Basic understanding of the trademark framework in Singapore, including information on trademark registration, requirements, process and proper use of registered trademark.

1. Trademark for Newbies
Basic Understanding of Trademark (Singapore)
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2. Overview
Introduction of Trademark
Trademark Registration & Requirement
Use & Maintenance of Trademark
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3. Introduction
Definition of Trademark
Section 2(1) of Trade Marks Act (TMA)
“… any sign capable of being represented graphically and
which is capable of distinguishing goods and services
dealt with or provided in the course of trade…”
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4. Different Types of Trademarks
The definition of a trademark is wide and may include:
Traditional Marks -
Letters, numerals, words, logo, signs, slogan, or
combination of these.
Non-conventional Marks –
3-D, Movement, Scent, Colour, Sound, Hologram
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5. Examples of non-conventional
trademarks
The above marks remain properties of their respective owners.
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6. …so, what qualifies as a
Trademark under the TMA?
Sections 7 and 8 of TMA
The following are not registrable -
 Marks identical / similar to an earlier mark
 Marks devoid of any distinctive character
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7. Continue…
 Marks consisting exclusively of signs which may
serve to designate the kind, quality, quantity,
intended purpose, value, geographical origin, time
of production or rendering of goods/service
 Marks consisting exclusively of signs which have
become customary in language or trade
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8. Avoiding the Pitfalls
Conducting Trademark Search
A pre-file search helps to locate prior marks which
bear elements identical or similar to your mark.
The search provides applicants opportunity to
revise their marks prior to filing, with a view to
minimize objections.
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9. Ready to File!
Singapore Trademark Process & Timeframe –
1. Application Filing (1 – 2 days)
2. Examination / Acceptance (up to 4 months)
3. Publication & Registration (up to 2 – 3 months)
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10. Requirements : Checklist
 Applicant’s name & address
 Sample of mark in electronic format
 Classifications & Specifications
 Certified Translation / Transliteration, if applicable
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11. Publication and Registration
Upon registry’s acceptance, the mark shall be
published at the Singapore Trade Marks Journals.
Any third party may oppose an application within two
months (extendable up to maximum four months)
from the date of publication.
If no opposition arise, your mark shall advance to
registration.
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12. Term of Registration
Recordal of Renewal
A registered trademark in Singapore is valid for 10
years from the date of registration, renewable every
10 years upon payment of renewal fees.
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13. Proper use of your Trademark
 Give notice that your mark is registered ®
 Use mark as originally filed
 Use mark as adjectives – not as nouns / verbs
 Append your mark to your goods/services
 License with care
 Police your mark
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14. Talk to us to find out more!
Our initial consultation is always free.
LJ Vernus Trademark Agent
12 Aljunied Road #06-01B/C KH Plaza
Singapore 389801
Tel: +65 6744 0094
E-mail: info@ljvernus.com
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