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デザイニングWEBインターフェース



第5原則
トランジションを利用しよう
トランジションを使う理由
人は動くものに対して無意識のうちに注意を向けてしまう。
その法則をうまく利用すればインターフェースにとって強力
な武器になる。
トランジションの定義
ここではトランジションを
「一定の時間にわたって生じる特殊効果」と定義する。
トランジションの役割
トランジションは、インターフェース上で起きる動きを
なめらかにする潤滑剤の役目を果たす。
ユーザに何が起きたかを明確に伝え、ユーザの行動を促す。
トランジション効果から見た
トランジションパターン
・対になって使われる2つのパターン
・明るくするとそこに注目が集まる。
・ディスプレイの一部だけ輝度を上げる方法はないので、
ウィンドウ全体の明度を下げ、インターフェースの一部
だけを通常の明度で表示しておくのが典型的な実現方法。
明度/濃度の増減
例:ライトボックス
例:操作準備中の状態
・ページ内にインレイを表示する際によく使われる方法
・明度/濃度の増減より注目を集めやすい(動きの変化は色の
変化よりも印象的なため)
・オーバーレイとの違いは、ボタンとの結びつきや、どのコン
テンツに適用されるのかがはっきりする。インライン方式なの
でコンテキストが保たれ、隠されてしまうことがなくなる。
展開/折りたたみ
例:アコーディオン
トランジションの目的から見た
トランジションパターン
・ユーザを引きつけて喜ばせる
・ユーザの行動に対して報酬を与える
エンゲージメントを高める
・ストーリーの魅力を高め、唐突な飛躍を埋め合わ
せ、アクションをより具体的で信用できるものにす
ること
・各トランジションには役割があって、その役割を
理解して使用する
コミュニケーション
コミュニケーション目的の
トランジションをさらに分類する
No1.
コンテキストを維持したまま
ビューを切り換える
例:カルーセル
例:アコーディオン
例:チェックボックス
No2.
結果を直ちに説明する
例:数値の増減
No3.
オブジェクト間の関係を示す
例:ズーム(flickrから)
No4.
注目を集める
例:セキュアアピール
No5.
体感性能を向上させる
例:ローディング
No6.
仮想空間の錯覚を生み出す
例:Mission Control(MAC OS X)

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クックパッドで学ぶデザイニングWEBインターフェース : 第5原則 トランジションを利用しよう