MindCare 2014: Towards a Smart Wearable Tool to Enable People with SSPI to Co...Daniel Sonntag
The most effective way for people to communicate would be spontaneous language generation.
• Novel utterance generation: the ability to say “almost everything,” without a strictly predefined set of possible utterances/generations/ productions.
• We attempt to give people with SSPI the ability to say almost anything. For this reason, we would like to build a general system that produces novel utterances without predefined rules. We chose a data-driven approach in the form of statistical language modeling.
• In some conditions (e.g., cerebral palsy), people suffer from communication and very severe movement disorders at the same time. For them, special peripherals are necessary. Eye tracking provides a promising alternative to people who cannot use their hands.
Evaluating the Stability and Credibility of Ontology Matching MethodsXing Niu
The document discusses evaluating the stability and credibility of ontology matching methods. It introduces confidence threshold and relaxed confidence threshold as basic concepts. It then discusses various evaluation measures for stability including comprehensive F-measure and STD score. For credibility, it discusses ROC-AUC score. The document concludes by proposing new evaluation measures and future work in further evaluating and analyzing ontology matching methods.
THESEUS Usability Guidelines for Usecase ApplicationsDaniel Sonntag
Usability Guidelines for Use Case Applications serves as an introduction to the general topic of usability, i.e., how user-friendly and efficient a THESEUS prototype is. In these guidelines, we emphasize the importance of usability testing, particularly during the development of a given THESEUS prototype. We discuss the many advantages of testing prototypes and products in terms of costs, product quality, and customer satisfaction. Usability testing can improve development productivity through more efficient design and fewer code revisions. It can help to eliminate over-design by emphasizing the functionality required to meet the needs of real users. Design problems can be detected earlier in the development process, saving both time and money. In these Guidelines we provide a brief overview of testing options, ranging from a cognitive walkthrough to interviews to eye tracking. Different techniques are used at different stages of a product's development. While many techniques can be applied, no single technique alone can ensure the usability of prototypes. Usability is a process with iterative steps, meaning the cycle is repeated but in a cumulative fashion, similar to software development. In order to test, a prototype must be available and we devote some time in the Guidelines to an overview of different tools and ways to build the necessary prototypes. We also describe some options such as paper prototyping, prototypes from Visio, PowerPoint, HTML, Flash and others, and working prototypes (Java, C++, etc.) before addressing the actual tests. Before any testing is conducted, the purpose of the test should be clarified. This will have considerable impact on the kind of testing to be done. A test plan should also be written before the start of the test which considers several different aspects including, for instance, the duration of the test, where it will take place, or who the experimenter will be. A pilot test is also recommended to avoid misunderstandings and other problems during the actual test. In this context, the Guidelines also discuss other important aspects such as budget, room set-up, time, and limitations of the experimenter and test subjects themselves. To provide an overview of some of the projects THESEUS is concerned with in the context of usability, we supply explicit recommendations that result in proposed scenarios for use cases in the Guidelines. The THESEUS program consists of six use cases: ALEXANDRIA, CONTENTUS, MEDICO, ORDO, PROCESSUS, and TEXO. In order to come up with the different testing scenarios, each of which has specific design and testing recommendations, we first extracted some substantial information from the different use cases in different user settings: we discerned between those who will use the system, where they will use the system, and what they will do with the system. After considering the results, we determined that the THESEUS program works with seven different scenarios. We provide a decision tree that leads to specific recommendations for designing and testing with prototypes for each of the different scenarios and user settings. General recommendations concerning various input methods, the design, and the testing itself have also been included in the Guidelines. Following that, we emphasize what we find important for the design and testing of each of the seven testing scenarios. We address, for instance, the appropriate input method (keyboard, mouse, speech, etc.), according to the type of test subject (e.g., administrator or mobile user), or also which prototype could be used for the usability test. We will also challenge the usability of traditional usability guidelines. Oftentimes, guideline descriptions and explanations are unsatisfactory, remaining vague and ambiguous in explanation The Guidelines close with an extensive list of recommended further information sources.
The Medical Cyber-Physical Systems Activity at EIT: A Look under the Hood
In the future, clinical environments will develop into medical cyber-physical systems of their own. Patients will get direct treatment according to a direct data acquisition and interpretation workflow. In the end, the doctor’s decision support will be provided according to the data the cyber- physical system (CPS) collects from the individual patients. This approach will be scalable, extend patient monitoring to data collections at home by using portable sensors providing information about a patient’s recovery status, and influence healthcare of the future.
