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Treacherous Transportation
- 1. COMM 395: FINAL PROJECT Tyler Miller, Daniel Flores & Geneve Ong
- 2. Public Transportation in Chicago 516.87 million passengers in 2010 Bus: 306.02 million Train: 210.85 million 650,000 riders on an average weekday 225 miles of track and 1,200 rail cars
- 3. Key Transportation Issues Construction Technical Malfunctions Weather Overcrowding
- 4. Issue: Reliability According to study by University of Cal-Berkeley, reliability is valued most by customers Passengers become frustrated with: Trains arriving late Slowed service causing missed transfers Mobile apps inaccurate Riders reduced use by half because of unreliability
- 5. Development & Inspiration • Inspiration • • • Personal Experiences Negative attitude towards CTA Goals • • • Different perspective Appreciation of the complexities Awareness of Chicago events
- 6. Our Game…
- 7. Game Objectives Learn how to manage the complexities of running a major transportation network Effectively manage and service day-to-day needs of commuters
- 9. Game Play Selecting your difficulty Manager (Red, Brown, and Green) Vice-President (Blue and Orange) CEO (Purple and Yellow) Each line has different challenges that a player must overcome
- 10. Level 1: Manager Red Line Most construction, Most consumers Chicago White Sox & Cubs Brown Line Residential Areas Managing different trains (Standing-Room) Green Line Crime
- 11. Level 2: Vice-President Blue Line O’Hare Airport Chicago Blackhawks Orange Line Midway Airport Pressure to get people to flights on time
- 12. Level 3: CEO Purple Line Services the Loop on occasion Must keep Loop operating smoothly Yellow Line Least congested Manage amount of trains to operate
- 13. Workers
- 14. Construction
- 15. Upgrades
- 16. An Average Day… • • • • • 3-5 mins long 1-2 challenges a day depending on difficulty Morning Commute Lunch Commute Evening Commute
- 17. Daily Recap ● Revenue ○ ○ ○ ● Costs ○ ○ ● Rewards Gov. Funding Tickets Employee Salaries Construction, Repairs Commuter Satisfaction
- 18. Rewards “Trusty Rusty” Everyone is on time “Content Commuter” No New complaints high on revenue “Employee of the Month” High Employee Satisfaction “Lowest Crime” No “Money on the Move” crime for a day “Thrifty Thoughts” Low input costs
- 19. Real World Tie-In’s Frequency of commutes and Flow of Revenue Traffic and difficulty Advantages of time of day Real-time Chicago city events Ex. Blackhawks game or parade
- 20. Social Components Importance of Social Networks Sharing on Facebook Challenges Send Money or Problems Rely on your friends
- 21. Mechanism: Procedural Rhetoric “The practice of using processes persuasively” TT is a research-based model of an existing public transport system – built to allow players to experience the challenges and strategy work involved in managing a real public service Realistic scenarios drive home key concepts that are true in real public transport systems: Resources come at a cost Challenges are frequent Challenges are complex & varied A public transport system is part of an economic model Successful play requires learning, and acting on, these key ideas
- 22. Mechanism: Flow “The feeling of complete and energized focus in an activity, with a high level of enjoyment and fulfillment” Clear 2 No Goals clear benchmarks: Revenue & Commuter Morale Distractions Endless Direct game Feedback Revenues and morale fluctuate Daily recaps Continuously 3 Challenging levels of game play Real-world tie-ins ensure new challenges
- 23. Mechanism: Indirect Control TT is an open-ended game with high player autonomy Must indirectly control player’s experience through game interface 5 main screen icons Abstract concept of commuter morale given a numerical equivalent for clear benchmarking CTA map interface provides an overview of the system players must oversee Clear indicators to get player attention
- 25. Game Marketing Free download with purchase of Ventra card On Train On banners inside of car Outside the entire car Promoters at different CTA stops Can demo it while they wait for train Partnerships All Chicago Sports teams Concert Venues City of Chicago Events Other groups
- 26. Game Evaluations Phase 1: Exploratory Research & Beta-Testing Observations Focus groups Qualitative Interviews & Surveys Key Questions: What did you like/not like about this game? What game elements were clear? What confused you? What motivated you to complete the challenges? How can the game better motivate you? What did you like about the game? What can be made more compelling?
- 27. Game Evaluations Phase 2: Confirmatory Research (After Release) Hypothesis: Positive attitude change towards CTA, public transport systems, as well as those who run them Greater knowledge of factors, costs, and considerations involved in running a network of trains Before & After Measurement Survey-based Research Surveys, Interviews, Observations