Toyota of Orlando shares what product placement is and how the brand has been featured in different films and TV shows.

1. Toyota Product
Placements
Check out the films and TV shows where Toyota has made a cameo!

2. What is Product Placement?
It’s a practice in which manufacturers gain exposure for their product by paying for
them to be shown in TV and films.

3. Bones (2005)
● Several episodes include the Toyota
Prius as a topic of conversation
● This is the most evident form of
product placement because the
characters are talking about it AND
mentioning its awesome features

4. Pursuit of Happyness (2006)
● This Toyota product placement is
more discreet
● The characters don’t mention it within
the universe
● It’s placed in the backgrounds of the
scenes

5. Back to the Future Part II (1989)
● The film features a Toyota Hilux
(which isn’t in production in the states
anymore)
● The Toyota Hilux is the protagonists’
dream car
● This influences fans to “want” the car
too

6. Lala Land (2016)
● The protagonist drives a Toyota Prius
● Many find the protagonist as a
relatable character, therefore they
can see themselves owning a Prius
● Within the film, its fuel efficiency and
reliability are mentioned