Intro to Dynamic Pricing & Yield Management for Vacation & Short-Term RentalsBeyond Pricing
This document provides an introduction to dynamic pricing and yield management strategies for vacation rentals. It discusses how demand fluctuates significantly based on seasonality, events, and day of the week. Dynamic pricing allows owners to adjust nightly rates based on changes in supply and demand to maximize revenue. While most managers currently use basic high and low season pricing, truly dynamic pricing that responds to real-time changes can significantly increase profits. Determining the optimal average nightly rate and identifying demand signals are challenges but important for maximizing bookings and revenue.
Beyond Pricing takes a look at occupancy and travel trends in Edinburgh, Scotland, to show how day of week, seasonality, and local events impact the pricing strategy for Airbnbs.
MindCare 2014: Towards a Smart Wearable Tool to Enable People with SSPI to Co...Daniel Sonntag
The most effective way for people to communicate would be spontaneous language generation.
• Novel utterance generation: the ability to say “almost everything,” without a strictly predefined set of possible utterances/generations/ productions.
• We attempt to give people with SSPI the ability to say almost anything. For this reason, we would like to build a general system that produces novel utterances without predefined rules. We chose a data-driven approach in the form of statistical language modeling.
• In some conditions (e.g., cerebral palsy), people suffer from communication and very severe movement disorders at the same time. For them, special peripherals are necessary. Eye tracking provides a promising alternative to people who cannot use their hands.
Evaluating the Stability and Credibility of Ontology Matching MethodsXing Niu
The document discusses evaluating the stability and credibility of ontology matching methods. It introduces confidence threshold and relaxed confidence threshold as basic concepts. It then discusses various evaluation measures for stability including comprehensive F-measure and STD score. For credibility, it discusses ROC-AUC score. The document concludes by proposing new evaluation measures and future work in further evaluating and analyzing ontology matching methods.
THESEUS Usability Guidelines for Usecase ApplicationsDaniel Sonntag
Usability Guidelines for Use Case Applications serves as an introduction to the general topic of usability, i.e., how user-friendly and efficient a THESEUS prototype is. In these guidelines, we emphasize the importance of usability testing, particularly during the development of a given THESEUS prototype. We discuss the many advantages of testing prototypes and products in terms of costs, product quality, and customer satisfaction. Usability testing can improve development productivity through more efficient design and fewer code revisions. It can help to eliminate over-design by emphasizing the functionality required to meet the needs of real users. Design problems can be detected earlier in the development process, saving both time and money. In these Guidelines we provide a brief overview of testing options, ranging from a cognitive walkthrough to interviews to eye tracking. Different techniques are used at different stages of a product's development. While many techniques can be applied, no single technique alone can ensure the usability of prototypes. Usability is a process with iterative steps, meaning the cycle is repeated but in a cumulative fashion, similar to software development. In order to test, a prototype must be available and we devote some time in the Guidelines to an overview of different tools and ways to build the necessary prototypes. We also describe some options such as paper prototyping, prototypes from Visio, PowerPoint, HTML, Flash and others, and working prototypes (Java, C++, etc.) before addressing the actual tests. Before any testing is conducted, the purpose of the test should be clarified. This will have considerable impact on the kind of testing to be done. A test plan should also be written before the start of the test which considers several different aspects including, for instance, the duration of the test, where it will take place, or who the experimenter will be. A pilot test is also recommended to avoid misunderstandings and other problems during the actual test. In this context, the Guidelines also discuss other important aspects such as budget, room set-up, time, and limitations of the experimenter and test subjects themselves. To provide an overview of some of the projects THESEUS is concerned with in the context of usability, we supply explicit recommendations that result in proposed scenarios for use cases in the Guidelines. The THESEUS program consists of six use cases: ALEXANDRIA, CONTENTUS, MEDICO, ORDO, PROCESSUS, and TEXO. In order to come up with the different testing scenarios, each of which has specific design and testing recommendations, we first extracted some substantial information from the different use cases in different user settings: we discerned between those who will use the system, where they will use the system, and what they will do with the system. After considering the results, we determined that the THESEUS program works with seven different scenarios. We provide a decision tree that leads to specific recommendations for designing and testing with prototypes for each of the different scenarios and user settings. General recommendations concerning various input methods, the design, and the testing itself have also been included in the Guidelines. Following that, we emphasize what we find important for the design and testing of each of the seven testing scenarios. We address, for instance, the appropriate input method (keyboard, mouse, speech, etc.), according to the type of test subject (e.g., administrator or mobile user), or also which prototype could be used for the usability test. We will also challenge the usability of traditional usability guidelines. Oftentimes, guideline descriptions and explanations are unsatisfactory, remaining vague and ambiguous in explanation The Guidelines close with an extensive list of recommended further information sources.
