The document proposes a line of transformational shoe products that allow the wearer to adapt a single pair of shoes for different activities and environments. The shoes would have interchangeable soles and bodies to transform a normal shoe into a hiking, golf, winter weather, or sandal shoe as needed. The shoes would incorporate Aqua Titanium technology to increase energy, balance, and blood flow. There would be four shoe models - Sport, Blazer, Ice Pick, and Sand Boat - each with different transformational capabilities.

2. Problem Hikers, Golfers, Winter Travelers, and your everyday person all travel on many conditions with specific shoes for each scenario Rarely do you see people carrying multiple pairs of shoes for the events or scenarios that may unfold Average American: Has trouble golfing in cross trainer shoes Slip or Fall in icy conditions Has trouble hiking if not properly equipped Could benefit from more options People own too many shoes “ Most women own 19 pairs of shoes, some secretly” Accessibility in shoes has been limited, but it is time to explore shoes full potential…

3. Possible Scenarios You are at college and your friends want to you to go golfing, but your golf shoes are at home in Cincinnati, OH. You are walking to class in the winter and the latest winter weather has made you wish you had more traction. You are hiking after a recent rain and you wish you had shoes to endure the pools of mud. You are walking down the boardwalk or are a student at Miami University that wished they could transform their boat shoes into sandals.

4. Transform the Track Our transformational shoe line will offer four types of shoes for four types of environmental changes: Normal Shoes  Hiking Shoes Normal Shoes  Golf Shoes Normal Shoes  Winter Shoes Boat Shoes  Sandals

5. Product Details Product Sole Transforms Shoe Body Transforms Aqua Titanium Infusion Sport ✓ ✓ Blazer ✓ ✓ Ice Pick ✓ ✓ Sand Boat ✓ ✓

6. Aqua Titanium (Phiten) All of our shoes will incorporate specific materials made with aqua Titanium This technology increases energy, balance, and blood flow.

7. Taglines Blazer- “Slip-and-Slide is for little kids” Sport- “No more double-mulligan's on the 18 th hole, stay grounded and improve your score” Ice Pick- “Crushed Ice Anyone?” Sand Boats -“Finally guys can wear thongs on a boat.” Unlike this guy, you could be feeling refreshed after a hike…and maybe keep your balance also!

8. ★ The Sand Boat Model doesn’t include a transformational sole.

9. Hit the Links

11. Works Cited http://www.phitenusa.com/t-aqua.aspx http://www.phitenusa.com/t-energy.aspx http://www.reuters.com/article/idUSN0632859720070910 http://cache.boston.com/universal/site_graphics/blogs/bigpicture/tough_02_02/t10_17823243.jpg