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Email Marketing Outperforms Social Media
In today’s digital focused world, brands have so many different channels to engage customers but email marketing still surpasses all digital marketing channels including social media. According to recent studies, email marketing has the largest user base overall, is the preferred method of communicating with brands, drives more sales than social media, has greater reach than social media and produces more ROI.
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While social media gets all of the buzz, email marketing is still the most important element of any digital marketing strategy. Email marketing produces the most sales conversions and highest ROI of all marketing channels. Email also has the highest customer acquisition and retention rates. Strategic use of email marketing can help increase B2B sales and make a major difference in your bottom line. One way to ensure your email marketing campaigns are successful is to stay tuned in to the email trends and follow the trends that consistently produce positive results. Personalization, customer segmentation and ensuring your emails are mobile-friendly are the key considerations that should be involved in your email strategy. If you are looking to increase your B2B email marketing performance, then these key factors should be considered.
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Email marketing campaigns should be approached with strategy in mind. Consider this – beginning a campaign without any optimization or collection of data will most likely result in subpar results at best. It’s important that when you deal with marketing that you take it one step at a time. Because in the end, you want to improve your business value and become wellknown in the public eye, rather than being labeled a spammer.
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Email Marketing Outperforms Social Media
In today’s digital focused world, brands have so many different channels to engage customers but email marketing still surpasses all digital marketing channels including social media. According to recent studies, email marketing has the largest user base overall, is the preferred method of communicating with brands, drives more sales than social media, has greater reach than social media and produces more ROI.
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shop online. Email marketing is even more important now as many other marketing channels have been pushed aside amid
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During these unprecedented times, many marketers may consider cutting their advertising budgets due to fears of
recession. Some data is showing that the United States may already be in a recession but economists expect this
recession to be short-lived. Many economists believe that the U.S. economy will rebound in Q3 and Q4 of this year. This
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In a world where social media and texting seem to dominate, you may be surprised to learn that email use continues to grow at a steady pace among both business professionals and consumers year after year. According to the Radicati Group, 250 billion emails are sent on a daily basis and email is expected to see massive growth this year with 275 billion emails sent daily.
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