marketing of college athletics: Is it a downfall or opportunity for student-athletes?

1. PRO-FILE SPORTS MANAGEMENT
COMPANY PRESENTS

2. Is “amateurism” dead in NCAA
college revenue generating sports?

3. Origins of “amateurism”
• Many scholars argue that our current ideas about • From 1906 to the present, the rules of amateurism
amateurism have their roots in Great Britain during has been change several times because student
a time when there was a clear line between the athletes needed to make money to provide for
leisure class and the working class. themselves. This was against the rules of
• Most students at elite schools in Britain in the amateurism.
1800s participated in a variety of sports, and • For example, outside of collegiate baseball seasons,
participation was thought to help shape the young student athletes played professional baseball to
gentlemen's character, serving as an important make extra money. The Intercollegiate Athletic
aspect of a liberal education. That became the Association (IAA) had to create an infraction
model for sport in the United States in the 1800s segment of regulations to prevent this type of
since elite U.S. schools had their roots across the action.
Atlantic. • Changes in the NCAA handbook has continued to
• The Amateur Athletic Club of England went further evolve to keep the namesake of amateurism alive.
with its definition in 1866, stating an amateur is • Some followers of collegiate sports believe that
"any gentleman who has never competed given the current landscape of revenue generating
in an open competition, or for any public sports, that paying these student athletes is
money, or for admission money, and who inevitable.
has never in any period of his life taught • Billions of dollars have been raised at the expense
of the product(student athletes) and the marketing
or assisted in the pursuit of athletic machine of the media and corporate sponsorships.
exercises as a means of livelihood; nor as • In most cases, using the likeness of the student-
a mechanic, artisan or laborer." athletes to sell a product or service such as EA
• Jan 3, 2000 4:07:30 PM Sports or Gatorade has sparked heated debates on
whether or not student athletes should be paid.
BY KAY HAWES
The NCAA News

4. Arguments of each group!
• NCAA Aspect • Student-Athlete Aspect
• Keep the foundation of amateurism intact. • The opportunity to provide for the student
• College sports is intertwined with living the athlete and family by means of financial
college experience. support are limited.
• College sports and professional sports are • Companies, media, schools, and other
two separate entities. entities are generating millions/billions at the
• Grant in aid (scholarships) are the only tools student-athletes expense.
of aid that should be available for student- • Can be argued that this is a legal form of
athletes. slavery/exploitation.
• It is voluntary for the student-athlete to • Even though choosing the university or
participate in their chosen sport. college is voluntary, most student athletes
• We are just the governing body, the are at the mercy of the establishment to be
individual college and universities make the able to go to college because of economic
rules, we just enforce them. shortcomings.
• Title IX laws and regulations. This makes • A fair share in the revenue being generated
paying players very difficult because if you at our expense.
pay one, you pay all. • The ability for the student athlete to have the
same opportunity as regular students to have
the same opportunity to make money
regardless of field of study or participation
in extra-curricular activities.

5. What Exactly is Title IX?
• From Wikipedia, the free encyclopedia
• Jump to: navigation, search
• Title IX of the Education Amendments of 1972 is a United States law, enacted on June 23, 1972,
that amended Title IX of the Civil Rights Act of 1964. In 2002 it was renamed the Patsy T. Mink
Equal Opportunity in Education Act, in honor of its principal author Congresswoman Mink, but is
most commonly known simply as Title IX. The law states that
• "No person in the United States shall, on the basis of sex, be excluded from participation in, be
denied the benefits of, or be subjected to discrimination under any education program or activity
receiving Federal financial assistance..."
• —United States Code Section 20, [1]
• Participation in interscholastic athletics programs provides students from diverse backgrounds
opportunities to cooperate with and compete against their peers through sport. Participation in
school sports may lead to the following benefits to students: improved physical health and fitness,
higher self-esteem, a stronger sense of community and purpose, consistent time spent with an
adult mentor, and increased academic performance in the classroom. Given the possible benefits
associated with school sport participation, both boys and girls should have equitable
opportunities to participate in and benefit from sports. Historically, boys have participated in
interscholastic athletics programs in greater numbers than their female peers; at the turn of the
twenty-first century, however, girls are participating in larger numbers than ever before.
Read more: http://www.answers.com/topic/title-ix-school-sports#ixzz1WGi6g32n

6. Schools that have been penalized or
pending investigation!

7. Miami Hurricanes and Nevin
Shapiro
• Nevin Shapiro who evidently would
rather spill the beans than eat them
while sitting in federal prison after
being convicted of running a $900-
million. Ponzi scheme.
• Hurricane Nevin spun for almost a
decade through Miami's football and
basketball programs and, according to
Shapiro's account, swept up 72
athletes, including some currently on
the football roster.
•
Bob Young, columnist - Aug. 18, 2011
05:13 PM
The Arizona Republic
•

