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GEOGRAPHIC
    World wide
    Urban and rural

DEMOGRAPHIC
    Age – Young as babies to older age range approximately 40
    Lifecycle –Young – Older couple with kids 18+
    Gender – Male and female
    Income – Working class (D) → Upper middle class (A)

PSYCHOGRAPHIC
    Social Class
    Lifestyle
    Personality


BEHAVIOURAL
Occasions
Benefits
Usage Rate
Loyalty Status


POLITICAL
Strikes
Culture


ECONOMICAL

SOCIAL

TECHNOLOGICAL

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Traget customer profile

  • 1. GEOGRAPHIC World wide Urban and rural DEMOGRAPHIC Age – Young as babies to older age range approximately 40 Lifecycle –Young – Older couple with kids 18+ Gender – Male and female Income – Working class (D) → Upper middle class (A) PSYCHOGRAPHIC Social Class Lifestyle Personality BEHAVIOURAL Occasions Benefits Usage Rate Loyalty Status POLITICAL Strikes Culture ECONOMICAL SOCIAL TECHNOLOGICAL