This document discusses corporate social responsibility (CSR) and how to change perceptions of CSR using a website. It begins by asking whether companies should engage in CSR or not. It then defines CSR as a form of self-regulation integrated into a business model, noting that CSR is not charity but is about how companies conduct business. It asks what target audiences a website about CSR should focus on, such as companies, experts, activists and journalists. It also inquires about the role a website could play in informing these groups about CSR.

1. To CSR or not to
CSR?
Or how to change perception of
Corporate social responsibility using web-
site

2. But before we continue….

3. …. what the hell is CSR??!!

4. CSR - is a form of corporate self-
regulation integrated into a
business model and bla-bla-
bla-bla

5. CSR is not a
charity

6. CSR is not about how
companies are spending
money.
But it’s about how they are
doing business.

7. In other words
• But you are buying

8. Ok, and what do you
have?

9. Got it. What about your
target audience?
Companies Experts
Activists Journalists

10. Tell us few words about
role of svb.org.ua

11. Well, I’m sorry, but I have
a question

12. Thanks for listening 