The Medical Cyber-Physical Systems Activity at EIT: A Look under the Hood
In the future, clinical environments will develop into medical cyber-physical systems of their own. Patients will get direct treatment according to a direct data acquisition and interpretation workflow. In the end, the doctor’s decision support will be provided according to the data the cyber- physical system (CPS) collects from the individual patients. This approach will be scalable, extend patient monitoring to data collections at home by using portable sensors providing information about a patient’s recovery status, and influence healthcare of the future.
Intro to Dynamic Pricing & Yield Management for Vacation & Short-Term RentalsBeyond Pricing
This document provides an introduction to dynamic pricing and yield management strategies for vacation rentals. It discusses how demand fluctuates significantly based on seasonality, events, and day of the week. Dynamic pricing allows owners to adjust nightly rates based on changes in supply and demand to maximize revenue. While most managers currently use basic high and low season pricing, truly dynamic pricing that responds to real-time changes can significantly increase profits. Determining the optimal average nightly rate and identifying demand signals are challenges but important for maximizing bookings and revenue.
Beyond Pricing takes a look at occupancy and travel trends in Edinburgh, Scotland, to show how day of week, seasonality, and local events impact the pricing strategy for Airbnbs.
Beyond Pricing takes a look at occupancy and travel trends in Dublin, Ireland, to show how day of week, seasonality, and local events impact the pricing strategy for Airbnbs.
Mass affluent lead gen and web based marketing for financial professionalsLoic Jeanjean
- The document discusses mass affluent lead generation and web-based marketing strategies presented by Frank Troise and Loic Jeanjean.
- It outlines opportunities to increase client lifetime value by over 600%, lower marketing costs by over 90%, and improve client communications through an online lead generation process.
- The key steps of the proposed process are: 1) providing valuable online content as outreach, 2) including a clear call to action, 3) ensuring prospects can easily find your information, and 4) contacting leads quickly through phone and autoresponders.
Successful Property Procurement: Another Amazing SJREI Eventsjreiassociation
Learn the insider secrets on successful property procurement from a proven pro: Michael Pierce of Prodesse! SJREI is the Bay Area's premier association for real estate investors to hear the industry's most elite speakers, network and learn.
Beyond Pricing shares the tricks of the trade regarding dynamic pricing for short-term vacation rentals and Airbnbs to help our hosts maximize revenue from their listing(s).
Beyond Pricing takes a look at occupancy and travel trends in Paris, France, to show how day of week, seasonality, and local events impact the pricing strategy for Airbnbs.
Learn how to maximize revenue as a Toronto Airbnb host. We look at historical Airbnb prices and occupancy to showcase the best strategies to ensure you are maximizing revenue for your listing!
Free Money - Real Examples of How Dynamic Pricing Drove Higher Rates and Occu...Beyond Pricing
Discover real-life examples detailing how property managers were able to uncover "free" money by using dynamic pricing to charge higher rates during peak periods and get bookings during low periods. This presentation shows how real managers used strategies for adjusting prices and how those strategies paid off. This presentation will allow you to take a deep dive into booking history and demand trends and learn to identify opportunities that will generate incremental revenue just through pricing.
Beyond Pricing takes a look at occupancy and travel trends in Vienna, Austria, to show how day of week, seasonality, and local events impact the pricing strategy for Airbnbs.
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Anne Arundel County Real Estate Services. Visit www.GoldenResults.com
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Anne Arundel County Real Estate Services in 2020.
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Southern Anne Arundel County Real Estate Services in 2020.
Golden Results Maryland Real Estate Seller Marketing PlanRE/MAX Leading Edge
This document outlines Cheryl Ritchie's "Golden Results" marketing plan for selling a home. The plan involves 10 steps: discussing questions, reviewing market stats, credentials, buyer wants, online presence, pricing strategy, Cheryl's role, forms, marketing status meetings, and follow up. The plan emphasizes competitive pricing, professional photos and listings, and ongoing client communication to ensure a quick sale. Cheryl promises personal service and to help clients retrieve "Golden Results" by guiding their home through the selling process.