8. University of Southern Cal
debacle
• The athletic scandal at the University
of Southern California athletic
scandal was an incident in which the
University of Southern California was
investigated and punished for serious
NCAA rules violations in the Trojan
football and men's basketball
programs. Probes by both USC and
the NCAA found that football star
Reggie Bush, the 2005 Heisman
Trophy winner, and basketball star O.
J. Mayo had effectively forfeited their
amateur status (in Mayo's case,
before he ever played a game for USC)
by accepting gifts from agents
• From Wikipedia, the free
encyclopedia

9. Florida State Football Scandal
• In October 1999, Florida State all-
American wide receiver Peter Warrick and
Laveranues Coles were arrested and
pleaded guilty to petty theft of clothes
and shoes at Dillard’s department store. It
was not the first time “Florida State” and
“free shoes” had been used in the same
punch line. In FSU’s (a.k.a. Free Shoes
University) run to the national
championship in 1993, nine Florida State
players violated NCAA rules by allowing
agents to bankroll a shopping spree at a
Foot Locker store.
• In the more recent violation, Warrick and
Coles received $412.38 worth of clothes
and shoes for only $21.40 from a Dillard's
clerk both were friendly with. They were
charged with felony grand theft. Warrick
was only suspended for two games. Coles
was thrown off the team.
• Michael Salmonowicz
• The Report Card
• Oct. 16 2009 - 2:53 am

10. North Carolina Tarheels
• Marvin Austin, Robert Quinn and Greg
Little were supposed to lead North
Carolina Tar Heels resurgence under Butch
Davis this season.
• Instead, they never even stepped on the
field. The NCAA said Quinn and Little
received travel accommodations and
jewelry, then lied about it to investigators
in three separate interviews.
• The NCAA said Quinn, a defensive end
widely regarded as a high first-round NFL
draft pick, accepted two black diamond
watches, a pair of matching earrings and
travel accommodations to Miami for
benefits worth $5,642. Little, a receiver
who returned for his senior season,
accepted diamond earrings, as well as
travel accommodations for the Bahamas,
Washington, D.C., and a pair of trips to
Miami for benefits worth $4,952.
• Associated Press

11. Southern Methodist University
(SMU)
• The Southern Methodist University football program,
the most punished in NCAA history, received the
harshest sanctions ever – including suspension for the
1987 season – when the NCAA.
• The committee stopped short of delivering the full
"death penalty," under which a program can be
disbanded for as long as two seasons if found guilty of
major violations twice in five years.
• The Committee on Infractions report uncovered
"stipulated" violations that 13 football players were
paid approximately $47,000 during the 1985-86
academic year and that eight student-athletes
continued to receive payments from September to
December 1986 of about $14,000.
• During the next 20 years, SMU had only one winning
season and finally went to a bowl game under the
direction of JUNE JONES in 2009. Not only did they
not play the 1987 season, but elected not to play 7
away games for the 88-89 season. The “Death
Penalty” totally destroyed the program in aspects of
recruiting and providing an adequate revenue stream
for other sports at the university. Consequently, the
Mustangs of the Southwestern Conference (SWC)
disbanded and the school joined Conference USA.
By DAVID McNABB / The Dallas Morning News
Editor's note: This story appeared on the front page of The Dallas
Morning News on Feb. 26, 1987

12. BOISE STATE BRONCOS
• Boise State's football program will lose
three scholarships each of the next three
seasons as part of major NCAA violations
in the school's athletics department. The
football program was found to have
committed recruiting, impermissible
housing and transportation violations
involving 63 student-athletes from
between 2005 and 2009.
• The individual amounts of the violations
ranged from $2.34 to a maximum of
$417.55 and have been reimbursed.
• The school self-imposed a penalty of three
scholarships on the football team during
the course of two years. The committee
on infractions added to that punishment.
By Erick Smith, USA TODAY

13. Arguments, Agreements,
Questions
• In your opinion, do you think student athletes
should be paid in regards to Title IX?
• In your opinion, do you think SA are taken
advantage of by the schools and NCAA regardless
of the amount of their scholarships?
• Do you think the NCAA should eradicate all
corporate sponsorships? Also, how will that affect
raising money for the university?
• Do you think boosters/agents are an ally or a
detriment to the student athlete as far as helping
the SA with monetary assistance?

14. PRO-FILE SPORTS MANAGEMENT
COMPANY
THANKS YOU FOR YOUR
PARTICIPATION