The document is a lesson on internet marketing and digital marketing. It discusses key concepts like e-marketing, digital marketing, web 1.0 vs. 2.0, the AISAS consumer behavior model, and the difference between websites and webpages. The lesson includes examples and review questions to test comprehension.

1. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
Lesson 1 INTERNET MARKETING
& DIGITAL MARKETING
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 1
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 2
Khóa "Chuyên viên Internet Marketing" 1

2. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 3
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 4
Khóa "Chuyên viên Internet Marketing" 2

3. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 5
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 6
Khóa "Chuyên viên Internet Marketing" 3

4. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 7
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 8
Khóa "Chuyên viên Internet Marketing" 4

5. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 9
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 10
Khóa "Chuyên viên Internet Marketing" 5

6. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 11
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 12
Khóa "Chuyên viên Internet Marketing" 6

7. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 13
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 14
Khóa "Chuyên viên Internet Marketing" 7

8. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 15
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 16
Khóa "Chuyên viên Internet Marketing" 8

9. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 17
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 18
Khóa "Chuyên viên Internet Marketing" 9

10. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 19
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 20
Khóa "Chuyên viên Internet Marketing" 10

11. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 21
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 22
Khóa "Chuyên viên Internet Marketing" 11

12. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 23
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 24
Khóa "Chuyên viên Internet Marketing" 12

13. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 25
iNET Marketing & Question?
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 26
Khóa "Chuyên viên Internet Marketing" 13

14. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
Review
• 1. E-Marketing bao g m E-Commerce?
– a. Đúng
– b. Sai
• 2. L i th c a Digital Marketing là?
– a. Đo lư ng đư c hi u qu
– b. Ti p c n KH 24/7
– c. Thông tin / d li u lưu tr đư c
– d. T t c đi u đúng.
• 3. Web 2.0 khác web 1.0 đi m: “C ng đ ng
t o ra n i dung và chia s cho nhau”.
– a. Đúng
– b. Sai
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 27
Review (cont )
• 4. Trong mô hình hành vi Ngư i tiêu dùng
m i: AISAS, các ch S có nghĩa là:
– a. Search / Show
– b. Search / Share
– c. Show / Share
• 5. M t WEBSITE bao g m m t ho c nhi u
WEBPAGE?
– a. Đúng
– b. Sai
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 28
Khóa "Chuyên viên Internet Marketing" 14