This document provides guidance and best practices for running deal stores during the holiday season. It discusses using contests to build email databases, providing a blueprint for holiday deals and promotions, and new tools and features. Key recommendations include starting early, pitching multiple deals, refreshing sites with holiday themes, securing a good mix of deals, and using stores to expand offerings throughout the year. The webinar aims to help drive revenue, build audiences and databases, and grow engagement during the critical holiday period.
Presented at the RETG event in Auckland on the 7th April 2017. David Faulkner explains why focusing on business retention in today's economic climate is equally as important as focusing on business development. Also, why too many unregulated Property Managers are causing us to have a race to the bottom.
Beyond Pricing takes a look at occupancy in London to illustrate how supply and demand of Airbnbs in London is always changing and highlights how day of week, seasonality, and local events affect the pricing strategy for Airbnbs.
Beyond Pricing takes a look at occupancy in two primary Australian markets, Sydney and Melbourne, to show how day of week, seasonality, and local events effect the pricing strategy for Airbnbs.
Business Retention; How to extend the lifetime value of your clientsDavid Faulkner
In this presentation that we did at LJ Hooker/Harveys Conference in Auckland in July 2017, David Faulkner of Real iQ talks about how automation and outsourcing is changing Property Management and what the industry needs to do to evolve.
This document summarizes Aaron Novello's experience in the real estate market in 2006 in Gainesville, FL. In his first 60 days, he took 10 listings but none were selling. He discusses that the key problem was pricing - even if you do everything else right in the listing process, if you don't price it properly, it won't sell. The rest of the document discusses pricing strategies and skills, including pre-qualifying buyers, presenting pricing information as a team with the sellers rather than authoritatively, and strategies for price reductions if it doesn't sell at the initial price.
You'll Retrieve Golden Results for all your Southern Maryland and Anne Arundel County Real Estate Related Services. Visit www.GoldenResults.com for more Home Seller Services.
The document discusses solutions to parking issues in a residential neighborhood. It analyzes the costs and participation of an employee shuttle program compared to parking passes. There is currently a parking deficit that will grow if no action is taken. Proposed solutions include increasing the use of parking passes and meters, building a parking deck, adjusting parking fines, and redirecting related funds. Implementation of new rates and policies is recommended to begin in 2010 to help finance construction of a parking deck by 2011.
Beyond Pricing takes a look at occupancy and travel trends in Dublin, Ireland, to show how day of week, seasonality, and local events impact the pricing strategy for Airbnbs.
Mass affluent lead gen and web based marketing for financial professionalsLoic Jeanjean
- The document discusses mass affluent lead generation and web-based marketing strategies presented by Frank Troise and Loic Jeanjean.
- It outlines opportunities to increase client lifetime value by over 600%, lower marketing costs by over 90%, and improve client communications through an online lead generation process.
- The key steps of the proposed process are: 1) providing valuable online content as outreach, 2) including a clear call to action, 3) ensuring prospects can easily find your information, and 4) contacting leads quickly through phone and autoresponders.
Successful Property Procurement: Another Amazing SJREI Eventsjreiassociation
Learn the insider secrets on successful property procurement from a proven pro: Michael Pierce of Prodesse! SJREI is the Bay Area's premier association for real estate investors to hear the industry's most elite speakers, network and learn.
Beyond Pricing shares the tricks of the trade regarding dynamic pricing for short-term vacation rentals and Airbnbs to help our hosts maximize revenue from their listing(s).
Beyond Pricing takes a look at occupancy and travel trends in Paris, France, to show how day of week, seasonality, and local events impact the pricing strategy for Airbnbs.
Learn how to maximize revenue as a Toronto Airbnb host. We look at historical Airbnb prices and occupancy to showcase the best strategies to ensure you are maximizing revenue for your listing!
Free Money - Real Examples of How Dynamic Pricing Drove Higher Rates and Occu...Beyond Pricing
Discover real-life examples detailing how property managers were able to uncover "free" money by using dynamic pricing to charge higher rates during peak periods and get bookings during low periods. This presentation shows how real managers used strategies for adjusting prices and how those strategies paid off. This presentation will allow you to take a deep dive into booking history and demand trends and learn to identify opportunities that will generate incremental revenue just through pricing.
Beyond Pricing takes a look at occupancy and travel trends in Vienna, Austria, to show how day of week, seasonality, and local events impact the pricing strategy for Airbnbs.
