The document analyzes top social networks for physicians globally. It finds that only 5 out of 17 networks - DocCheck.com, Doctors.net.uk, DoktorNaRabote.ru, M3.com, and Sermo.com - meet key criteria for effectively engaging physicians, including having a significant number of educated physicians who frequently and actively participate on the platform, transparent operations, and clear client offerings and analytics. The other networks lack physician audiences, reach, involvement, customer focus or overall channel efficiency.

1. Top Social Networks of
Physicians
Analysis, August 20, 2012

2. Participants

3. Registered Users*
Site Country Users №
Dxy.cn China 2 700 000 1
Haoyisheng.com China 1 800 000 2
DocCheck.com Europe 288 000 3
M3.com Japan 200 000 4
Doctors.net.uk UK 194 000 5
Sermo.com USA 125 000
Doximity.com USA 115 000
DoktorNaRabote.ru Russia 94 000
Medigate.net South Korea 75 000
Coliquio.de Germany 66 000
iVrach.com Russia 60 000
VrachiRF.ru Russia 60 000
MirVracha.ru Russia 40 000
Medtusovka.ru Russia 35 000
Konsylium24.pl Poland 33 000
Evrika.ru Russia 29 000
MedPro.ru Russia 3 000
*According to the information provided on the sites

4. Monthly Active Users*
Site Reach MAU №
DoktorNaRabote.ru 0,01500% 60 000 1
Dxy.cn 0,01180% 48 000 2
M3.com 0,00640% 26 000 3
DocCheck.com 0,00540% 22 000 4
iVrach.com 0,00220% 9 000 5
Haoyisheng.com 0,00170% 7 000
VrachiRF.ru 0,00160% 7 000
Doctors.net.uk 0,00121% 5 000
Evrika.ru 0,00103% 5 000
MirVracha.ru 0,00080% 4 000
Doximity.com 0,00075% 3 000
Sermo.com 0,00073% 3 000
Medtusovka.ru 0,00064% 3 000
MedPro.ru 0,00030% 2 000
Coliquio.de 0,00029% 2 000
Konsylium24.pl 0,00024% 1 000
Medigate.net 0,00002% 100
*According to Alexa.com, Google Analytics, Comcon, TNS

5. Time on Site*
Site User time per month, min. №
iVrach.com 919 1
DoktorNaRabote.ru 450 2
Konsylium24.pl 289 3
Medigate.net 285 4
MirVracha.ru 243 5
Dxy.cn 203
Doctors.net.uk 189
VrachiRF.ru 173
Sermo.com 164
M3.com 160
Haoyisheng.com 138
DocCheck.com 114
Doximity.com 90
Coliquio.de 78
Medtusovka.ru 74
MedPro.ru 62
Evrika.ru 51
*According to Alexa.com

6. Demographics*
Site Average Age Average Education Average Income
Coliquio.de 45+ College Very High
DocCheck.com 45+ M.D. High
Doctors.net.uk 35+ M.D. Very High
DoktorNaRabote.ru 35+ M.D. Low
Doximity.com 55+ M.D. Very High
Dxy.cn 25+ College Low
Evrika.ru 35+ M.D. Very Low
Haoyisheng.com 25+ No college Low
iVrach.com 45+ No college Very Low
Konsylium24.pl 35+ M.D. Very Low
M3.com 35+ M.D. Very High
Medigate.net 25+ M.D. Very High
MedPro.ru 18+ College Very Low
Medtusovka.ru 25+ M.D. Low
MirVracha.ru 18+ College Very Low
Sermo.com 25+ M.D. Very High
VrachiRF.ru 55+ M.D. Very Low
*According to Alexa.com

7. Typical User
Site Country
Coliqiou.de Patient or nurse, middle age, very high income, rare and short visits
DocCheck.com Physician, experienced, middle age, high income, often but short visits
Doctors.net.uk Physician, experienced, young and middle age, very high income, often but short visits
DoktorNaRabote.ru Physician, experienced, young, middle age and elderly, low income, very often and very long visits
Doximity.com Physician, experienced, elderly, very high income, rare and short visits
Dxy.cn Student, young, low income, rare but long visits
Evrika.ru Physician, experienced, middle age, needs money, rare but long visits
Haoyisheng.com Patient or nurse, young, low income, very rare and short visits
iVrach.com Patient or nurse, middle age and elderly, needs money, often and very long visits
Konsylium24.pl Physician, experienced, middle age, needs money, very rare and short visits
M3.com Physician, experienced, middle age, very high income, rare and short visits
Medigate.net Physician, little experience, young, very rare but very long visits
MedPro.ru Student, young, needs money, often but short visits
Medtusovka.ru Physician, little experience, young, low income, rare and very short visits
MirVracha.ru Student, young, rare and short visits, very low income, often and long visits
Sermo.com Physician, little experience, young, very high income, often but short visits
VrachiRF.ru Physician, experienced, elderly, needs money, often but short visits

8. Channel Efficiency
Site Physicians audience? Significant reach? Are they involved? Overall
Coliqiou.de 
DocCheck.com 
Doctors.net.uk 
DoktorNaRabote.ru 
Doximity.com 
Dxy.cn 
Evrika.ru 
Haoyisheng.com 
iVrach.com 
Konsylium24.pl 
M3.com 
Medigate.net 
MedPro.ru 
Medtusovka.ru 
MirVracha.ru 
Sermo.com 
VrachiRF.ru 

9. Customer Focus
Site Management Open statistics? Information about Overall
contacts? clients and cases?
Coliqiou.de 
DocCheck.com 
Doctors.net.uk 
DoktorNaRabote.ru 
Doximity.com 
Dxy.cn 
Evrika.ru 
Haoyisheng.com 
iVrach.com 
Konsylium24.pl 
M3.com 
Medigate.net 
MedPro.ru 
Medtusovka.ru 
MirVracha.ru 
Sermo.com 
VrachiRF.ru 

10. Conclusions
Only 5 of 17 physicians communities meet the key criteria for effective
communications with physicians:
 Significant number of physicians with higher medical education, who often visit
the site and involved in it’s life.
 Transparent company, international standards consideration.
 Clear products and client offers, open cases and analytics.
insies@gmail.com