1. TrashScan
Founded by:
Aaron Cannon, Andrea Morgan and Tara Walters

2. Mission Statement
“We are a customer-service oriented company dedicated to
producing products that facilitate everyday living. We produce
innovative products targeted to aid homeowners with normal,
routine tasks. We are committed to using 100 % recyclable
plastic and achieving superior quality by manufacturing in the
U.S.A. As our company grows, we plan on developing new
trashcan designs and expanding into kitchen accessories.”

3. Where did this idea come from??

4. Future Products
Partnering with online grocery
stores!
Voice command trashcans.
Trashcan with a built-in
basketball rim.
Kitchen knife block that
automatically sharpens knives.

5. Product Description
Stainless Steel Shell
Rubber Stoppers
Plastic Insert
State-of-the-art Scanner

6. Customer Benefit Package
Customer
Website Support
Center
TRASHSCA
N
90-Day
Mobile App Condition
Warranty

7. Customer Benefit Package
Customer
Website Support
Center
TRASHSCA
N
90-Day
Mobile App Condition
Warranty

8. Break Even Timeline
Year 1 Year 2
DECEMBER OF YEAR 2

9. Strategy Development
-Market Niche: Homeowners with DISPOSABLE
disposable income of $30,000 to INCOME
$40,000.
-Interest Customer: QVC Spot.
-Order Winners: Money-back
Guarantee.
-Competitors: Newell Rubbermaid
and SimpleHuman.
•Plan to overcome by our patented
scanner!
•Plans to partner with BB&B.

10. Business Strategies
Competitive Strategy:
✤ Innovation
Core Competencies:
✤ Research and Development Team
Maintaining and Supporting:
✤ Extensive Benefits and Perks
✤ 1% Royalty To Customers With Implemented Ideas.

11. Newell rubbermaid’s Linear Regression
y = 118,600,000x + 5,205,200,000

12. Newell rubbermaid’s 5 Year Forecast
Year Forecasted Sales ($)
6 $5,916,800,000
7 $6,035,400,000
8 $6,154,000,000
9 $6,272,600,000
10 $6,391,200,000

13. Trashscan’s 5 Year Forecast
Year Sales Units
1 $2,800,000 12,177
2 $2,856,125 12,421
3 $2,912,250 12,665
.047%
4 $2,968,375 12,909
5 $3,024,500 13,153

14. Not a Seasonal Product

15. Fixed Costs

16. Year 5
Year 1 Year 2 Year 3 Year 4
Facilities Expense
Rent $60,000 $61,800 $63,654 $65,564 $67,531
Utilities $25,000 $25,750 $26,523 $27,318 $28,138
Equipment $600,000 $600,000 $600,000 $600,000 $600,000
Administrative
Expenses
Salaries $700,000 $721,000 $742,630 $764,909 $787,856
Marketing Expenses
Advertising $569,388 $545,688 $521,277 $496,133 $470,236
Training Expenses
Robotics Training $5,000 $5,150 $5,305 $5,464 $5,628
Total Fixed Expenses $1,959,388 $1,959,388 $1,959,388 $1,959,388 $1,959,388

17. Variable Cost
Stainless Steel $8.11
Rubber Stoppers $1.50
Scanner $23.40
Plastic Insert $3.00
Direct Labor $24.76
Packaging (Cardboard, plastic) $4
Shipping $5.23
Total $70
Selling Price $229.95

18. Break Even Analysis
Est. Break-Even: =1,959,388/ Est. Left
Year
(229.95-70)= 12,250 units Units Over
Fixed Cost of $1,959,388
Annually
1 12,177 73
Break Even Point within
December 2 12,421 -97
of Year 2

19. Location Analysis
Factor Weight Pittsburgh Boston Los Angeles
Proximity to
40 4 2 1
Robotics Research
Quality of Life 30 5 3 2
Proximity to Skilled
30 3 4 3
Labor
Weighted Totals 100 400 290 190

20. Manufacturing Facility

21. PLASTIC ASSEMBL
INSERTS Y CUTTING
90 SEC. 170 SEC. 90 SEC.
15 X 20 FT. 20 X 20 FT. 20 X 20 FT.
TRASH
ROBOTIC
BAGS SHAPING
S
40 SEC. 60 SEC.
45 SEC.
15 X 18 FT. 15 X 12 FT.
40 X 40 FT.
Actual Output: 7 units/hr. WELDING
35 SEC.
12 X 12 FT.
Effective Capacity: 21 Manufacturing
units/hr.
Layout

22. Office Layout

23. R&D Center

24. R&D simulated kitchen

25. Just-In-Time Concepts
Total Quality Management
✦ Utilizing quality at the source & implementing jidoka.
Respect for Workforce
✦ Empowerment of all employees and creative environment.
Total Productive Maintenance
✦ Scheduling preventative maintenance and gathering data for part replacement.

26. Questions?