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Anne Arundel County Real Estate Services. Visit www.GoldenResults.com
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Anne Arundel County Real Estate Services in 2020.
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Southern Anne Arundel County Real Estate Services in 2020.
Golden Results Maryland Real Estate Seller Marketing PlanRE/MAX Leading Edge
This document outlines Cheryl Ritchie's "Golden Results" marketing plan for selling a home. The plan involves 10 steps: discussing questions, reviewing market stats, credentials, buyer wants, online presence, pricing strategy, Cheryl's role, forms, marketing status meetings, and follow up. The plan emphasizes competitive pricing, professional photos and listings, and ongoing client communication to ensure a quick sale. Cheryl promises personal service and to help clients retrieve "Golden Results" by guiding their home through the selling process.
This document provides guidance and best practices for running deal stores during the holiday season. It discusses using contests to build email databases, providing a blueprint for holiday deals and promotions, and new tools and features. Key recommendations include starting early, pitching multiple deals, refreshing sites with holiday themes, securing a good mix of deals, and using stores to expand offerings throughout the year. The webinar aims to help drive revenue, build audiences and databases, and grow engagement during the critical holiday period.
Presented at the RETG event in Auckland on the 7th April 2017. David Faulkner explains why focusing on business retention in today's economic climate is equally as important as focusing on business development. Also, why too many unregulated Property Managers are causing us to have a race to the bottom.
Beyond Pricing takes a look at occupancy in London to illustrate how supply and demand of Airbnbs in London is always changing and highlights how day of week, seasonality, and local events affect the pricing strategy for Airbnbs.
Beyond Pricing takes a look at occupancy in two primary Australian markets, Sydney and Melbourne, to show how day of week, seasonality, and local events effect the pricing strategy for Airbnbs.
Business Retention; How to extend the lifetime value of your clientsDavid Faulkner
In this presentation that we did at LJ Hooker/Harveys Conference in Auckland in July 2017, David Faulkner of Real iQ talks about how automation and outsourcing is changing Property Management and what the industry needs to do to evolve.
This document summarizes Aaron Novello's experience in the real estate market in 2006 in Gainesville, FL. In his first 60 days, he took 10 listings but none were selling. He discusses that the key problem was pricing - even if you do everything else right in the listing process, if you don't price it properly, it won't sell. The rest of the document discusses pricing strategies and skills, including pre-qualifying buyers, presenting pricing information as a team with the sellers rather than authoritatively, and strategies for price reductions if it doesn't sell at the initial price.
You'll Retrieve Golden Results for all your Southern Maryland and Anne Arundel County Real Estate Related Services. Visit www.GoldenResults.com for more Home Seller Services.
The document discusses solutions to parking issues in a residential neighborhood. It analyzes the costs and participation of an employee shuttle program compared to parking passes. There is currently a parking deficit that will grow if no action is taken. Proposed solutions include increasing the use of parking passes and meters, building a parking deck, adjusting parking fines, and redirecting related funds. Implementation of new rates and policies is recommended to begin in 2010 to help finance construction of a parking deck by 2011.
4. Revenue Management
From the literature…
"Revenue management is the art and science of
predicting real-time customer demand at the micro
market level and optimizing the price and availability
of products.“
-Robert G. Cross
8. Individual Project
Take a break and calculate Fixed and Variable costs
for your hotels.
• Use a spreadsheet or paper
• First column put all fixed monthly costs
o Fixed Costs = Total Fixed ÷ (Total Rooms X Days in Month)
• Second column put total monthly variable costs
o Variable Costs = Total Variable ÷ (Rooms sold in month)
Let’s take 10-15 minutes….
9. Example
Fixed Variable
Mortgage 45,000 Housekeepers 7,000
Electric 15,000 Laundry 3,000
Salary 12,000 Amenities 1,500
72,000 11,500
72,000 ÷ (75 * 30) 32.00 11,500 ÷ (75 * 87% * 30) 5.87 POR
• Month of September FC: $32.00 per room
• 75 room hotel VC: $5.87 POR
• 87% monthly occupancy $37.87 CPOR
10. How can you use this?
Cost of an empty room…
Average Occupancy 62% = 38% Vacancy Rate
70 room hotel
• 70 * .38 = 27 room spoilage daily
• 27 * $32.00 Fixed Costs = $864 spoiled
revenue
• $864 * 365 = $315,360 average annual
spoilage
11. Costs & Pricing
In economics and business decision-making, sunk costs are
retrospective (past) costs that have already been incurred
and cannot be recovered.
