Tülü Akkoç founded her high-end fashion brand, 'Tülü Akkoç Haute Couture', in 2009 in Ankara, Turkey, after winning a young women entrepreneur competition. With a focus on innovative design in costumes and children's wear, she expanded her offerings online and gained recognition both locally and internationally. Akkoç is also involved in education and consultations regarding fashion and style selection, showcasing her expertise in the fashion industry.