the orchards and vineyards of the
Yakima Valley, where fresh produce is abundant and just out her front door. She
is married with a 19 year old daughter. If not tending the gardens of the family’s
5 acre mini farm, Sharon enjoys entertaining and getting outdoors for trail
running, biking and hiking.
Brooke Goodrich – Senior Marketing Manager
After living on the East Coast for 20 years, Brooke headed out West, first to
Utah and then finally making her new home in the state of Washington.
Brooke has been marketing for Tree Top for 15 years, the last 8 years as a
Senior Marketing Manager over the 100% juice and apple sauce products.
She is also full-time mom to 3 children, Adam, Amanda and Jack (aged 9, 6
and 4). Luckily the whole family loves apple juice, including hubby home-
maker, Chris. In Brooke’s free time she is usually outside with the kids. But if
she is able to get in tube time, Brooke might be found watching The Food
Network or HGTV.
2

3. Sharon Miracle
3

4. Tree Top - History
Founded in 1960 by Mr. Charbonneau
Bill Charbonneau and held a contest among
later purchased by his employees to choose a brand
local fruit growers, name for his product, and the winning
our CO-OP has entry was "Tree Top." It was widely
processed local believed in those days that the very
growers fruit for best quality fruit grew at the top of the
nearly 50 years. trees.
With our heritage
With an office in the plant, no
firmly rooted in
batch of apple
apple juice, we also began producing
juice was
apple sauce with patented processes
bottled until it
that allow us to retain the wonderful
was personally
flavor of Washington Apples in our
sampled and approved by
apple sauce.
Mr. Charbonneau himself.
The Tree Top Story
4
8/22/2012

5. Tree Top - Today
• We pride ourselves in our small town heritage and culture.
More than 50 years after our humble beginnings, we
remain firmly planted Selah, WA-- a small town in the
heart of Washington’s apple country
• We are now more than 1,100 grower-owners strong
throughout Washington, Oregon, and Idaho
• Unlike most and because we’re a co-op, our ingredients
are within our control from our orchards to your shelf
• We offer a wide variety of fruit-based
products, from 100% apple juice and
blends to apple sauce
The Tree Top Story
5
8/22/2012

6. The Tree Top Difference
EXPERTISE
GROWER-OWNED For over 50 years we have
A grower owned co-op of over been driven by our rural values
1,100 apple & pear growers in the to produce fruit products we’re
Northwestern United States. proud to share with family and
neighbors.
LOCATION
GOOD CITIZENS
Located close to the fruit in the
The basis for creating the Co-op was
heart of Washington State’s apple
built on reducing waste. We are
country where the rich volcanic soil
conscientious about our impact on
and dry climate are ideal for
our environment and do what we
growing conditions.
can to make a positive difference.
QUALITY 100% USA COMMITMENT
We control ingredients from Tree Top is committed to bringing
orchard to shelf. In fact, we taste consumers 100% USA Apples in
every batch for quality & every bottle of Apple Juice – and is
consistency. the only major brand to do so.
6

7. Brooke Goodrich
7

8. 2 Flavors: Apple and Grape
Size: 46oz – 100% Juice
– 25% Less Sugar
• Almost 35% Less in Apple
– 20% Fewer Calories
– No Artificial Sweeteners
– All Natural
– Refreshing Taste
8

9. Unique “Reduced Sugar” Formula:
Key Ingredient: Coconut Water
By combining apple or grape
juices with light and refreshing
coconut water, overall sugar
content is reduced by 25%
(compared to other 100% pure juices)
9

10. So what’s the “skinny” on Coconut Water?
• Facts About Coconut Water:
– Natural coconut water is the liquid inside a younger coconut
– Coconut water has lower fruit sugars (5 brix)
– Coconut water is considered a 100% Fruit Juice
– Contains no saturated fat
– Contains potassium and variant amounts
of sodium, “electrolytes” that need to be
replenished after exercise (Sports drinks)
10

11. • 100% Fruit Juice Benefits
– Each 4oz serving of 100%
Juice provides ½ cup of fruit
– Research shows drinking
100% Juice is associated with
a more nutritious diet overall
– No added sugars in 100%
Juice – only naturally
occurring fruit sugars
11

12. • Available in Apple and Grape flavors, in 46oz bottle
• Found in the grocery shelf stable juice aisle
• Currently available at the following retailers:
– Northwest US: Fred Meyer, QFC, select independents
– Rocky Mt (AZ, CO, NM, Select TX & UT): Albertsons, Bashas’
– Southern California: Stater Bros., Ralphs
12

13. Say YES to:
• 100% Juice
• 25% Less Sugar
• No Artificial
Sweeteners
13

14. Thank you for trying Tree Top Reduced Sugar
100% Juice with your Moms Meet Group!
www.treetop.com
www.facebook.com/treetop.com
www.twitter.com/treetopinc
14