Pricing decisions (Marginal Costs vs Marginal Revenue)
Cost based pricing or market based pricing
To achieve profit exceed FC and VC
To reduce sunk costs cover VC at minimum
12. Minimum Price
FC = $32
VC = $12
TC = $44
To achieve profitability? Why?
Lowest amount you would take? Why?
13. Incremental Revenue
Sun Mon Tue Wed Thu Fri Sat WK
SOLD 25 45 57 44 53 105 106 62
ADR $49.36 $72.69 $70.35 $67.34 $69.96 $75.29 $76.88 $68.84
REVPAR $11.32 $30.01 $36.79 $27.18 $34.02 $72.52 $74.76 $39.25
Break up into pairs…
109 rooms. What happens to RevPAR if they:
• Take 10 rooms Sun-Thu at $30?
• Take 3 rooms Fri & Sat at $60?
16. To consider…
Not just about room revenue: Total Revenue
• Food & beverage
• Gaming
• Activities
• Others?
Need to analyze average spend per guests.
19. Not enough rooms?
Enough talk of empty rooms!
What if you don’t have enough rooms to meet
demand?
Unconstrained demand > available inventory
20. Displacement Analysis
1. Determine your forecast without the group
2. Determine amount displaced by the group,
if any
3. Compare revenue with group to revenue
without group to decide
22. Group Request…
• Arriving Thursday 12/8/2011
• Departing Monday 12/12/2011
• 30 rooms each night
o 12 Kings @ $75.00
o 18 Doubles @ $85.00
• Group into pairs and determine if you should take
the group and at what rate?
o What is your forecast without the group on each day?
o Will the group displace any business?
o How much revenue will be displaced?
o Should you book the group? If yes, what rate?
23. What did you come up
with?
Why did you make the choices you did?
25. Know your comp set
• Benchmark
o Tour their site
o Compare online information
• Collect Intelligence
o Shop their rates
o Subscribe to Smith Travel Research
o Consider other report tools
• Maintain a friendly yet competitive
relationship
• Avoid complacency
26. Know your customers
Cater a strategy to their unique needs
• Categories • Types
o Leisure o Family
• AAA o Single
o Business o Couples
o Group • Price sensitivity
o High “Bargain shoppers”
• Stay Patterns o Low “Willing to pay more to
o Weekday get exactly what they want”
o Weekend • Typical booking path
o Call direct
o Internet
o Travel agent
27. What’s important to
them?
Single business traveler Family on vacation
• Distance to their work site • Distance from attractions
• Weekday business • Weekend business
• Book direct or with an • Books online (OTA’s or
agent brand.com)
• Low price sensitivity • High price sensitivity
• Prefers larger king beds • Needs two beds
• Quality high speed internet • Free breakfast
• Restaurant/bar on-site or • Swimming pool
nearby
28. Forecast by segment
Sun Mon Tue Wed Thu Fri Sat
King BT BT BT BT
2 Queen FAM FAM
29. Pricing by room type
Peak/Busy dates by customer and room type
Sun Mon Tue Wed Thu Fri Sat
King BT BT BT BT
2 Queen FAM FAM
Possible pricing based on forecasted demand
Sun Mon Tue Wed Thu Fri Sat
King $84 $99 $99 $99 $99 $89 $89
2 Queen $84 $89 $89 $89 $89 $99 $99
J.N.D.’s
33. Day in the life…
How to revenue manage, even if you are not a
revenue manager…
• Daily check
o So much impact can be made simply by monitoring and
adjusting to demand
• Weekly revenue meeting
o Develop a team and conduct regular meetings
• Review past performance
• Strategize for the next 90 days
34. RM Team
• Who should be on that team?
• What roles should they have?
35. RM Meeting
• Agenda items
o Time for each
• Sales
• Front Desk
• Revenue Manager
36. Get some tools
• Bare minimum (if I was stuck on an
island)
o Competitor Rate Shopping
o Occupancy Tracker
37. The RM Cycle
Monitor
Demand
Forecast Monitor
Demand Comp Set
Understand
Adjust
Customer
39. Resources
• Major brands if applicable
o Choice University
o Wyndham
• Other managers on your team/company
• Hotel organizations
o HSMAI
o AH&LA
• The Cascade team