This document summarizes Tim Valton II's research on the history of amateurism and commercialism in American intercollegiate athletics. The research traces how these concepts were redefined throughout the 20th century due to increases in media presence and new revenue sources. Key events discussed include the 1905 articles criticizing commercial influences, the 1929 Carnegie Report findings of widespread amateurism violations, and the contemporary Ed O'Bannon vs. NCAA case regarding use of athlete images. The thesis argues these concepts were consistently reevaluated as either media or revenues changed intercollegiate sports.