The document discusses strategies for the Convention & Visitor Association of Lane County Oregon (CVALCO) to promote Eugene, Oregon as "Track Town USA" and increase tourism by attracting visitors interested in running and track & field events. It identifies several target audiences, including track & field fans, running enthusiasts, visitors interested in running/track history, travelers, media, and running/travel bloggers. For each target audience, it outlines objectives and strategies, such as developing promotional materials, pitching story ideas to media/publications, and joining online conversations to encourage people to visit Eugene for its running and track events.